Every advertiser is talking about re-marketing – but what exactly does that mean? This session will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales. With advances in semantic, behavioral, and geo-location technologies, re-marketing has gone beyond just re-targeting site visitors with relevant ads as they surf around the web. Today’s re-marketing technologies leverage artificial intelligence and profiling technologies to actually find and serve ads to web users who have never been to your site. Come learn how to combine web analytics, CRM, social, and search data to target specific ads to highly-accurate audience segments. This approach enables marketers to “see the actual consumer through the cookies”.
In this session, marketers will learn:
Nancy Marzouk is VP of Strategic Partnerships at Netmining, a global provider of audience targeting solutions. For more than a decade, Marzouk has been recognized as a thought leader in Internet marketing. As a sales and marketing expert, her strategy and tactics have helped many digital companies grow into major acquisition targets.
Marzouk joined Netmining from online targeting platform [x+1], where she oversaw all agency and client direct sales initiatives and accelerated growth and development of the National sales organization. Prior to [x+1], she served as Senior Director at DRIVEpm – a role in which she led all business expansion and guided the company to become one of Microsoft’s most successful acquisitions. Marzouk has also held senior-level positions at several other Internet firms, including IAC/InterActiveCorp, AskJeeves, L90 and MaxOnline.
In addition to her work in the trenches at several leading advertising companies, Marzouk is an established thought leader in the digital space and has garnered speaking engagements at a number of key industry events, such as the annual Online Marketing Summit and OMMA Global conferences. Her writings and thoughts on the industry have appeared in numerous publications including Adweek, MediaPost and iMedia Connection.
Nancy received a BA in Environmental Studies and Studio Art from Pitzer College in Claremont, Calif. She lives in Greenwich, Conn. with her husband and two children.