The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many Web app companies are simply recreating their product for mobile without giving adequate consideration to the differences with mobile and Web based usage patterns. Additionally, specific benefits that the iPhone, Android or BlackBerry platforms offer are commonly not fully leveraged.
During this session, Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
Aaron is both the visionary and technical mind behind Mint, the first free, automatic and secure way to manage and save money online. He designed Mint to meet his own needs and those of people like him who value the immediacy of the Web, simplicity and their free time. With 10 patents filed or pending, Aaron brings strong innovation skills to Mint. Prior to founding Mint, Aaron was an architect and technical lead for the San Jose division of Nascentric. Before Nascentric, Aaron worked for IBM and founded two web development and online marketing companies: PWeb and International. Aaron holds an MSEE from Princeton University and a BS in computer science, computer engineering, and electrical engineering from Duke University.