Convince Your Boss - Build a Business Case to Attend Web 2.0 Expo
You know that conferences are one of the most efficient ways to learn about best practices and new tools, expand your circle of smart thinkers, comparison shop the latest products, and get inspiration to streamline and energize your day-to-day operations.
But do you—or your boss—need help justifying continuing education? Below are a few ideas and points to make your case to attend Web 2.0 Expo.
Add to the bottom line by learning to:
- Apply the successful principles employed by leaders in the digital economy
- Leverage social media to build brand affinity and lower marketing costs
- Create effective user interfaces that guide customers through your sites and apps
- Implement profitable new ecommerce strategies and tools
- Develop for the growing mobile audience
- Measure for ROI to guide effective business decisions
- Plan for efficient scaling
- Increase website performance and customer satisfaction
- Increase staff productivity by avoiding common pitfalls
Why More Training?
- In-house professional development means less outsourcing and greater efficiency
- Better understanding of open source options and integration cuts operating expenses
- Learning mobile technology opens up new sales and marketing channels
- Learning to plan for growth reduces costly mistakes in the long run
- Stay competitive by increasing your company's—and your own—skills and knowledge base on key Web 2.0 opportunities
- Professional development leads to greater job satisfaction and employee retention
- Some employers worry about investing in their staff who then leave. Wouldn't it be worse to have undertrained staff stay?
- Making connections with other professionals provides resources for future projects
- Discussing how other people have implemented processes cuts down the time to execute similar projects at your company
- Building your circle gives you strong options for your next key hire
- Web 2.0 Expo's Attendee Directory allows you to set business meetings with other conference participants before and during the event, and keeps you connected after it ends
Share the Know-how
Let your boss know that you'll also educate the rest of the team:
- Plan a working lunch presentation after you return
- Write up a report and action plan based on what you took away from the conference
- Supplement your own materials with the speakers' slides and keynote videos, which are posted as the conference progresses
- Gather up information from the Sponsor Pavilion and bring it back to the office so your colleagues can review it too
- Make a database with the business cards you bring back and share this experts network with your team
Get the Most from Your Budget
- Register Early: the earlier you sign up, the more you save on registration costs, travel, and hotel
- Check out the Discounts: If you qualify, a discount can be used during the Early Registration phase to save even more
- Bring a Team: Send three or more colleagues from your company and save 15% on each registration. Each person can attend different workshops and sessions to bring back even more valuable skills, tips, and techniques!
- Web 2.0 Expo Twitter and Facebook followers are always eligible for discounts
Why Web 2.0 Expo?
- Web 2.0 Expo is an aggregator, bringing together innovators and practitioners from the global web commerce ecosystem, offering a broader perspective than niche events and exposure to the best of the best
- Content choices: Web 2.0 Expo offers in-depth workshops, sessions on a broad range of topics, a product-rich Expo Hall, and high-level keynotes. Choose the registration package that fits your educational needs
- Experts on stage and off: It's not just the speakers who are some of the smartest and most driven in the business; Web 2.0 Expo is filled with active, informed participants eager to share ideas and debate issues
- Program chairs Sarah Milstein and Brady Forrest and their Web 2.0 Program Committee curate the content to focus on the most relevant ideas, tools, analysis, and projects
- New services, new standards, and new players are emerging constantly. Web 2.0 Expo frames what's ahead to help you maintain a competitive edge in any economy
- Think four days in San Francisco is a vacation? Think again. Web 2.0 Expo is challenging education all day and informative debate into the night