Wiki: sessions

With the help of Web 2.0 Expo program chairs Brady Forrest and Sarah Milstein, we chose two Hybrid Sessions – one on each day – where all Web2Open registrants will have access to a main conference session, with follow up conversations by the speakers in the Open rooms.

See our schedule for session times.

HYBRID SESSIONS

Tuesday, May 4 Web Analytics – Tracking People and Not Just Numbers Speaker: Neil Patel (KISSmetrics)

Wednesday, May 5 What Our Users Will Pay For Moderated by: Eric Wilhelm (Instructables.com)

COMMUNITY SESSIONS

To help kick-start Web2Open, we’ve pre-programmed a number of sessions that we thought would be valuable and interesting to this community. The focus is on practical information, where you walk away with smart tools & insights that you can apply to your projects.

How Retailers Establish Metrics & ROI for Digital Marketing Campaigns Macala Wright Lee , CEO, Fashionably Digital

Retailers are adept to social media marketing. Twitter and Facebook are commonplace in marketing campaigns today. But here’s a twist. Now retailers are experimenting with location based marketing and developing strategies to take digital marketing … offline. Discuss how retailers are developing online-to-offline conversion metrics to establish value for these strategies.

Lifestyle marketing consultant, Macala Wright Lee is the founder of FashionablyMarketing.Me , the fashion industry’s leading digital marketing magazine and writes for Mashable.com. Wright Lee has been featured in Women’s Wear Daily, the San Francisco Chronicle and Sportswear International.

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API Panel Discussion: Riding the Rollercoaster of Developer Ecosystem

Moderator: Delyn Simons, Director of Developer Relations, Mashery

API Panelists:

• Adam Trachtenberg begin_of_the_skype_highlighting     end_of_the_skype_highlighting, Director of Developer Network, LinkedIn

• Robert Larson, Community Manager & Coder, Intuit

• Rob Cross, Director of Distribution, Trulia

• Kirsten Jones, Developer Support Engineer, Netflix

• Neil Mansilla, Mobile App Developer, Mansilla Dev

They love me. They love me not. OMG! WTF? This has been an exciting spring for API developers, chock full of overtures and offerings from API providers, tempered with controversial changes to terms of service. Come join our panel discussion of API experts representing popular developer platforms Netflix, LinkedIn, Intuit, and Trulia. Mobile application developer, Mansilla Dev, will also join our panel, representing developers who build apps with APIs who have definite opinions on what works and what doesn’t.

Delyn Simons has worked with independent API developers since 2004. These days she tracks the movements of developers in their natural habitat from Mashery, the API platform service provider for Netflix, Best Buy, The New York Times, CNET, Etsy, and many others. Previously, Delyn worked at eBay as the head of developer community and API platform marketing. She can be found on Twitter @delynator and at her blog. When she’s not listening or learning something new in the world of open platform, you can usually find her spending time with her husband and two kids in San Francisco.

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Social Media Monitoring and Measurement That Works Maria Ogneva , Director of Social Media, Biz360

You are tasked with propelling your company into social media. And at the end of the day, company executives want to see ROI and revenues. As a social media practitioner, if you want company support and financial buy-in, you must measure your activities and show concrete value.

Attend this session with @themaria as she talks through social media measurement and monitoring and how to optimize the time you spend doing it. Discuss how to set goals, what metrics to track, and how to make sense of unstructured data for insight-driven strategies. Evaluate monitoring solutions, what to listen for, best practices for engagement, how to defend from competitors and how to structure insights that drive product development, pricing, and messaging decisions.

Maria Ogneva combines her love for data and social media, as she manages social media for Biz360, a social media listening, measurement and engagement platform, where she blogs about these topics.

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Multi-Platform Marketing: Lessons from the Trenches Vanessa Camones , Principal/Founder, theMIX agency

Discussion Items:

• Audiences – who are they? where are they?
• Platforms – does your investment crossover?
• Communications – are you speaking the right language?
• Evangelism – who do you trust with your brand?

Vanessa has been working in high tech public relations and strategic communications for over 14 years. In January of 2008, Vanessa founded theMIX agency, a firm that specializes in communications, social web strategy, and developer relations. She also spearheaded the first-ever social gaming conference, called Interplay: The Business of Games on the Social Web, and sits on the advisory boards of a number of small start-ups. Vanessa’s experience includes in-house corporate communications roles at Cisco Systems and Atomz (purchased by WebSideStory). At mid-sized agencies Niehaus Ryan Wong, The Hoffman Agency and Schwartz Communications and boutique firms NPI and Three-Forty Communications, Vanessa managed strategic communications and counsel to dozens of early and mid-stage technology companies. Her expertise spans digital content, security, wireless, gaming, entertainment and consumer internet. She has worked with top-tier brands Pixar Animation Studios, Hewlett-Packard, Samsung, Secure Computing, Creative Labs, iRiver America, Mixercast, Collarity, NeoEdge Networks, SGN, PlayFirst, RockYou, among many others. At theMIX agency she leads all client communications strategy and product marketing counsel and loves every minute of it. Vanessa resides in San Francisco, California, and was born and raised in Lima, Peru.

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A View from Silicon Valley: Innovation Trends Shaherose Charania , Managing Director, San Francisco, Opinno

The title kind of says it all, and we hate giving away the best parts of any discussion… join this session to understand industry disruption, innovation, trends, mobile, social, local… and more!

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HTML5: What is it and Why should I care? Peter Lubbers , Director of Documentation and Training, Kaazing

Discussion Items:

• What is HTML5?
• How does it impact what I do?
• A brief history of HTML
• Applying HTML5 today
• Demo(s)
• Q&A

Peter Lubbers is the Director of Documentation and Training at Kaazing. Peter is the co-author of the Apress book “Pro HTML5 Programming” and teaches HTML5 training courses. An HTML5 and WebSocket enthusiast, Peter frequently speaks at international events. Peter is also the co-Founder of the San Francisco HTML5 User Group.

Prior to joining Kaazing, Peter worked as an information architect at Oracle, where he wrote many books, such as the award-winning Oracle Application Server Portal Configuration Guide and the Oracle Application Server Developer’s Guide for Microsoft Office. Peter also develops documentation automation solutions and two of his inventions are patented.

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Business Plans Are Dead Marc Nager & Franck Nouyrigat , Directors at StartupWeekend.org

Startup Weekend is a non-profit inspiring people to create business in over 100 cities around the world. We want you to experience it, no boring speech, just a valuable and thought provoking exercise! The top team from the prior event will be there to talk about their experience and launch their alpha!

Speaker Marc travels the world helping startups and entrepreneurs build cool, new things. And Franck is a French entrepreneur / engineer and a huge startup lover! He loves them so much he joined the StartupWeekend Crew!