Read a preview of Dan Zarrella’s book “The Social Media Marketing Book.” In this book, Zarrella teaches readers how to take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services—social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment.
To download the sample chapter of “”http://oreilly.com/catalog/9780596806583/" target=“_blank” title=“Opens catalog page in a new browser window.”>The Social Media Marketing Book," please fill out the short form below. A link to download the book preview will appear in the thank-you message once you’ve submitted your responses.