Schedule: Workshop sessions

3-hour workshops dive deep into necessary skills and tools. Please note: there is an additional fee required to attend workshops at Web 2.0 Expo.

Workshops are being confirmed daily. Please check back often to see the latest program content.

9:00am Monday, 05/03/2010

Laws of User Experience (UX): Making It, or Breaking It, with the “UX Factor"

Location: 2001

Anthony Franco (EffectiveUI), Kelly Goto (gotomedia, LLC), Christopher Bevel (FedEx Services), Adam Burrell (Navy Federal Credit Union), Paul Levine (National Geographic), Drew Onufer (National Geographic)

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The importance of (UX) is at the forefront of technology trends and applications. Users not only expect it, they demand it. The “UX factor” can make (or break) any software’s viability and appeal — whether it’s for the Web, mobile or desktop. In this workshop, experts Kelly Goto and Anthony Franco team-up to present design, research and process strategies to help you put UX theory into practice. Read more.

9:00am Monday, 05/03/2010

Hands-on HTML 5

Location: 2006

Dion Almaer (Set Direction), Ernest Delgado (Google, Inc.), Ben Galbraith (Walmart.com), Joshua Marinacci (Palm Inc.)

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The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5. This workshop will go through the new capabilities in HTML5 and show you how to build amazing applications today. Read more.

9:00am Monday, 05/03/2010

Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies

Location: 2005

Tamara Adlin (adlin, inc.), Vanessa Fox (Nine By Blue)

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Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there. Vanessa Fox is a search acquisition superstar, and Tamara Adlin is the shizzle when it comes to practical, business-driven persona methods and user experience strategies. Read more.

9:00am Monday, 05/03/2010

Persuasive Technology for Web and Mobile Developers

Location: 2010

Kendra Markle (AlterActions.org, Stanford Prevention Research Center)

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This workshop teaches the principles of persuasive technology, the art and science of motivating and influencing users. We’ll cover recent brain science research and persuasive technology techniques (tailoring, surveillance, conditioning and more). We’ll break down examples, complete many small exercises and provide a design process and set of tools you can use to make your work more persuasive. Read more.

9:00am Monday, 05/03/2010

Create a Successful Social Media Plan: The Seven-Step Program

Location: 2002

Aliza Sherman (Conversify)

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Engaging in social media doesn't mean launching a Twitter account or Facebook Page--and then going crazy trying to keep it up. With a sound strategy and plan in place, you can effectively integrate social media tools and tactics into your workflow, saving time and money. Learn seven ways to properly plan for social media marketing in your organization. Read more.

1:00pm Monday, 05/03/2010

Security Solutions for Web Applications

Location: 2005

Chris Palmer (iSEC Partners)

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Experience shows that a wide range of application security problems are still vexing developers, businesses, and users. In this workshop I demonstrate techniques and provide freely-usable code for solving many of these problems. Read more.

1:00pm Monday, 05/03/2010

The Right Way to Wireframe

Location: 2001

Russ Unger (Happy Cog), Todd Zaki Warfel (Messagefirst), Fred Beecher (Evantage Consulting)

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This workshop will be presented in two parts and will revolve around a single design problem. When the workshop begins, the leaders will present the design problem to the participants. In these groups, attendees will tackle the design problem through sketching and review sessions. At the end of the sketching activity, the teams will each choose their best sketch and will refine a final solution. Read more.

1:00pm Monday, 05/03/2010

Tools for Data Visualization

Location: 2006

Toby Segaran (Google), Jesper Andersen (Bloom Studios)

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This workshop will cover free visualization tools such as R, processing, canvas, matplotlib, google widgets and many others to show you how to create great visualizations. It will also take you through the steps of getting and cleaning that data, and give you ideas of the best way to display all different kinds of information, be it numeric, geographic, temporal, topographic or networked. Read more.

1:00pm Monday, 05/03/2010

Designing Social Interfaces

Location: 2010

Erin Malone (Tangible UX), Christian Crumlish (AOL)

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Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments. Read more.

1:00pm Monday, 05/03/2010

SEO: From Soup to Nuts

Location: 2002

Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO), Jessie Stricchiola (Alchemist Media, Inc.)

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Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. We will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies. Read more.