Schedule: Focus on Mobile sessions

The third screen’s growth is accelerating. Soon mobile users will no longer be second class citizens. Any and all web applications need to be prepared for the tinier screens and less powerful processors found in phones. This track covers the design considerations and tools used to handle iPhone, Android, and iPad users.

Sessions are being confirmed daily. Please check back often to see the latest program content.

9:00am Tuesday, 05/04/2010

Crucial Mobile Analytics for Marketers

Location: 2009

Matthew Langie (Omniture, An Adobe Company)

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As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. Read more.

9:00am Tuesday, 05/04/2010

A Beautiful Mind: Anatomy and Architecture of the iPhone App

Location: 2010

Bess Ho (Archimedes Ventures)

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The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC). Read more.

10:05am Tuesday, 05/04/2010

Get Me a Mobile Strategy or You're Fired!*

Location: 2010

Jason Grigsby (Cloud Four)

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Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*. Read more.

11:10am Tuesday, 05/04/2010

iPad: Mobile Computing Redefined

Location: 2010

Raven Zachary (Small Society)

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Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that. Read more.

1:30pm Tuesday, 05/04/2010

Challenge, Drama & Social Engagement: Designing Mobile Augmented Reality Experiences

Location: 2010

Gene Becker (Layar)

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Mobile augmented reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft. Read more.

2:35pm Tuesday, 05/04/2010

The Mobile Stack's Cloud Layer

Location: 2010

Moderated by:

Jason Grigsby (Cloud Four)

Panelists:

Matt Galligan (SimpleGeo), Scott Kveton (Urban Airship, Inc.), Henri Moissinac (Facebook)

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Few mobile apps are useful without the web. There's a new layer in the cloud aimed specifically at mobile developers. Sometimes built on top of AWS these web services are designed specifically to make an mobile app scale. These companies handle the new CRUD of dealing with location data, notifications, user connections and let mobile devs focus on the client. Read more.

2:05pm Thursday, 05/06/2010

Mobile Location Streams

Location: 2010

Moderated by:

Brady Forrest (O'Reilly Media, Inc.)

Panelists:

Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)

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iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service. Read more.

3:10pm Thursday, 05/06/2010

What is Global Web 2.0: Or How to Reach 95% of the World

Location: 2001

Michael McKenna (Yahoo! Inc.)

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What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture. Read more.