Schedule: Focus on Analytics sessions

Search Patterns Download sample chapter from “Search Patterns“
By Peter Morville and Jeffery Callender

Measuring your results is a core promise of doing business on the web. But how do you actually do it? We cut through the hype and bring you experienced, no-bull$#^% practitioners to help you understand the true promise of analytics and practical ways you can refine your approach.

Sessions are being confirmed daily. Please check back often to see the latest program content.

9:00am Tuesday, 05/04/2010

Crucial Mobile Analytics for Marketers

Location: 2009

Matthew Langie (Omniture, An Adobe Company)

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As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. Read more.

10:05am Tuesday, 05/04/2010

Web Analytics – Tracking People and Not Just Numbers

Location: 2009

Neil Patel (KISSmetrics)

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Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert. Read more.

11:10am Tuesday, 05/04/2010

Individual Shmindividual: Granular Metrics Are So 1999 (Or Are They?)

Location: 2009

Moderated by:

Sean Power (Watching Websites)

Panelists:

Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)

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There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"? Read more.

1:30pm Tuesday, 05/04/2010

A Dashboard for Freemium Providers: What to Measure—and How

Location: 2009

Ranjith Kumaran (YouSendIt, Inc.)

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Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics. Read more.

2:35pm Tuesday, 05/04/2010

Top 5 Website Design Elements Your Visitors Hate (And How To Get Rid Of Them)

Location: 2009

Ayat Shukairy (Invesp)

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Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis, click through rate analysis, member vs. non-member analysis, and much more! Read more.