Chris Jaffe
Senior Director, Consumer Ad Experience, Yahoo! Inc.
Chris Jaffe leads design and research for Yahoo!’s advanced ad products in social, mobile, video, rich media, and interactive TV. His recent work includes leading design for Yahoo!’s emerging social ad products, design of numerous leading video ad formats including some now accepted as industry standards, and leading design for mobile and tablet ad experiences. Previous to his work at Yahoo!, he spent eight years as user experience consultant to diverse brands, agencies, and technology companies. He holds degrees from Cornell and the University of Arizona and lives in the San Francisco bay area.
Sessions
Moderated by:
Richard Jalichandra (Technorati)Panelists:
Catherine "Cat" Spurway (PointRoll),
Chris Jaffe (Yahoo! Inc.),
Adam Taisch (Sprout Builder)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately?
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