Peter Merholz is a founding partner and president of Adaptive Path, an experience strategy and design firm. He has worked with a wide variety of clients from large multi-national companies to smaller, avant-garde firms and start-ups. Peter is an internationally recognized thought leader on user experience. He co-authored Subject To Change: Creating Great Products and Services for an Uncertain World, published by O’Reilly. Peter’s thought leadership is perhaps most dubiously demonstrated in his coining of the term “blog” in 1999 when it was a nascent genre.