TOM COATES is a technologist and writer, focused on the shape of the web to come and on developing new products that thrive in it. He’s worked for many prominent companies including Time Out, the BBC, and Yahoo! where he was Head of Product for the Brickhouse innovation team. He’s most known for the Fire Eagle location-sharing service, and for his work on social software, future media and the web of data. He writes (sporadically) at plasticbag.org.