Personal schedule for Richard Ha
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If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo.
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Web2Open is Web 2.0 Expo's "unconference"- a free, community-driven event happening at Moscone West, where you can connect with other participants to discuss Web 2.0 topics and questions.
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Drew Houston (Dropbox),
Adam Smith (Xobni)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love.
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Moderated by:
Richard Jalichandra (Technorati)Panelists:
Catherine "Cat" Spurway (PointRoll),
Chris Jaffe (Yahoo! Inc.),
Adam Taisch (Sprout Builder)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately?
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Come visit the Web 2.0 Expo San Francisco expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
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Alexa Andrzejewski (Foodspotting)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental.
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Gene Becker (Layar)
Mobile augmented reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft.
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Chris Tolles (Topix)
Topix launched in 2004, and after establishing an early lead in the news
aggregation space, received $60M in investment from the three largest
newspaper publishers in the USA. Chris Tolles, Topix' CEO will talk
about what it takes to build out both the product and the monetization
to create an ad-supported community-focused business.
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Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
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Lili Cheng (Microsoft)
Keynote by Lili Cheng, Microsoft.
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If building the Web of tomorrow is your passion, this tweet-up is for you. Opera Software warmly welcomes you 39 stories above the the streets of San Francisco to talk all things Web.
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Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
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Clara Shih (Hearsay Labs)
Keynote by Clara Shih, The Facebook Era.
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Danny Sullivan (Search Engine Land)
Moderated by: http://www.youtube.com/v/ZmbnwAqh6qI
Are search engines content "vampires" that should be feared, sucking content
owners dry and providing little value in return? Or do they operate well
within "fair use" and provide far more reward to content owners than
traditional media outlets do?
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Come visit the Web 2.0 Expo San Francisco expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
Read more.
Web2Open is Web 2.0 Expo's "unconference"- a free, community-driven event happening at Moscone West, where you can connect with other participants to discuss Web 2.0 topics and questions.
Read more.
Moderated by:
Chris Anderson (Wired Magazine)Panelists:
Christopher Dean (Skype),
Brad Jefferson (Animoto),
Joe Kennedy (Pandora)
It's no secret that startups need a strong business model to stay afloat in a continuously challenging economy. This session focuses on the good, bad and ugly of the freemium model, shared by the executives of three successful companies based on one. Why go freemium? Where do you draw the “free” line? And how do you convert users to customers?
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Rebecca Thorman (Alice.com)
This session will teach attendees how Alice.com successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include:
- How to introduce an unknown brand to key influencers
- How to build an integrated social media strategy
- How to keep the momentum and generate enthusiasm
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Moderated by:
Josh Damon Williams (Hot Studio, Inc. )Panelists:
Darren David (Stimulant),
Maria Giudice (Hot Studio, Inc. ),
Alon Salant (Carbon Five),
Rob Spiro (Aardvark)
Designers are being asked for iteration and agility through software development, while a human-centered approach is now increasingly a requirement for development teams and business owners. We’ll focus on the emerging integration of these extremes and showcase the new ideas, tools, and techniques that are evolving into an increasingly overlapping and blurred terrain of conflict and collaboration.
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Matt MacLaurin (Microsoft FUSE Labs)
Social Search is getting some buzz , but it’s hard to pin down exactly what we mean when we say social search. Is it searching my social network? Using my social network to search the web? Searching for new friends? Social search is clearly going to be a big deal, but where we’re going to be in 3 years with social search is very hard to define.
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Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees.
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Join Enterprise Ireland in the View Lounge on the 39th floor of the Marriott Marquis for a Tweet Up.
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Hey, looking for something to do mid-Web 2.0 Expo??? Come Tweet up with Cisco! Grab a beer and some good food and hang out with your friends at the View Lounge in the SF Marriott Marquis on Wednesday night. We’ll be showing some of our new application and Flip video demos. See you there!
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Hilary Mason (bit.ly)
A vibrant ecosystem has grown up around streaming content. What does this content look like? Do people consume it differently? How does it spread? How is it being exploited? We've taken a deep look at the mechanisms of content sharing through the facets of social streams and the ways that content and behavior are evolving in this new environment.
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Steve Blank (Stanford/Berkeley/Columbia)
Keynote by Steve Blank, author of "Four Steps to the Epiphany."
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Denise Paolucci (Dreamwidth Studios),
Mark Smith (Dreamwidth Studios)
With an increasing number of Open Source projects demanding attention, it can be hard to attract qualified contributors. Learn how to convert your community of users into a community of developers, through training, mentoring, and community management, from a project that's been hacking its hackers since day one.
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Michael Smith (The Association of Former Students of Texas A&M)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever.
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Kristina Halvorson (Brain Traffic)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about.
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