Personal schedule for Slade Sherman

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Social Media Marketing
Location: 2002
Drew Houston (Dropbox), Adam Smith (Xobni)
Average rating: ***..
(3.90, 50 ratings)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love. Read more.
Matthew Langie (Omniture, An Adobe Company)
Average rating: **...
(2.83, 6 ratings)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. Read more.
Social Media Marketing
Location: 2005
Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO)
Average rating: **...
(2.96, 24 ratings)
These two co-authors of O’Reilly’s “The Art of SEO" will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and and user-generated content that your organization is likely not doing. Read more.
Neil Patel (KISSmetrics)
Average rating: ***..
(3.64, 33 ratings)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert. Read more.
Sam Ramji (Apigee)
Average rating: ****.
(4.20, 20 ratings)
APIs are changing the face of business. This session will teach you how to take advantage of this innovation and build an enterprise-ready business model around open APIs. Using real-life case studies of enterprise adoption, we’ll illustrate how to leverage existing data and services, support a vibrant developer community, find new partners, and ultimately monetize with open APIs. Read more.
Focus on Mobile
Location: 2010
Raven Zachary (Small Society)
Average rating: ***..
(3.17, 30 ratings)
Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that. Read more.
Rashmi Sinha (SlideShare, Inc.)
Average rating: **...
(2.82, 17 ratings)
Checkins are the new coupons. Bit.ly links are the new affiliate links. Social startups are slamming up against (and reinventing, repurposing, or disrupting) old business models. There are many reasons to launch a performance business model like lead generation. However you need the right mix of factors for it to work. Learn from SlideShare’s experience with LeadShare to how to make it work. Read more.
Development
Location: 2006
Jamie Taylor (Metaweb)
Average rating: ***..
(3.47, 19 ratings)
User Generated Content powered the early phases of Web2.0, but as collaborative social applications mature, Web2.0 now produces high value "socially generated data." Social network design and information architecture influence the creation and quality of User Generated Data. This talk examines how design decisions impact network structure, and how network structures effect User Generated Data. Read more.
Development
Location: 2006
Luke Shepard (Facebook)
Average rating: ***..
(3.65, 23 ratings)
OAuth has paved the way for seamless web experiences where users can flow data across sites without sharing their passwords. Now, social experiences are moving away from a single webpage across the whole web, and to mobile devices - and the protocols that support them are changing as well. Read more.
Chris Tolles (Topix)
Average rating: ***..
(3.40, 10 ratings)
Topix launched in 2004, and after establishing an early lead in the news aggregation space, received $60M in investment from the three largest newspaper publishers in the USA. Chris Tolles, Topix' CEO will talk about what it takes to build out both the product and the monetization to create an ad-supported community-focused business. Read more.
Keynote
Location: Keynote Room - 3rd Level
Average rating: ***..
(3.51, 35 ratings)
Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.
Keynote
Location: Keynote Room - 3rd Level
Ben Huh (I Can Has Cheezburger)
Average rating: ***..
(3.43, 61 ratings)
The last century created sitcoms and TV shows. This generation is searching for our own, and the Internet is ready to give it to them. Read more.
Keynote
Location: Keynote Room - 3rd Level
Lili Cheng (Microsoft)
Average rating: **...
(2.82, 57 ratings)
Keynote by Lili Cheng, Microsoft. Read more.
Keynote
Location: Keynote Room - 3rd Level
Paul Buchheit (Facebook)
Average rating: **...
(2.80, 56 ratings)
Paul Buchheit of Facebook in conversation with Web 2.0 Expo SF program chair, Sarah Milstein. Read more.
Keynote
Location: Keynote Room - 3rd Level
June Cohen (TED Conferences)
Average rating: ****.
(4.57, 77 ratings)
In 2006-- after 22 years as an exclusive, expensive event --TED began releasing talks from the conference online, for free. Rather than sinking TED's business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas. Read more.
Keynote
Location: Keynote Room - 3rd Level
Clara Shih (Hearsay Labs)
Average rating: **...
(2.75, 52 ratings)
Keynote by Clara Shih, The Facebook Era. Read more.
Keynote
Location: Keynote Room - 3rd Level
Kevin Lynch (Adobe)
Average rating: ***..
(3.84, 55 ratings)
Kevin Lynch of Adobe Systems Inc. in conversation with Web 2.0 Expo SF program chair, Brady Forrest. Read more.
Keynote
Location: Keynote Room - 3rd Level
Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Rebecca Thorman (Alice.com)
Average rating: ***..
(3.84, 57 ratings)
eCommerce is a term you heard bandied around in 1997 to describe a then-hot segment of the web. Today, well over a decade later, you might assume that eCommerce is stable--even boring. Think again. A new crop of start-ups is reexamining what the web can do for commerce, invigorating the sector with smart analyses and compelling business models. Read more.
Keynote
Location: Keynote Room - 3rd Level
Rashmi Sinha (SlideShare, Inc.)
Average rating: ***..
(3.00, 42 ratings)
Keynote by Rashmi Sinha, Slideshare, Inc. Read more.
Development
Location: 2006
Moderated by:
Dion Almaer (Set Direction)
Panelists:
Ben Galbraith (Walmart.com), Douglas Crockford (Yahoo! Inc.), Brendan Eich (Mozilla), Charles McCathieNevile (Opera Software), Alex Russell (Google), Giorgio Sardo (Microsoft Corporation)
Average rating: ****.
(4.21, 42 ratings)
As browsers become the most important piece of software you will use, what can consumers and developers expect to be in the next generation of browsers. What will the top browser makers think of next and how will it be implemented? The panel will have the top movers and shakers of the browser industry who will butt heads to predict the future. Read more.
Social Media Marketing
Location: 2002
Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Average rating: ****.
(4.18, 22 ratings)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships. Read more.
Special Programs & Events
Location: Keynote Room - 3rd Level
Marshall Kirkpatrick (Little Bird), Ellen Pack (Elance, Inc. ), Brian Singerman (Founders Fund), Lev Mazin (AskYourTargetMarket.com), Mike Courtney (AskYourTargetMarket.com), Jeff Boudier (Stupeflix), Nicolas Steegmann (Stupeflix), Francois Lagunas (Stupeflix), Patrice Lamothe (pearltrees), Francois Rocaboy (pearltrees), Edward Balassanian (Strings.com), Adam Blum (Rhomobile), Lars Burgess (Rhomobile), Ahmed Siddiqui (Go Go Mongo!), Baoshi Yan (Engleasy)
Average rating: ****.
(4.43, 7 ratings)
American Idol but for startups? Yes, that's right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can't miss Launch Pad, Web 2.0 Expo's live demo program. Read more.
Social Media Marketing
Location: 2002
Rebecca Thorman (Alice.com)
Average rating: ****.
(4.16, 32 ratings)
This session will teach attendees how Alice.com successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include: - How to introduce an unknown brand to key influencers - How to build an integrated social media strategy - How to keep the momentum and generate enthusiasm Read more.
Development
Location: 2006
Steve Souders (Fastly)
Average rating: ****.
(4.22, 40 ratings)
Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs. Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast. Read more.
Average rating: ****.
(4.00, 2 ratings)
At Web 2.0 Expo Zoosk is connecting great ideas to powerful minds in the investment community. The VC and Start-Up “dating” service allows hungry start-ups to pitch their idea in a one-on-one date format. No PowerPoint demos, just you, your pitch, your wits, and three minutes of a respected VC’s time. Read more.
Design & User Experience
Location: 2001
Moderated by:
Tom Coates (Product Club)
Panelists:
Alok Deshpande (Loopt), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett Lider (Google, Inc.)
Average rating: **...
(2.73, 30 ratings)
Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it. Read more.
Development
Location: 2006
Adam DuVander (ProgrammableWeb)
Average rating: ***..
(3.12, 24 ratings)
Thanks to widespread mobile growth, location is returning to the web and it's more than a simple map mashup now. There are many powerful services available to store, access and present geographic data--on your desktop, laptop and mobile devices. Find your user's location, access your geo database in the cloud and, yes, put it all on a map. Read more.
Moderated by:
Satya Patel (Battery Ventures)
Panelists:
Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
Average rating: ***..
(3.50, 8 ratings)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions. Read more.
Special Programs & Events
Location: Expo Floor
Average rating: ***..
(3.00, 18 ratings)
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees. Read more.
Special Programs & Events
Location: Marriott Marquis (55 Fourth Street )
Average rating: **...
(2.00, 3 ratings)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.
Special Programs & Events
Location: Marriott Marquis View Lounge (55 Fourth Street)
Average rating: **...
(2.50, 2 ratings)
Hey, looking for something to do mid-Web 2.0 Expo??? Come Tweet up with Cisco! Grab a beer and some good food and hang out with your friends at the View Lounge in the SF Marriott Marquis on Wednesday night. We’ll be showing some of our new application and Flip video demos. See you there! Read more.
Development
Location: 2006
Mikhail Panchenko (Urban Airship), Simon Batistoni (Yahoo! Inc (Flickr))
Average rating: ***..
(3.83, 12 ratings)
Spam is the unpleasant, grimy underbelly of the social web. Social sites cannot afford to ignore spam; it damages their credibility and ruins the user experience. This talk will detail the lessons of Flickr's past false starts in fighting spam, as well as what we are doing to be more efficient at curtailing it. We will cover both technical and human sides of the problem and some solutions. Read more.
Focus on Real-time
Location: 2010
Moderated by:
Brad Stone (New York Times)
Panelists:
Anamitra Banerji (Twitter), Tobias Peggs (OneRiot), Eric Picard (Microsoft), Brian Pokorny (DailyBooth), Christina Wodtke (MySpace)
Average rating: ***..
(3.12, 8 ratings)
Join panelists from Microsoft, MySpace, OneRiot, Twitter and an angel investor as they introduce new monetization opportunities for the realtime web ecosystem, outline new advertising systems created to capitalize on today’s hyperfresh web, and debate the best way to optimize this experience for both consumers and advertisers. Read more.
Development
Location: 2006
Kevin Hoyt (Adobe Systems, Inc.)
Average rating: ***..
(3.13, 23 ratings)
A lack of foresight, or simply inexperience, can lead to serious Rich Internet Application (RIA) architecture problems. This session will explore some of these problems and their solutions. We will start by thinking about efficient user interface (UI) delivery and rendering, move to examining large scale data delivery, and close with a round-up on topics like service versioning and data security. Read more.
Social Media Marketing
Location: 2002
Michael Smith (The Association of Former Students of Texas A&M)
Average rating: ***..
(3.41, 22 ratings)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever. Read more.
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Panelists:
Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)
Average rating: ****.
(4.00, 9 ratings)
iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service. Read more.
Social Media Marketing
Location: 2002
Kristina Halvorson (Brain Traffic)
Average rating: ****.
(4.24, 17 ratings)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about. Read more.
Dan Olsen (YourVersion, Inc.)
Average rating: ***..
(3.90, 21 ratings)
Is the product you're building what customers really want? How do you know? Come learn best practices in Lean Product Management. This session will cover how to understand customer needs, product design, usability testing, how to parse user feedback, and using metrics to optimize your product. Read more.
Michael McKenna (Yahoo! Inc.)
Average rating: ***..
(3.67, 9 ratings)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture. Read more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.