Web 2.0 Expo San Francisco 2010 Speaker Slides & Video

Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.)

F. Randall "Randy" Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
Designing a reputation system is hard. Do it right, and you're likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community.

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Bess Ho (Archimedes Ventures)
Presentation: external link
The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC).

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Kevin Lynch (Adobe)
Kevin Lynch of Adobe Systems Inc. in conversation with Web 2.0 Expo SF program chair, Brady Forrest.
Paul Buchheit (Facebook)
Paul Buchheit of Facebook in conversation with Web 2.0 Expo SF program chair, Sarah Milstein.
Ranjith Kumaran (YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
Hilary Mason (bitly)
A vibrant ecosystem has grown up around streaming content. What does this content look like? Do people consume it differently? How does it spread? How is it being exploited? We've taken a deep look at the mechanisms of content sharing through the facets of social streams and the ways that content and behavior are evolving in this new environment.

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This summer, 25 years after the introduction of .com, a new era of the Internet will be born - an era where the name of your website, business or brand will be based on what you really want - not just what's left over.
Stewart Butterfield (Tiny Speck, Inc.), Cal Henderson (Flickr)
When you get used to deploying code to production servers whenever the fancy strikes, it's hard to go back. And those nine-, six- or even three-month release cycles typical for MMOs start to look a little like giant bank or government IT projects.
Ben Huh (I Can Has Cheezburger)
The last century created sitcoms and TV shows. This generation is searching for our own, and the Internet is ready to give it to them.
Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO)
These two co-authors of O’Reilly’s “The Art of SEO" will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and and user-generated content that your organization is likely not doing.
Adam Blum (Rhomobile)
Driven by the phenomenal success of the iPhone and the App Store, smartphone app usage is finally taking off in the enterprise. Many developers are still uncertain about how to create a great user experience for information-intensive business apps on smartphones.
John Adams (Twitter)
Growing from hundreds, to thousands, to billions of requests per day is an extremely difficult challenge. In this session, we'll share some of the challenges faced on a daily basis by the Twitter Operations team in delivering Tweets to millions of users on the real-time web and mobile devices.

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Christy Canida (Instructables.com), Ilana Rabinowtiz (Lion Brand Yarn Company)
Brands want to engage with their end users, but often see these communications as fraught with peril. How can brands have genuine, meaningful contact with their users? How do they decide which online communities to target? Can (or should) brands dictate the terms of the conversation? How can brands present their message to stand out from a sea of user-generated content?
Ge Wang (Stanford University, Smule)
Keynote by Ge Wang, Assistant Professor, Stanford University and Co-founder, CTO, Chief Creative Officer, Smule.
Joshua Ross (Fleishman Hillard)
Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and beyond. What's more, success increasingly requires new cooperation across these groups and often with competitors. This session looks at practical approaches to this deep new challenge.

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Paul Dix (InfluxDB)
Programming frameworks like MapReduce and Hadoop are perfect for large scale batch processing, but fall short of meeting the needs of the real-time web. An event based system allows you to process data in real time as it comes in and changes. Tools like AMQP and Web Hooks give you the ability to build systems focused on real-time processing.

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Moderated by: Brendan Hughes
Today we are less trusting of large organisations than we have ever been. Many will advocate that social media can bring the transparency and openness back into the relationships between brands and consumers. Can social media really bring organisations to account or are we just suckers for a charismatic CEO who is not afraid of putting himself on YouTube?
Kevin Boyle (Microsoft), David Chou (Microsoft), Andy Lapin (Kelley Blue Book)
Since 1926, Kelley Blue Book has been a trusted source of automobile information in the US. They successfully transformed the book publishing origins into a website that serves 14M visitors per month today. In keeping with the times, KBB leveraged cloud computing to scale its infrastructure, but also discovered significant cost savings, and more focused efforts towards business innovation.

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Gene Becker (Layar)
Mobile augmented reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft.

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Kristina Halvorson (Brain Traffic)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about.
Aliza Sherman (Conversify)
Presentation: external link
Engaging in social media doesn't mean launching a Twitter account or Facebook Page--and then going crazy trying to keep it up. With a sound strategy and plan in place, you can effectively integrate social media tools and tactics into your workflow, saving time and money. Learn seven ways to properly plan for social media marketing in your organization.

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Sam Ramji (Apigee)
APIs are changing the face of business. This session will teach you how to take advantage of this innovation and build an enterprise-ready business model around open APIs. Using real-life case studies of enterprise adoption, we’ll illustrate how to leverage existing data and services, support a vibrant developer community, find new partners, and ultimately monetize with open APIs.

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Steve Blank (Stanford/Berkeley/Columbia)
Keynote by Steve Blank, author of "Four Steps to the Epiphany."
Presentation: Designing for Play Presentation [PDF]
It's already a commonplace that social design has a lot to learn from game design but less has been said about the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it. Just like games, musical instruments are designed to be played. The goal is not to make the musician fail. The trick is to marry a range of freedoms to serious constraints.

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Jamie Taylor (Metaweb)
User Generated Content powered the early phases of Web2.0, but as collaborative social applications mature, Web2.0 now produces high value "socially generated data." Social network design and information architecture influence the creation and quality of User Generated Data. This talk examines how design decisions impact network structure, and how network structures effect User Generated Data.

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Erin Malone (Tangible UX), Christian Crumlish (AOL)
Presentation: external link
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.

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Michael Smith (The Association of Former Students of Texas A&M)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever.

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Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Rebecca Thorman (Alice.com)
eCommerce is a term you heard bandied around in 1997 to describe a then-hot segment of the web. Today, well over a decade later, you might assume that eCommerce is stable--even boring. Think again. A new crop of start-ups is reexamining what the web can do for commerce, invigorating the sector with smart analyses and compelling business models.
Moderated by:
Ekaterina Walter (Intel)
Panelists:
Angela LoSasso (Hewlett-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of the Navy), Victoria Ransom (Wildfire Interactive), Jeff Widman (BrandGlue.com)
Presentation: external link
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, HP, and others as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy.

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Drew Houston (Dropbox), Adam Smith (Xobni)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love.

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Jason Grigsby (Cloud Four)
Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*.

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Dion Almaer (Set Direction), Ernest Delgado (Google, Inc.), Ben Galbraith (Walmart.com), Joshua Marinacci (Nokia)
Presentation: external link
Paper: Hands-on HTML 5 Paper [PDF]
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5. This workshop will go through the new capabilities in HTML5 and show you how to build amazing applications today.

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Peter Lubbers (Kaazing ), Brian Albers (Kaazing )
In this session, Brian Albers and Peter Lubbers— co-authors of Pro HTML5 Programming (Apress, 2010)—will demonstrate the powerful simplicity of HTML5 Web Sockets, using real-world examples.
Paul Yiu (Bing)
When building solid customer relationships and brand awareness through social media channels, it's difficult to rise above the overwhelming amount of data. Paul Yiu, group program manager behind Bing’s real-time and social efforts, will take you deeper down the social media rabbit hole and arm you with actionable advice about how to maximize your content for the real-time spectrum.
Eric Meyer (Complex Spiral Consulting)
It's become somewhat fashionable of late to refer to HTML5 and the web stack as a "Flash killer". The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple's wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron.
Tom Hughes-Croucher (Change.org)
Presentation: external link
I have made a map of everything involved in getting from your computer, via your ISP, to a web site and back. It's exhaustive, but that's the point. Where the heck should we optimize? This talk will take the audience on a journey through the guts of the internet to learn how and where to optimize for speed.

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June Cohen (TED Conferences)
In 2006-- after 22 years as an exclusive, expensive event --TED began releasing talks from the conference online, for free. Rather than sinking TED's business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas.
Moderated by:
Tom Coates (Product Club)
Panelists:
Alok Deshpande (Loopt), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett Lider (Google, Inc.)
Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it.
Marshall Kirkpatrick (Little Bird), Ellen Pack (Elance, Inc. ), Brian Singerman (Founders Fund), Lev Mazin (AskYourTargetMarket.com), Mike Courtney (AskYourTargetMarket.com), Jeff Boudier (Stupeflix), Nicolas Steegmann (Stupeflix), Francois Lagunas (Stupeflix), Patrice Lamothe (pearltrees), Francois Rocaboy (pearltrees), Edward Balassanian (Strings.com), Adam Blum (Rhomobile), Lars Burgess (Rhomobile), Ahmed Siddiqui (Go Go Mongo!), Baoshi Yan (Engleasy)
American Idol but for startups? Yes, that's right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can't miss Launch Pad, Web 2.0 Expo's live demo program.
Dan Olsen (YourVersion, Inc.)
Is the product you're building what customers really want? How do you know? Come learn best practices in Lean Product Management. This session will cover how to understand customer needs, product design, usability testing, how to parse user feedback, and using metrics to optimize your product.

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Eric Ries (Lessons Learned), Steve Blank (Stanford/Berkeley/Columbia), Matthew Brezina (Xobni), Jeff Clavier (Softtech VC), Sean Ellis (12in6), Josh Kopelman (First Round Capital), Dan Martell (Flowtown), Dave McClure (500 Hats), Ann Miura-Ko (FLOODGATE), Hiten Shah (CrazyEgg / KISSmetrics)
New product introductions are hard, scary, and often total failures--even if they're on time and on budget. This event brings together the leading thinkers and practitioners of the Lean Startup movement, which lays out a new path for product development. The goal is to provide a complete introduction to the theory as well as a grounding in advanced techniques that you can put to immediate use

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Wondering how to reach diverse audiences using social media? Find out what companies like American Airlines, the NBA, PepsiCo., and Unilever are doing to engage multicultural consumers. Learn about the attributes and value systems of multicultural social media users, and get started developing culturally relevant campaigns that will result in strong reverberations in varying markets.

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Wade Minter (TeamSnap)
In this session, Wade Minter, cloud integration consultant for Rackspace Hosting, the leading driver of open cloud development, will discuss the history of the cloud and Web 2.0 applications while also speaking to how best to integrate the cloud into one’s application architecture through open APIs to enable dynamic, social and interactive features required in Web 2.0 applications.
Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships.
Cary Rosenzweig (IMVU, Inc.)
What does it take to build a successful virtual goods business? With the most successful user-generated virtual goods system in the world, supported by the world's largest catalog of virtual goods (over 3 million), IMVU, a leading 3D virtual world and social network, knows how to do virtual successfully.
Charlene Li (Altimeter Group)
The biggest barrier to the adoption of social technology in an organization is resistance to being open--a fear on the part of leaders that if they let go of control, chaos will ensue. This presentation will highlight lessons from a new book, "Open Leadership" that looks at a new paradigm for strategy and business.

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Christian Coly (Parrot)
The days of multiple gadgets, devices and laptops are numbered. Today’s consumers are looking for technology that works across any platform and can control multiple devices. Parrot North America executive, Christian Coly will address how video gaming convergence will get American families off of the couch and even outside to reinvigorate play.
Chris Griffith (Qualcomm, Inc. )
Today's web and mobile devices are full of examples of great user experiences. But what is the key to those experiences? Is it using Flash? AJAX? Silverlight? Who knows? The true key to the success of those projects is that they first were prototyped. By building prototypes, designers and developers are "able to explore strange new ideas and to boldly go where no project has gone before".
Chris Palmer (iSEC Partners)
Experience shows that a wide range of application security problems are still vexing developers, businesses, and users. In this workshop I demonstrate techniques and provide freely-usable code for solving many of these problems.
Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO), Jessie Stricchiola (Alchemist Media, Inc.)
Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. We will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.
Rashmi Sinha (SlideShare, Inc.)
Checkins are the new coupons. Bit.ly links are the new affiliate links. Social startups are slamming up against (and reinventing, repurposing, or disrupting) old business models. There are many reasons to launch a performance business model like lead generation. However you need the right mix of factors for it to work. Learn from SlideShare’s experience with LeadShare to how to make it work.

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Mike Gotta (Burton Group), Alice Wang (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO, O'Reilly Media.

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Elena Fersman (Ericsson)
What do mobile developers want? Some maybe want to learn about new cutting-edge technologies and influence the development of new APIs. Some just want to make money from existing commercially available APIs. But not everyone wants to be tied up to only one application store - why not target several at one shot?

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Clara Shih (Hearsay Labs)
Presentation: The Facebook Era Presentation [PDF]
Keynote by Clara Shih, The Facebook Era.
Steve Souders (Fastly)
Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs. Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast.

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Adam DuVander (ProgrammableWeb)
Thanks to widespread mobile growth, location is returning to the web and it's more than a simple map mashup now. There are many powerful services available to store, access and present geographic data--on your desktop, laptop and mobile devices. Find your user's location, access your geo database in the cloud and, yes, put it all on a map.

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Alexa Andrzejewski (Foodspotting)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental.

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Jeff Pierce (IBM Research - Almaden )
Keynote by Jeff Pierce, IBM Research - Almaden.
Peter Merholz (Adaptive Path)
Your customers lead multi-channel lives. So why are you focused on just one? In this talk, Peter Merholz will lay out a strategy for "Web + 1", connecting the web to other service touchpoints, and how to address the organizational challenges in doing so.
Cordell Ratzlaff (Kapitall)
Few things are as uninspiring as a traditional financial services web site. Borrowing techniques from video games and social networking, Kapitall aims to transform the way we learn, collaborate and trade. We’ll show how we designed a user experience that gets people actively engaged in what many find to be a complicated and intimidating process.
Mark Halvorson (Atlassian)
Presentation: external link
Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a bus driving at 60mph from San Francisco to Austin with 26 strangers? That's what happened to me and 25 other intrepid (foolish?) San Francisco-based technologists as we made our way to SXSW 2010.

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Moderated by:
Jeff Veen (Typekit)
Panelists:
Stephen Coles (FontShop/Typographica), Paul Irish (Google)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered.

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Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Thursday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Moderated by: Sidda Eraiah
HTML 5 Websockets not only provides a full duplex communication channel in your web browser but it saves you a lot: 1. less network traffic for getting data in your web application 2. low latency 3. better scalability 4. brings live data in your application 5. saves operations costs A real time chat application will be developed in the session to demonstrate these points. Q&A
Michael McKenna (Yahoo! Inc.)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture.
Erin McKean (Wordnik)
Keynote by Erin McKean, Wordnik.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.