Presentations
Bre Pettis (I Make Things)
Bre Pettis will share stories from the front lines of the new industrial revolution, demonstrate a MakerBot and offer an alternative to consumerism in a machine that is about the same size as an old Macintosh computer.
Paul Buchheit (Facebook)
A Conversation with Paul Buccheit of Facebook.
Ranjith Kumaran (Founder, CTO, YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
Alistair Croll (Bitcurrent),
Sean Power (Watching Websites)
This workshop sets the record straight on what works and what doesn’t in community measurement. Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop.
Ben Huh (I Can Has Cheezburger)
The last century created sitcoms and TV shows. This generation is searching for our own, and the Internet is ready to give it to them.
Satya Patel (Battery Ventures)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions.
Stephan Spencer (Netconcepts),
Eric Enge (Stone Temple Consulting),
Rand Fishkin (SEOmoz),
Jessie Stricchiola (Alchemist Media, Inc.)
The panel of co-authors of O'Reilly's "The Art of SEO" will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and and user-generated content that your organization is likely not doing.
Adam Blum (Rhomobile)
Driven by the phenomenal success of the iPhone and the App Store, smartphone app usage is finally taking off in the enterprise. Many developers are still uncertain about how to create a great user experience for information-intensive business apps on smartphones.
John Adams (Twitter)
Growing from hundreds, to thousands, to billions of requests per day is an extremely difficult challenge. In this session, we'll share some of the challenges faced on a daily basis by the Twitter Operations team in delivering Tweets to millions of users on the real-time web and mobile devices.
Alon Salant (Carbon Five),
Jef Cunningham (IDEO),
Rob Spiro (Aardvark),
Maria Giudice (Hot Studio, Inc. ),
Moira Gunn (TechNation and BioTechNation)
Designers are being asked for iteration and agility through software development, while a human-centered approach is now increasingly a requirement for development teams and business owners. We’ll focus on the emerging integration of these extremes and showcase the new ideas, tools, and techniques that are evolving into an increasingly overlapping and blurred terrain of conflict and collaboration.
Christy Canida (Instructables.com)
Brands want to engage with their end users, but often see these communications as fraught with peril. How can brands have genuine, meaningful contact with their users? How do they decide which online communities to target? Can (or should) brands dictate the terms of the conversation? How can brands present their message to stand out from a sea of user-generated content?
Ge Wang (Stanford University, Smule)
Keynote by Ge Wang, Assistant Professor, Stanford University and Co-founder, CTO, Chief Creative Officer, Smule.
Denise Paolucci (Dreamwidth Studios),
Mark Smith (Dreamwidth.org)
With an increasing number of Open Source projects demanding attention, it can be hard to attract qualified contributors. Learn how to convert your community of users into a community of developers, through training, mentoring, and community management, from a project that's been hacking its hackers since day one.
Chris Tolles (Topix)
Topix launched in 2004, and after establishing an early lead in the news
aggregation space, received $60M in investment from the three largest
newspaper publishers in the USA. Chris Tolles, Topix' CEO will talk
about what it takes to build out both the product and the monetization
to create an ad-supported community-focused business.
Paul Dix (market.io)
Programming frameworks like MapReduce and Hadoop are perfect for large scale batch processing, but fall short of meeting the needs of the real-time web. An event based system allows you to process data in real time as it comes in and changes. Tools like AMQP and Web Hooks give you the ability to build systems focused on real-time processing.
John McRee (EffectiveUI)
Unlike building a bridge where engineers can precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using examples from his new book, published by O’Reilly Media, John McRee will discuss “Effective UI: The Art of Building Great User Experience in Software.”
Gene Becker (Lightning Laboratories)
Mobile Augmented Reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft.
Kristina Halvorson (Brain Traffic)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about.
Aseem Chandra (Omniture Business Unit, Adobe Systems Incorporated)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts.
Danny Sullivan (Search Engine Land)
Are search engines content "vampires" that should be feared, sucking content
owners dry and providing little value in return? Or do they operate well
within "fair use" and provide far more reward to content owners than
traditional media outlets do?
Steve Blank (Stanford/Berkeley/Columbia)
Keynote by Steve Blank, author of "Four Steps to the Ephiphany."
Christian Crumlish (Yahoo!)
It's already a commonplace that social design has a lot to learn from game design but less has been said about the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it. Just like games, musical instruments are designed to be played. The goal is not to make the musician fail. The trick is to marry a range of freedoms to serious constraints.
Jamie Taylor (Metaweb)
User Generated Content powered the early phases of Web2.0, but as collaborative social applications mature, Web2.0 now produces high value "socially generated data." Social network design and information architecture influence the creation and quality of User Generated Data. This talk examines how design decisions impact network structure, and how network structures effect User Generated Data.
Erin Malone (Tangible UX),
Christian Crumlish (Yahoo!)
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
Michael Smith (The Association of Former Students of Texas A&M)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever.
Luke Shepard (Facebook)
OAuth has paved the way for seamless web experiences where users can flow data across sites without sharing their passwords. Now, social experiences are moving away from a single webpage across the whole web, and to mobile devices - and the protocols that support them are changing as well.
Mikhail Panchenko (Yahoo! Inc (Flickr)),
Simon Batistoni (Yahoo! Inc (Flickr))
Spam is the unpleasant, grimy underbelly of the social web. Social sites cannot afford to ignore spam; it damages their credibility and ruins the user experience. This talk will detail the lessons of Flickr's past false starts in fighting spam, as well as what we are doing to be more efficient at curtailing it. We will cover both technical and human sides of the problem and some solutions.
Angela LoSasso (Hewlett-Packard, Co.),
Kara Krautter (Dell),
Ekaterina Walter (Intel),
Dawn Foster (Fast Wonder Consulting)
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, Dell, HP as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy.
Drew Houston (Dropbox),
Adam Smith (Xobni)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love.
Dion Almaer (Palm)
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5. This workshop will go through the new capabilities in HTML5 and show you how to build amazing applications today.
Tom Hughes-Croucher (Yahoo!)
I have made a map of everything involved in getting from your computer, via your ISP, to a web site and back. It's exhaustive, but that's the point. Where the heck should we optimize? This talk will take the audience on a journey through the guts of the internet to learn how and where to optimize for speed.
Sean Power (Watching Websites)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around
individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"?
Raven Zachary (Small Society)
Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that.
Chris Saari (Yahoo!)
Addressing latency is what drives much of the real time web revolution as we know it today. From Twitter’s up to the moment updates, to Google serving a search result in the blink of an eye dealing with latency is the key to keeping the web, and your own computer, running quickly. Learn how to conquer latency for building fantastic products by looking at examples from around the industry.
Kelly Goto (gotomedia, LLC),
Anthony Franco (EffectiveUI)
The importance of (UX) is at the forefront of technology trends and applications. Users not only expect it, they demand it. The “UX factor” can make (or break) any software’s viability and appeal — whether it’s for the Web, mobile or desktop. In this workshop, experts Kelly Goto and Anthony Franco team-up to present design, research and process strategies to help you put UX theory into practice.
Eric Ries (Lessons Learned)
New product introductions are hard, scary, and often total failures--even if they're on time and on budget. This event brings together the leading thinkers and practitioners of the Lean Startup movement, which lays out a new path for product development. The goal is to provide a complete introduction to the theory as well as a grounding in advanced techniques that you can put to immediate use.
Jessica Faye Carter (Nette Media)
Wondering how to reach diverse audiences using social media? Find out what companies like American Airlines, the NBA, PepsiCo., and Unilever are doing to engage multicultural consumers. Learn about the attributes and value systems of multicultural social media users, and get started developing culturally relevant campaigns that will result in strong reverberations in varying markets.
Melissa Jordan (Bay Area Rapid Transit),
Tristan Walker (Foursquare)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships.
Darian Shirazi (Fwix)
News corporations and small bloggers alike are thinking twice about being indexed on Google. So what does a Googleless Web 2.0 content economy and its viable business models look like? What's the impact on journalists and publishers? From real-time aggregation to monetization and distribution, join a panel of successful companies working beyond Google in an adjacent media world.
iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service.
Tobias Peggs (OneRiot),
Eric Picard (Microsoft),
Brian Pokorny (SV Angel LLC),
Christina Wodtke (MySpace)
Join panelists from Microsoft, MySpace, OneRiot, Twitter and an Angel Investor as they introduce new monetization opportunities for the realtime web ecosystem, outline new advertising systems created to capitalize on today’s hyperfresh web, and debate the best way to optimize this experience for both consumers and advertisers.
Cary Rosenzweig (IMVU, Inc.)
What does it take to build a successful virtual goods business? With the most successful user-generated virtual goods system in the world, supported by the world's largest catalog of virtual goods (over 3 million), IMVU, a leading 3D virtual world and social network, knows how to do virtual successfully.
Ken Schafer (Tucows)
What role should web addresses play now that the web is about contribution as much as consumption? When creating a web app, should we think of the naming conventions we adopt as technical details, marketing opportunities, or that ever-elusive Web 2.0 revenue model?
Charlene Li (Altimeter Group)
The biggest barrier to the adoption of social technology in an organization is resistance to being open--a fear on the part of leaders that if they let go of control, chaos will ensue. This presentation will highlight lessons from a new book, "Open Leadership" that looks at a new paradigm for strategy and business.
*Kendra Markle* (AlterActions.org / Stanford Persuasive Technology Lab / Kaiser Permanente)
This workshop teaches the principles of persuasive technology, the art & science of motivating and influencing users. We’ll cover recent brain science research and persuasive technology techniques (tailoring, surveillance, conditioning & more). We’ll break down examples, complete many small exercises and provide a design process and set of tools you can use to make your work more persuasive.
Elizabeth Lawley (Rochester Institute of Technology)
Creating vibrant local communities online is a growing user expectation yet remains a complex task. Liz Lawley, director of the Lab for Social Computing at the Rochester Institute of Technology, shares insight into the alternate reality game her team built with the local newspaper and how to create a compelling local experience for consumers that melds online interaction with offline engagement.
Andrew Bridges (Winston & Strawn, LLP),
Lauren Gelman (Blurry Edge Strategies),
David Hornik (August Capital),
Raman Khanna (ONSET Ventures),
Nicole Ozer (ACLU of Northern California)
Expensive lawsuits, bad press, being hauled to Washington for government investigations –not conducive to business success. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to bake good privacy and free speech into the business and product development process and make those early decisions that are good for users and the bottom line.
Kevin Hoyt (Adobe Systems, Inc.)
A lack of foresight, or simply inexperience, can lead to serious Rich Internet Application (RIA) architecture problems. This session will explore some of these problems and their solutions. We will start by thinking about efficient user interface (UI) delivery and rendering, move to examining large scale data delivery, and close with a round-up on topics like service versioning and data security.
Amitt Mahajan (Zynga)
Amitt Mahajan will discuss how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille and Zynga’s other top games, are used to illustrate ways to capture large audiences and retain them.
Mike Gotta (Burton Group),
Alice Wang (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.
Richard Jalichandra (Technorati),
David Kopp (Yahoo! Inc.),
Catherine "Cat" Spurway (PointRoll),
Carnet Williams (Sprout)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately?
Rebecca Thorman (Alice.com)
This session will teach attendees how Alice.com successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include:
- How to introduce an unknown brand to key influencers
- How to build an integrated social media strategy
- How to keep the momentum and generate enthusiasm
Adam DuVander (DuVinci, Inc.)
Thanks to widespread mobile growth, location is returning to the web and it's more than a simple map mashup now. There are many powerful services available to store, access and present geographic data--on your desktop, laptop and mobile devices. Find your user's location, access your geo database in the cloud and, yes, put it all on a map.
Alexa Andrzejewski (Adaptive Path)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental.
Toby Segaran (Metaweb)
This workshop will cover free visualization tools such as R, processing, canvas, matplotlib, google widgets and many others to show you how to create great visualizations. It will also take you through the steps of getting and cleaning that data, and give you ideas of the best way to display all different kinds of information, be it numeric, geographic, temporal, topographic or networked.
Anthony Franco (EffectiveUI)
There are many ways to successfully design and develop software, yet even more ways to fail. Under the polite umbrella of “lessons learned,” we explore the pitfalls of inefficient workflows, worst practices and poor communication that will ensure the demise of any software project. You will take away valuable information about what NOT to do when expecting to get decent software out the door.
Peter Merholz (Adaptive Path)
Your customers lead multi-channel lives. So why are you focused on just one? In this talk, Peter Merholz will lay out a strategy for "Web + 1", connecting the web to other service touchpoints, and how to address the organizational challenges in doing so.
Neil Patel (KISSmetrics)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert.
Jeff Veen (Small Batch, Inc.)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered.
Steve Souders (Google)
This talk describes the emerging industry of Web Performance Optimization. Similar to SEO, WPO drives users to your web site. Programs like Adwords Quality Score and ad exchange realtime bidding result in dramatically larger audiences for web sites that are fast. Additionally, WPO produces a better user experience, increased revenue, and lower hardware and bandwidth costs.
Adam Trachtenberg (eBay)
If we learn best from failure, then this talk is your opportunity to get a PhD in what not to do in a Developer Program. Though real world examples, hear the mistakes others have made and how they diagnosed and repaired them.
API providers, share your stories and learn what you're doing wrong -- and how to fix it. API consumers, see where you're being mistreated and fight back!
Eric Wilhelm (Instructables.com)
Brand advertising dollars fell off a cliff, but our community was still growing. This is what Instructables did to keep going, and what we found our users would pay for.
Jon von Tetzchner (Opera Software)
As browsers become the most important piece of software you will use, what can consumers and developers expect to be in the next generation of browsers. What will the top browser makers think of next and how will it be implemented? The panel will have the top movers and shakers of the browser industry who will butt heads to predict the future.
Sponsors
Platinum Sponsor
Gold Sponsors
Silver Sponsors
Sponsor & Exhibitor Opportunities
Rob Koziura
(415) 947-6111
rkoziura@techweb.com
Download the Web 2.0 Expo San Francisco Sponsor/Exhibitor Prospectus
Media Partner Opportunities
Kaitlin Pike
(415) 947-6306
kpike@techweb.com
Contact Us
View a complete list of Web 2.0 Expo contacts.
Co-produced by O'Reilly Media, Inc. and UBM TechWeb
©2010 O'Reilly Media, Inc. and UBM TechWeb
(707) 827-7000 / (800) 998-9938
conf-webmaster@oreilly.com
