Presentations: Focus on Mobile

The third screen’s growth is accelerating. Soon mobile users will no longer be second class citizens. Any and all web applications need to be prepared for the tinier screens and less powerful processors found in phones. This track covers the design considerations and tools used to handle iPhone, Android, and iPad users.

Sessions are being confirmed daily. Please check back often to see the latest program content.

A Beautiful Mind: Anatomy and Architecture of the iPhone App

Bess Ho (Silicon Valley Web Builder)

The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC).

Challenge, Drama & Social Engagement: Designing Mobile Augmented Reality Experiences

Gene Becker (Lightning Laboratories)

Mobile Augmented Reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft.

Crucial Mobile Analytics for Marketers

Aseem Chandra (Omniture Business Unit, Adobe Systems Incorporated)

As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts.

Get Me a Mobile Strategy or You're Fired!*

Jason Grigsby (Cloud Four)

Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*.

iPad: Mobile Computing Redefined

Raven Zachary (Small Society)

Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that.

Mobile Location Streams

Elad Gil (Twitter), Dennis Crowley (foursquare), Steve Lee (Google)

iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service.