Presentations: Focus on Enterprise

The bottom-up, fast-twitch, open-access nature of Web 2.0 memes present special challenges for conventional enterprise culture. These sessions focus on motivations, opportunities and strategies for bridging the divide.

Sessions are being confirmed daily. Please check back often to see the latest program content.

Social Media: A Cautionary Tale
Mike Gotta (Burton Group), Alice Wang (Burton Group)
Presentation: Social Media_ A Cautionary Tale Presentation [PPT]
Paper: Social Media_ A Cautionary Tale Paper [PDF]
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.
Tapping the Value in Enterprise Communities
Moderated by:
Natalie Petouhoff (Ex Forrester Research)
Panelists:
John Belanger (Yahoo! Inc.), Jaeme Laczkowski (LeapFrog Enterprises, Inc.), Keith Redfield (Juniper Networks), Lois Townsend (Hewlett Packard Consumer Support)
This panel will define what Web 2.0 and enterprise social communities look like today, discuss the basis for deriving business value from them, and also talk about how these communities are the future of customer support. The panel will also explore how Web 2.0 communities and Social CRM will not only improve services, but also deliver innovation and brand promotion.
Today's Hottest Revenue Model: How to Monetize Your Content Through Virtual Currency
Rebecca Weeks Watson (gWallet, Inc.)
Online gaming, social media and ecommerce companies are generating substantial revenues through micro-transactions for virtual currency. Research analysts predict this booming model will eventually outgrow traditional advertising and freemium models.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.