Presentations: Focus on Analytics

Measuring your results is a core promise of doing business on the web. But how do you actually do it? We cut through the hype and bring you experienced, no-bull$#^% practitioners to help you understand the true promise of analytics and practical ways you can refine your approach.

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A Dashboard for Freemium Providers: What to Measure—and How
Ranjith Kumaran (Founder, CTO, YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
Crucial Mobile Analytics for Marketers
Aseem Chandra (Omniture Business Unit, Adobe Systems Incorporated)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts.
Individual Shmidividual: Granular Metrics Are So 1999 (Or Are They?)
Sean Power (Watching Websites)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"?
Web Analytics – Tracking People and Not Just Numbers
Neil Patel (KISSmetrics)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert.
Sponsors
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo San Francisco Sponsor/Exhibitor Prospectus

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.