Presentations: Design & User Experience
Download sample chapter from “Effective UI“
By Jonathan Anderson, John McRee, and Robb Wilson
Design is your site’s front door. If you have a clean and clear design, people sail in. If your gateway is cluttered, you risk confusing or alientating potential users. But sites have competing needs, especially with an ever growing onslaught of new content that needs to be included. This track focuses on best practices and clever solutions to design challenges on the web. We thank Fonts.com by Monotype Imaging for supporting the event.
Sessions are being confirmed daily. Please check back often to see the latest program content.
F. Randall "Randy" Farmer (MSB Associates),
Bryce Glass (Manta Media, Inc.)
Designing a reputation system is hard. Do it right, and you're likely to
draw from disciplines as disparate as computer science, sociology, user
experience design and behavioral economics. Do it wrong, and you could wreak
horrible downstream effects on the morale, motivations and mindset of your
community.
Presentation
Moderated by:
Josh Damon Williams (Hot Studio, Inc. )Panelists:
Darren David (Stimulant),
Maria Giudice (Hot Studio, Inc. ),
Alon Salant (Carbon Five),
Rob Spiro (Aardvark)
Designers are being asked for iteration and agility through software development, while a human-centered approach is now increasingly a requirement for development teams and business owners. We’ll focus on the emerging integration of these extremes and showcase the new ideas, tools, and techniques that are evolving into an increasingly overlapping and blurred terrain of conflict and collaboration.
John McRee (EffectiveUI)
Unlike building a bridge where engineers can precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using examples from his new book, published by O’Reilly Media, John McRee will discuss “Effective UI: The Art of Building Great User Experience in Software.”
Presentation
Christian Crumlish (AOL)
It's already a commonplace that social design has a lot to learn from game design but less has been said about the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it. Just like games, musical instruments are designed to be played. The goal is not to make the musician fail. The trick is to marry a range of freedoms to serious constraints.
Presentation
Jenny Lam (Jackson Fish Market)
Most folks building websites and software will nod their heads in agreement when someone makes the argument that visual design is critical to a great experience. And yet, visual design is often applied after the fact to an already poorly designed website, and created by the lowest paid person on the team.
Eric Meyer (Complex Spiral Consulting)
It's become somewhat fashionable of late to refer to HTML5 and the web stack as a "Flash killer". The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple's wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron.
Moderated by:
Tom Coates (Independent )Panelists:
Alok Deshpande (Loopt),
Michael Higgins (Rhiza Labs),
Jenny Lam (Jackson Fish Market),
Brett Lider (Google, Inc.)
Paper:
Insight on the iPad Paper
[PDF]
Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it.
Chris Griffith (Qualcomm, Inc. )
Today's web and mobile devices are full of examples of great user experiences. But what is the key to those experiences? Is it using Flash? AJAX? Silverlight? Who knows? The true key to the success of those projects is that they first were prototyped. By building prototypes, designers and developers are "able to explore strange new ideas and to boldly go where no project has gone before".
Amitt Mahajan (Zynga)
Amitt Mahajan will discuss how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille and Zynga’s other top games, are used to illustrate ways to capture large audiences and retain them.
Alexa Andrzejewski (Foodspotting)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental.
Presentation
Cordell Ratzlaff (Kapitall)
Presentation:
Using Gameplay to Make a Big, Boring, Complex Industry Approachable and Fun Presentation
[PPT]
Few things are as uninspiring as a traditional financial services web site. Borrowing techniques from video games and social networking, Kapitall aims to transform the way we learn, collaborate and trade. We’ll show how we designed a user experience that gets people actively engaged in what many find to be a complicated and intimidating process.
Allan Haley (Monotype Imaging)
Typography has often been a thorn in the side of Web designers who have traditionally been confined to a limited number of system fonts or forced to embed type within graphics. New technologies promise to bring Web designers the same level of typographic choice and freedom that print designers enjoy. Discover more about the emerging world of Web typography how it will impact you.
Moderated by:
Jeff Veen (Typekit)Panelists:
Stephen Coles (FontShop/Typographica),
Paul Irish (Google)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered.
Presentation
Michael McKenna (Yahoo! Inc.)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture.
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