BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo San Francisco 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T213000
DTSTART;TZID=US/Pacific:20100503T193000
DTSTAMP:20100517T023853
LOCATION:Mezzanine (444 Jessie Street @ Mint)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14577
UID:http://www.web2expo.com/sf--s2010-05-03-19:30--14577
SUMMARY:Ignite Web 2.0 Expo SF (sponsored by .CO)
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Around the world geeks have been putting together Ignite nights to show
  their answers. Join us for another Ignite San Francisco, the official k
 ick-off event for Web 2.0 Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100506T212714
LOCATION:Web2Open
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14814
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--14814
SUMMARY:Web2Open
DESCRIPTION:Web2Open is Web 2.0 Expo's "unconference"- a free, community
 -driven event happening at Moscone West, where you can connect with othe
 r participants to discuss Web 2.0 topics and questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100526T210949
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11766
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--11766
SUMMARY:From Zero to One Million Users
DESCRIPTION:Presented by Drew Houston (Dropbox), Adam Smith (Xobni). Man
 y products launch, but few reach widespread adoption. Learn how the foun
 ders of Dropbox and Xobni attracted millions of users within the first t
 wo years of launching their products on a $0 marketing spend. Topics inc
 lude practical tips on how to encourage word of mouth, build buzz and at
 tract PR, and create products that people love.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100511T203922
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11486
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--11486
SUMMARY:Social Or Anti-Social?  The Next Generation of Online Display Ad
 s
DESCRIPTION:Presented by Richard Jalichandra (Technorati), Catherine "Ca
 t" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout B
 uilder). "Social" means different things to different people in the onli
 ne display advertising space. This panel is challenged to identify what 
 "social" means for online advertisers and how next generation of online 
 advertising will integrate social content and connectivity. And, where i
 s the line between social relevancy and anti-social practices that use p
 ersonal information inappropriately?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T153000
DTSTART;TZID=US/Pacific:20100504T103000
DTSTAMP:20100319T172903
LOCATION:Expo Hall
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14584
UID:http://www.web2expo.com/sf--s2010-05-04-10:30--14584
SUMMARY:Expo Hall Open
DESCRIPTION:Come visit the Web 2.0 Expo San Francisco expo hall filled w
 ith exhibitors showcasing all things Web 2.0—tools, technologies, servic
 es, infrastructures, and more!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100510T110611
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11424
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--11424
SUMMARY:The UX-Driven Startup: Crafting an Effective Experience Vision
DESCRIPTION:Presented by Alexa Andrzejewski (Foodspotting). What kind of
  experience do you want to create? Having a concrete answer can set your
  startup apart and drive design decisions. Whether you have an establish
 ed product or an idea you can't wait to get off the ground, this worksho
 p will equip you to craft a concrete experience vision that can drive de
 velopment and ensure that the experience surrounding your product is not
  accidental.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100510T155342
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11960
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--11960
SUMMARY:Challenge, Drama & Social Engagement: Designing Mobile Augmented
  Reality Experiences
DESCRIPTION:Presented by Gene Becker (Layar). Mobile augmented reality a
 dds digital overlays and interactivity to the physical world using the s
 ensors and display of your smartphone. Design of mobile AR experiences i
 s complex and takes us well beyond the browser-based web. This session w
 ill give you a mix of practical knowledge and new ideas for creating AR 
 experiences, drawing from web design, 3D graphics, games, architecture a
 nd stagecraft.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100506T233636
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11111
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--11111
SUMMARY:Building an Ad-Supported Business around a Community
DESCRIPTION:Presented by Chris Tolles (Topix). Topix launched in 2004, a
 nd after establishing an early lead in the news aggregation space, recei
 ved $60M in investment from the three largest newspaper publishers in th
 e USA.  Chris Tolles, Topix' CEO will talk about what it takes to build 
 out both the product and the monetization to create an ad-supported comm
 unity-focused business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T155000
DTSTART;TZID=US/Pacific:20100504T154500
DTSTAMP:20100517T023928
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14517
UID:http://www.web2expo.com/sf--s2010-05-04-15:45--14517
SUMMARY:Welcome
DESCRIPTION:Tuesday's opening remarks by the Web 2.0 Expo SF program cha
 irs Sarah Milstein and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T161000
DTSTART;TZID=US/Pacific:20100504T160000
DTSTAMP:20100517T023938
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14664
UID:http://www.web2expo.com/sf--s2010-05-04-16:00--14664
SUMMARY:Making Social  More Fun + More People + More Engaged
DESCRIPTION:Presented by Lili Cheng (Microsoft). Keynote by Lili Cheng, 
 Microsoft.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T171500
DTSTART;TZID=US/Pacific:20100504T170000
DTSTAMP:20100517T023959
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14153
UID:http://www.web2expo.com/sf--s2010-05-04-17:00--14153
SUMMARY:Breaking Barriers with Sound
DESCRIPTION:Presented by Ge Wang (Stanford University, Smule). Keynote b
 y Ge Wang, Assistant Professor, Stanford University and Co-founder, CTO,
  Chief Creative Officer, Smule.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T190000
DTSTART;TZID=US/Pacific:20100504T173000
DTSTAMP:20100517T024005
LOCATION:Marriott Marquis View Lounge (55 Fourth Street)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14801
UID:http://www.web2expo.com/sf--s2010-05-04-17:30--14801
SUMMARY:The Web with a View Tweet Up (hosted by Opera)
DESCRIPTION:If building the Web of tomorrow is your passion, this tweet-
 up is for you. Opera Software warmly welcomes you 39 stories above the t
 he streets of San Francisco to talk all things Web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T090500
DTSTART;TZID=US/Pacific:20100505T090000
DTSTAMP:20100511T111743
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14518
UID:http://www.web2expo.com/sf--s2010-05-05-09:00--14518
SUMMARY:Welcome
DESCRIPTION:Wednesday's opening remarks by the Web 2.0 Expo SF program c
 hairs Sarah Milstein and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T093000
DTSTART;TZID=US/Pacific:20100505T092000
DTSTAMP:20100511T164541
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12871
UID:http://www.web2expo.com/sf--s2010-05-05-09:20--12871
SUMMARY:The Facebook Era
DESCRIPTION:Presented by Clara Shih (Hearsay Labs). Keynote by Clara Shi
 h, The Facebook Era.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T103000
DTSTART;TZID=US/Pacific:20100505T101500
DTSTAMP:20100511T164559
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14099
UID:http://www.web2expo.com/sf--s2010-05-05-10:15--14099
SUMMARY:The Search Platform: Friend Or Vampire?
DESCRIPTION:Presented by Danny Sullivan (Search Engine Land). Are search
  engines content "vampires" that should be feared, sucking content owner
 s dry and providing little value in return? Or do they operate well with
 in "fair use" and provide far more reward to content owners than traditi
 onal media outlets do?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T180000
DTSTART;TZID=US/Pacific:20100505T103000
DTSTAMP:20100319T172924
LOCATION:Expo Hall
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14583
UID:http://www.web2expo.com/sf--s2010-05-05-10:30--14583
SUMMARY:Expo Hall Open
DESCRIPTION:Come visit the Web 2.0 Expo San Francisco expo hall filled w
 ith exhibitors showcasing all things Web 2.0—tools, technologies, servic
 es, infrastructures, and more!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T104500
DTSTAMP:20100506T213700
LOCATION:Web2Open
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14816
UID:http://www.web2expo.com/sf--s2010-05-05-10:45--14816
SUMMARY:Web2Open
DESCRIPTION:Web2Open is Web 2.0 Expo's "unconference"- a free, community
 -driven event happening at Moscone West, where you can connect with othe
 r participants to discuss Web 2.0 topics and questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100526T000622
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12110
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--12110
SUMMARY:Cha-Ching!: How to Cash in with a Freemium Business Model
DESCRIPTION:Presented by Chris Anderson (Wired Magazine), Christopher De
 an (Skype), Brad Jefferson (Animoto), Joe Kennedy (Pandora). It's no sec
 ret that startups need a strong business model to stay afloat in a conti
 nuously challenging economy. This session focuses on the good, bad and u
 gly of the freemium model, shared by the executives of three successful 
 companies based on one. Why go freemium? Where do you draw the “free” li
 ne? And how do you convert users to customers?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100526T212041
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11349
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--11349
SUMMARY:Starting from Zero: Building Trust and Enthusiasm for an Unknown
  Brand
DESCRIPTION:Presented by Rebecca Thorman (Alice.com). This session will 
 teach attendees how Alice.com successfully validated an unknown brand an
 d built recognition, affinity and trust with key influencers through an 
 integrated social media strategy. The key points will include:  -	How to
  introduce an unknown brand to key influencers  -	How to build an integr
 ated social media strategy  -	How to keep the momentum and generate enth
 usiasm
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100508T235239
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11837
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--11837
SUMMARY:Blurring the Lines: From Human Centered Design to Customer Drive
 n Development
DESCRIPTION:Presented by Josh Damon Williams (Hot Studio, Inc. ), Darren
  David (Stimulant), Maria Giudice (Hot Studio, Inc. ), Alon Salant (Carb
 on Five), Rob Spiro (Aardvark). Designers are being asked for iteration 
 and agility through software development, while a human-centered approac
 h is now increasingly a requirement for development teams and business o
 wners. We’ll focus on the emerging integration of these extremes and sho
 wcase the new ideas, tools, and techniques that are evolving into an inc
 reasingly overlapping and blurred terrain of conflict and collaboration.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100507T182517
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14811
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--14811
SUMMARY:FUSE Labs: Remixing Social Search
DESCRIPTION:Presented by Matt MacLaurin (Microsoft FUSE Labs). Social Se
 arch is getting some buzz , but it’s hard to pin down exactly what we me
 an when we say social search. Is it searching my social network? Using m
 y social network to search the web? Searching for new friends? Social se
 arch is clearly going to be a big deal, but where we’re going to be in 3
  years with social search is very hard to define.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T180000
DTSTART;TZID=US/Pacific:20100505T163000
DTSTAMP:20100517T024043
LOCATION:Expo Floor
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14579
UID:http://www.web2expo.com/sf--s2010-05-05-16:30--14579
SUMMARY:Booth Crawl
DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks w
 hile you check out all the cool stuff on the expo show floor. This event
  is open to all attendees.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T200000
DTSTART;TZID=US/Pacific:20100505T183000
DTSTAMP:20100506T213854
LOCATION:Marriott Marquis View Lounge (55 Fourth Street)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14802
UID:http://www.web2expo.com/sf--s2010-05-05-18:30--14802
SUMMARY:Tweet Up (hosted by Enterprise Ireland)
DESCRIPTION:Join Enterprise Ireland in the View Lounge on the 39th floor
  of the Marriott Marquis for a Tweet Up.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T223000
DTSTART;TZID=US/Pacific:20100505T210000
DTSTAMP:20100506T213900
LOCATION:Marriott Marquis View Lounge (55 Fourth Street)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15281
UID:http://www.web2expo.com/sf--s2010-05-05-21:00--15281
SUMMARY:Tweet Up (hosted by Cisco)
DESCRIPTION:Hey, looking for something to do mid-Web 2.0 Expo???  Come T
 weet up with Cisco! Grab a beer and some good food and hang out with you
 r friends at the View Lounge in the SF Marriott Marquis on Wednesday nig
 ht. We’ll be showing some of our new application and Flip video demos. S
 ee you there!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T095000
DTSTART;TZID=US/Pacific:20100506T093500
DTSTAMP:20100517T024054
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14399
UID:http://www.web2expo.com/sf--s2010-05-06-09:35--14399
SUMMARY:A Data-driven Look at the Real-time Web Ecosystem
DESCRIPTION:Presented by Hilary Mason (bitly). A vibrant ecosystem has g
 rown up around streaming content. What does this content look like? Do p
 eople consume it differently? How does it spread? How is it being exploi
 ted? We've taken a deep look at the mechanisms of content sharing throug
 h the facets of social streams and the ways that content and behavior ar
 e evolving in this new environment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T103000
DTSTART;TZID=US/Pacific:20100506T101000
DTSTAMP:20100517T024102
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12875
UID:http://www.web2expo.com/sf--s2010-05-06-10:10--12875
SUMMARY:Days of Future Past
DESCRIPTION:Presented by Steve Blank (Stanford/Berkeley/Columbia). Keyno
 te by Steve Blank, author of "Four Steps to the Epiphany."
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100510T033538
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14295
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--14295
SUMMARY:Build Your Own Contributors (One Part at a Time)
DESCRIPTION:Presented by Denise Paolucci (Dreamwidth Studios), Mark Smit
 h (Dreamwidth Studios). With an increasing number of Open Source project
 s demanding attention, it can be hard to attract qualified contributors.
  Learn how to convert your community of users into a community of develo
 pers, through training, mentoring, and community management, from a proj
 ect that's been hacking its hackers since day one.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100526T212345
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11650
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--11650
SUMMARY:Did Social Media Hijack My Marketing and Communications Strategi
 es? How to Survive in a Post-Facebook World
DESCRIPTION:Presented by Michael Smith (The Association of Former Studen
 ts of Texas A&M). The Association of Former Students at Texas A&M made s
 ome significant mistakes in a communications strategy that underestimate
 d social media. We've learned that integrating with (and effectively usi
 ng) social media is a MUST, and NOW. This session will show you where it
 ’s at, what to expect, what NOT to do, and how to begin using it to be m
 ore relevant than ever.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100513T074143
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12072
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--12072
SUMMARY:Content Strategy for the Real World
DESCRIPTION:Presented by Kristina Halvorson (Brain Traffic). The web ind
 ustry is abuzz with The Next Big Thing… content strategy! Why? Because c
 ontent is hard. It's messy, it's complicated, and it's expensive. Conten
 t strategy to the rescue! This session will teach you about core tools a
 nd processes you can take advantage of right now. And when you do, you'l
 l see immediate results: better, more manageable content your audiences 
 will actually care about.
END:VEVENT
END:VCALENDAR