BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo San Francisco 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T120000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100517T023841
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14203
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--14203
SUMMARY:Laws of User Experience (UX): Making It, or Breaking It, with th
 e “UX Factor"
DESCRIPTION:Presented by Anthony Franco (EffectiveUI), Kelly Goto (gotom
 edia, LLC), Christopher Bevel (FedEx Services), Adam Burrell (Navy Feder
 al Credit Union), Paul Levine (National Geographic), Drew Onufer (Nation
 al Geographic). The importance of (UX) is at the forefront of technology
  trends and applications. Users not only expect it, they demand it. The 
 “UX factor” can make (or break) any software’s viability and appeal — wh
 ether it’s for the Web, mobile or desktop. In this workshop, experts Kel
 ly Goto and Anthony Franco team-up to present design, research and proce
 ss strategies to help you put UX theory into practice.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T160000
DTSTART;TZID=US/Pacific:20100503T130000
DTSTAMP:20100507T202848
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11389
UID:http://www.web2expo.com/sf--s2010-05-03-13:00--11389
SUMMARY:The Right Way to Wireframe
DESCRIPTION:Presented by Russ Unger (Happy Cog), Todd Zaki Warfel (Messa
 gefirst), Fred Beecher (Evantage Consulting). This workshop will be pres
 ented in two parts and will revolve around a single design problem. When
  the workshop begins, the leaders will present the design problem to the
  participants. In these groups, attendees will tackle the design problem
  through sketching and review sessions. At the end of the sketching acti
 vity, the teams will each choose their best sketch and will refine a fin
 al solution.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100513T162647
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11968
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--11968
SUMMARY:Designing for Play
DESCRIPTION:Presented by Christian Crumlish (AOL). It's already a common
 place that social design has a lot to learn from game design but less ha
 s been said about the role of play in digital experiences. After childho
 od, play rarely "just happens," but you can design for it. Just like gam
 es, musical instruments are designed to be played. The goal is not to ma
 ke the musician fail. The trick is to marry a  range of freedoms to seri
 ous constraints.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100510T110611
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11424
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--11424
SUMMARY:The UX-Driven Startup: Crafting an Effective Experience Vision
DESCRIPTION:Presented by Alexa Andrzejewski (Foodspotting). What kind of
  experience do you want to create? Having a concrete answer can set your
  startup apart and drive design decisions. Whether you have an establish
 ed product or an idea you can't wait to get off the ground, this worksho
 p will equip you to craft a concrete experience vision that can drive de
 velopment and ensure that the experience surrounding your product is not
  accidental.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100510T082821
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11579
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--11579
SUMMARY:5 Reputation Fallacies (And How to Avoid Them)
DESCRIPTION:Presented by F. Randall "Randy" Farmer (MSB Associates), Bry
 ce Glass (Manta Media, Inc.). Designing a reputation system is hard. Do 
 it right, and you're likely to draw from disciplines as disparate as com
 puter science, sociology, user experience design and behavioral economic
 s. Do it wrong, and you could wreak horrible downstream effects on the m
 orale, motivations and mindset of your community.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100510T113755
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14436
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--14436
SUMMARY:Hit It (Hard) with the Pretty Stick
DESCRIPTION:Presented by Jenny Lam (Jackson Fish Market). Most folks bui
 lding websites and software will nod their heads in agreement when someo
 ne makes the argument that visual design is critical to a great experien
 ce. And yet, visual design is often applied after the fact to an already
  poorly designed website, and created by the lowest paid person on the t
 eam.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100511T095633
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14208
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--14208
SUMMARY:Social Gold: Game Design of Farmville
DESCRIPTION:Presented by Amitt Mahajan (Zynga). Amitt Mahajan will discu
 ss how to design and develop big social games that reach millions of use
 rs daily. Examples from the Facebook game FarmVille and Zynga’s other to
 p games, are used to illustrate ways to capture large audiences and reta
 in them.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100508T235239
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11837
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--11837
SUMMARY:Blurring the Lines: From Human Centered Design to Customer Drive
 n Development
DESCRIPTION:Presented by Josh Damon Williams (Hot Studio, Inc. ), Darren
  David (Stimulant), Maria Giudice (Hot Studio, Inc. ), Alon Salant (Carb
 on Five), Rob Spiro (Aardvark). Designers are being asked for iteration 
 and agility through software development, while a human-centered approac
 h is now increasingly a requirement for development teams and business o
 wners. We’ll focus on the emerging integration of these extremes and sho
 wcase the new ideas, tools, and techniques that are evolving into an inc
 reasingly overlapping and blurred terrain of conflict and collaboration.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100510T174408
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12014
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--12014
SUMMARY:Using Gameplay to Make a Big, Boring, Complex Industry Approacha
 ble and Fun
DESCRIPTION:Presented by Cordell Ratzlaff (Kapitall). Few things are as 
 uninspiring as a traditional financial services web site. Borrowing tech
 niques from video games and social networking, Kapitall aims to transfor
 m the way we learn, collaborate and trade. We’ll show how we designed a 
 user experience that gets people actively engaged in what many find to b
 e a complicated and intimidating process.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100515T181529
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11825
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--11825
SUMMARY:By the Book: Examining the Art of Building Great User Experience
 s in Software
DESCRIPTION:Presented by John  McRee (EffectiveUI). Unlike building a br
 idge where engineers can precisely plan ahead for the challenges ahead o
 f them, the process of software development is more comparable to that o
 f war, where the battlefield is complex, dynamic and unpredictable. Usin
 g examples from his new book, published by O’Reilly Media, John McRee wi
 ll discuss “Effective UI: The Art of Building Great User Experience in S
 oftware.”
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100510T173429
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14799
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--14799
SUMMARY:HTML5 vs. Flash: Webocalypse Now?
DESCRIPTION:Presented by Eric Meyer (Complex Spiral Consulting). It's be
 come somewhat fashionable of late to refer to HTML5 and the web stack as
  a "Flash killer". The Flash/Flex community, understandably, has not suf
 fered this kind of talk quietly. The ongoing absence of Flash from Apple
 's wildly popular portable devices has only fueled the fire. Openness, s
 tability, ubiquity, consistency, and security are all thrown around like
  the discs of Tron.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100511T160239
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14357
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--14357
SUMMARY:Web Fonts: The Time Has Come
DESCRIPTION:Presented by Jeff Veen (Typekit), Stephen Coles (FontShop/Ty
 pographica), Paul Irish (Google). After 15 years of contenting ourselves
  with system fonts, type in images, or hacks with Flash, we can finally 
 use real fonts on the web. With broad browser support for CSS @font-face
 , a new era of web typography is dawning. But that's only the beginning.
  New technical hurdles, new font formats, and new licensing restrictions
  need to be considered.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100510T110630
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14833
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--14833
SUMMARY:Prototyping for Richer User Experiences
DESCRIPTION:Presented by Chris Griffith (Qualcomm, Inc. ). Today's web a
 nd mobile devices are full of examples of great user experiences. But wh
 at is the key to those experiences? Is it using Flash? AJAX? Silverlight
 ? Who knows? The true key to the success of those projects is that they 
 first were prototyped. By building prototypes, designers and developers 
 are "able to explore strange new ideas and to boldly go where no project
  has gone before".
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T160000
DTSTART;TZID=US/Pacific:20100506T151000
DTSTAMP:20100510T215326
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11125
UID:http://www.web2expo.com/sf--s2010-05-06-15:10--11125
SUMMARY:What is Global Web 2.0: Or How to Reach 95% of the World
DESCRIPTION:Presented by Michael McKenna (Yahoo! Inc.). What does it tak
 e to create great global Web 2.0 applications?  Its not just cool Ajax a
 nd Mashups, but requires careful attention to flexibility in the interfa
 ce, legal issues, content management, and cultural design.  Find out wha
 t they do at Yahoo! to manage the process of creating an awesome experie
 nce for every culture.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100510T064034
LOCATION:2001
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15256
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--15256
SUMMARY:Insight on the iPad
DESCRIPTION:Presented by Tom Coates (Independent ), Alok Deshpande (Loop
 t), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett
  Lider (Google, Inc.). Is it more than just a big iPhone? Thousands of a
 pps have been created for the new tablet device. Some companies have cho
 sen to stay on the web while some have poured resources into a native ap
 p. What are the design considerations? How are the apps different from t
 heir iPhone and Android cousins? Join four iPad app designers as they di
 scuss their product and the thinking behind it.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100526T210949
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11766
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--11766
SUMMARY:From Zero to One Million Users
DESCRIPTION:Presented by Drew Houston (Dropbox), Adam Smith (Xobni). Man
 y products launch, but few reach widespread adoption. Learn how the foun
 ders of Dropbox and Xobni attracted millions of users within the first t
 wo years of launching their products on a $0 marketing spend. Topics inc
 lude practical tips on how to encourage word of mouth, build buzz and at
 tract PR, and create products that people love.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100511T203922
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11486
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--11486
SUMMARY:Social Or Anti-Social?  The Next Generation of Online Display Ad
 s
DESCRIPTION:Presented by Richard Jalichandra (Technorati), Catherine "Ca
 t" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout B
 uilder). "Social" means different things to different people in the onli
 ne display advertising space. This panel is challenged to identify what 
 "social" means for online advertisers and how next generation of online 
 advertising will integrate social content and connectivity. And, where i
 s the line between social relevancy and anti-social practices that use p
 ersonal information inappropriately?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100514T204635
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11508
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--11508
SUMMARY:From Faceless to FANtastic – Real World Lessons on How to Engage
  and Grow Your Facebook Fans
DESCRIPTION:Presented by Ekaterina Walter (Intel), Angela LoSasso (Hewle
 tt-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of
  the Navy), Victoria Ransom (Wildfire Interactive), Jeff  Widman (BrandG
 lue.com). Ever wonder how brands turn regular customers into loyal advoc
 ates? Join this panel of seasoned social media practitioners from Intel,
  HP, and others as they discuss Facebook lessons learned in the real wor
 ld, including how to build long-term relationships with customers, encou
 rage deep interactions with fans and innovative ways of incorporating Fa
 cebook into your integrated marketing strategy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100526T211952
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11538
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--11538
SUMMARY:Location, Location, Location: The Hot Trend in Social Media Mark
 eting
DESCRIPTION:Presented by Melissa  Jordan  (Bay Area Rapid Transit), Tris
 tan Walker (Foursquare Labs, Inc). Location-based services are changing 
 social media marketing in a big way. The phenomenon of the real-time “ch
 eck-in”-–and the value associated with it-–give marketers a rich new vei
 n of customer interaction and information to tap. Foursquare is a leader
  in the growing space of location-based services, and BART was one of th
 eir first brand partnerships.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100526T212041
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11349
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--11349
SUMMARY:Starting from Zero: Building Trust and Enthusiasm for an Unknown
  Brand
DESCRIPTION:Presented by Rebecca Thorman (Alice.com). This session will 
 teach attendees how Alice.com successfully validated an unknown brand an
 d built recognition, affinity and trust with key influencers through an 
 integrated social media strategy. The key points will include:  -	How to
  introduce an unknown brand to key influencers  -	How to build an integr
 ated social media strategy  -	How to keep the momentum and generate enth
 usiasm
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100511T203818
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11568
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--11568
SUMMARY:Lessons from the Marketing Campaign Trail: Using Social Media to
  Engage Multicultural Communities
DESCRIPTION:Presented by Jessica Faye Carter (Toour). Wondering how to r
 each diverse audiences using social media? Find out what companies like 
 American Airlines, the NBA, PepsiCo., and Unilever are doing to engage m
 ulticultural consumers. Learn about the attributes and value systems of 
 multicultural social media users, and get started developing culturally 
 relevant campaigns that will result in strong reverberations in varying 
 markets.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100508T234820
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11974
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--11974
SUMMARY:Behaviorally Targeted Advertising – Holy Grail or Third Rail?
DESCRIPTION:Presented by Satya Patel (Battery Ventures), Mathew Greitzer
  (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Taw
 akol (BlueKai). Online data collection is fueling a new wave of behavior
 al targeting, but does the potential effectiveness justify its real or p
 erceived invasiveness? Experts from across the advertising ecosystem wil
 l provide a reality check on the balance between privacy protection, use
 r experience, and ad revenue; and share insights into encouraging mutual
 ly beneficial web site interactions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100513T074117
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11889
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--11889
SUMMARY:Privacy and Free Speech: It's Good for Business
DESCRIPTION:Presented by Andrew Bridges (Winston & Strawn, LLP), Lauren 
 Gelman (Blurry Edge Strategies), David Hornik (August Capital), Raman Kh
 anna (ONSET Ventures), Brian Knapp (Loopt), Nicole Ozer (ACLU of Norther
 n California). Expensive lawsuits, bad press, being hauled to Washington
  for government investigations –not conducive to business success. Get t
 he inside track from VCs, privacy officers, and lawyers at the ACLU abou
 t how to bake good privacy and free speech into the business and product
  development process and make those early decisions that are good for us
 ers and the bottom line.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100526T212345
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11650
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--11650
SUMMARY:Did Social Media Hijack My Marketing and Communications Strategi
 es? How to Survive in a Post-Facebook World
DESCRIPTION:Presented by Michael Smith (The Association of Former Studen
 ts of Texas A&M). The Association of Former Students at Texas A&M made s
 ome significant mistakes in a communications strategy that underestimate
 d social media. We've learned that integrating with (and effectively usi
 ng) social media is a MUST, and NOW. This session will show you where it
 ’s at, what to expect, what NOT to do, and how to begin using it to be m
 ore relevant than ever.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100513T074143
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12072
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--12072
SUMMARY:Content Strategy for the Real World
DESCRIPTION:Presented by Kristina Halvorson (Brain Traffic). The web ind
 ustry is abuzz with The Next Big Thing… content strategy! Why? Because c
 ontent is hard. It's messy, it's complicated, and it's expensive. Conten
 t strategy to the rescue! This session will teach you about core tools a
 nd processes you can take advantage of right now. And when you do, you'l
 l see immediate results: better, more manageable content your audiences 
 will actually care about.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T160000
DTSTART;TZID=US/Pacific:20100503T130000
DTSTAMP:20100517T023845
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14573
UID:http://www.web2expo.com/sf--s2010-05-03-13:00--14573
SUMMARY:SEO: From Soup to Nuts
DESCRIPTION:Presented by Eric Enge (Stone Temple Consulting), Rand Fishk
 in (SEOmoz), Stephan Spencer (The Art of SEO), Jessie Stricchiola (Alche
 mist Media, Inc.). Whether you are a developer or a marketer, a seasoned
  expert or a newbie, this workshop is for you. We will run through all t
 he different requirements for a website that will ensure SEO success — f
 rom crafting content and code for search engines to essential tools and 
 methodologies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T120000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100526T204701
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11908
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--11908
SUMMARY:Create a Successful Social Media Plan: The Seven-Step Program
DESCRIPTION:Presented by Aliza Sherman (Conversify). Engaging in social 
 media doesn't mean launching a Twitter account or Facebook Page--and the
 n going crazy trying to keep it up. With a sound strategy and plan in pl
 ace, you can effectively integrate social media tools and tactics into y
 our workflow, saving time and money. Learn seven ways to properly plan f
 or social media marketing in your organization.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100510T183418
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11697
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--11697
SUMMARY:How Transmedia Storytelling and Open Distribution are Remaking A
 udiences
DESCRIPTION:Presented by Tania Yuki (comScore, Inc.), Ivan Askwith (Big 
 Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fictio
 n). The convergence of digital media and the increased popularity of tra
 nsmedia storytelling demands better gadgets, apps, set top boxes and dev
 ices. But what do people really want, and how can we ensure that our str
 ategies keep pace with changing needs? comScore’s Tania Yuki will unveil
  fresh insights about how best to capture the increasingly fragmented at
 tention of TV and video viewers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100609T155659
LOCATION:2002
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15245
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--15245
SUMMARY:Building a Social Business: Practical Insights On How to Restruc
 ture Your Organization to Succeed in Social Media
DESCRIPTION:Presented by Joshua Ross (Fleishman Hillard). Social busines
 s changes the game not just for marketing but for every business unit: R
 &D, customer service, human resources and beyond. What's more, success i
 ncreasingly requires new cooperation across these groups and often with 
 competitors. This session looks at practical approaches to this deep new
  challenge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100514T125312
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12149
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--12149
SUMMARY:Media's New Business Model: Success without Google
DESCRIPTION:Presented by Jessica Vascellaro (Wall Street Journal), Berna
 rd Gershon (GershonMedia, LLC), Tristan Harris (Apture), Heidi Perry (Sh
 areThis), Darian Shirazi (Fwix). News corporations and small bloggers al
 ike are thinking twice about being indexed on Google. So what does a Goo
 gleless Web 2.0 content economy and its viable business models look like
 ? What's the impact on journalists and publishers? From real-time aggreg
 ation to monetization and distribution, join a panel of successful compa
 nies working beyond Google in an adjacent media world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100510T084455
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12112
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--12112
SUMMARY:Being Optimally Social – How Not Talking about Your Product Can 
 Bring Huge Rewards
DESCRIPTION:Presented by Rand Fishkin (SEOmoz), Stephan Spencer (The Art
  of SEO). These two co-authors of O’Reilly’s “The Art of SEO" will go be
 yond friending, following, digging and tweeting to discuss clever and no
 vel ways to leverage social media, communities, and and user-generated c
 ontent that your organization is likely not doing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100517T023914
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12163
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--12163
SUMMARY:Darwin’s Finches, 20th Century Business, and Open APIs: Evolve Y
 our Business Model
DESCRIPTION:Presented by Sam Ramji (Apigee). APIs are changing the face 
 of business. This session will teach you how to take advantage of this i
 nnovation and build an enterprise-ready business model around open APIs.
  Using real-life case studies of enterprise adoption, we’ll illustrate h
 ow to leverage existing data and services, support a vibrant developer c
 ommunity, find new partners, and ultimately monetize with open APIs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100506T233636
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11111
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--11111
SUMMARY:Building an Ad-Supported Business around a Community
DESCRIPTION:Presented by Chris Tolles (Topix). Topix launched in 2004, a
 nd after establishing an early lead in the news aggregation space, recei
 ved $60M in investment from the three largest newspaper publishers in th
 e USA.  Chris Tolles, Topix' CEO will talk about what it takes to build 
 out both the product and the monetization to create an ad-supported comm
 unity-focused business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100526T000622
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12110
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--12110
SUMMARY:Cha-Ching!: How to Cash in with a Freemium Business Model
DESCRIPTION:Presented by Chris Anderson (Wired Magazine), Christopher De
 an (Skype), Brad Jefferson (Animoto), Joe Kennedy (Pandora). It's no sec
 ret that startups need a strong business model to stay afloat in a conti
 nuously challenging economy. This session focuses on the good, bad and u
 gly of the freemium model, shared by the executives of three successful 
 companies based on one. Why go freemium? Where do you draw the “free” li
 ne? And how do you convert users to customers?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100508T172003
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11547
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--11547
SUMMARY:Money for Nothing: User-Generated Virtual Goods
DESCRIPTION:Presented by Cary Rosenzweig (IMVU, Inc.). What does it take
  to build a successful virtual goods business? With the most successful 
 user-generated virtual goods system in the world, supported by the world
 's largest catalog of virtual goods (over 3 million), IMVU, a leading 3D
  virtual world and social network, knows how to do virtual successfully.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100507T174748
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11571
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--11571
SUMMARY:What Our Users Will Pay For
DESCRIPTION:Presented by Eric Wilhelm (Instructables.com), Armen Berjikl
 y (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grou
 ply). 2009's drastic reduction in online advertising forced us to rethin
 k Instructables' ad-driven business model, and quickly build new revenue
  generating products, primarily in the form of paid subscriptions. This 
 panel discussion will investigate the changing business models of Instru
 ctables and three other small web-based business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100513T153351
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11973
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--11973
SUMMARY:Upgrade Your Mandate - From User Experience to  Customer Experie
 nce
DESCRIPTION:Presented by Peter Merholz (Adaptive Path). Your customers l
 ead multi-channel lives. So why are you focused on just one? In this tal
 k, Peter Merholz will lay out a strategy for "Web + 1", connecting the w
 eb to other service touchpoints, and how to address the organizational c
 hallenges in doing so.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100517T024106
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12560
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--12560
SUMMARY:Open Leadership: How Social Technology Can Transform the Way You
  Lead
DESCRIPTION:Presented by Charlene Li (Altimeter Group). The biggest barr
 ier to the adoption of social technology in an organization is resistanc
 e to being open--a fear on the part of leaders that if they let go of co
 ntrol, chaos will ensue. This presentation will highlight lessons from a
  new book, "Open Leadership" that looks at a new paradigm for strategy a
 nd business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100517T024111
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11534
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--11534
SUMMARY:Social Games 2.0: Myth, Fact and a Grand Future
DESCRIPTION:Presented by John Davison (GamePro Media), Omar Abdelwahed (
 Ubisoft Entertainment), Ilja Rotelli (Wizards of the Coast), Eric Todd (
 Playdom), Simon Jeffrey (ngmoco:)). Social games have become mass market
 . Facebook alone has many millions of daily active users checking on the
 ir farms' produce, making sure their virtual cafes are clean, and conspi
 ring their next mob hits. Revenue projections are equally exciting, but 
 difficult to confirm. We'll examine the social games landscape and discu
 ss the details of successful game development.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100517T084206
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14742
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--14742
SUMMARY:Lean Product Management for Web 2.0 Products
DESCRIPTION:Presented by Dan Olsen (YourVersion, Inc.). Is the product y
 ou're building what customers really want? How do you know? Come learn b
 est practices in Lean Product Management. This session will cover how to
  understand customer needs, product design, usability testing, how to pa
 rse user feedback, and using metrics to optimize your product.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T160000
DTSTART;TZID=US/Pacific:20100506T151000
DTSTAMP:20100510T033623
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14817
UID:http://www.web2expo.com/sf--s2010-05-06-15:10--14817
SUMMARY:Massively Distributed Work
DESCRIPTION:Presented by Lukas Biewald (CrowdFlower). New technologies l
 et thousands of people collaborate almost instantly. This session, led b
 y CrowdFlower, a rising startup in the sector, will look not at how thes
 e new crowdsourcing technologies are being applied to social problems an
 d business problems alike--with innovative processes and surprising resu
 lts. We'll also look at the sometimes-shady side of the sector.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100510T094455
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14832
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--14832
SUMMARY:Sharing is the New Lead Gen
DESCRIPTION:Presented by Rashmi Sinha (SlideShare, Inc.). Checkins are t
 he new coupons. Bit.ly links are the new affiliate links. Social startup
 s are slamming up against (and reinventing, repurposing, or disrupting) 
 old business models. There are many reasons to launch a performance busi
 ness model like lead generation. However you need the right mix of facto
 rs for it to work. Learn from SlideShare’s experience with LeadShare to 
 how to make it work.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T160000
DTSTART;TZID=US/Pacific:20100503T130000
DTSTAMP:20100507T202926
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11896
UID:http://www.web2expo.com/sf--s2010-05-03-13:00--11896
SUMMARY:Security Solutions for Web Applications
DESCRIPTION:Presented by Chris Palmer (iSEC Partners). Experience shows 
 that a wide range of application security problems are still vexing deve
 lopers, businesses, and users. In this workshop I demonstrate techniques
  and provide freely-usable code for solving many of these problems.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T120000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100512T165728
LOCATION:2005
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15305
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--15305
SUMMARY:Getting Them There and Keeping Them There: Using Business-driven
  Personas to Create Holistic Search and Experience Strategies
DESCRIPTION:Presented by Tamara Adlin (adlin, inc.), Vanessa Fox (Nine B
 y Blue). Search acquisition and search engine optimization (SEO) aren't 
 about getting eyeballs to show up at your site, they're about getting th
 e *right* visitor to your site and keeping them there. Vanessa Fox is a 
 search acquisition superstar, and Tamara Adlin is the shizzle when it co
 mes to practical, business-driven persona methods and user experience st
 rategies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T120000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100515T221445
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14354
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--14354
SUMMARY:Hands-on HTML 5
DESCRIPTION:Presented by Dion Almaer (Set Direction), Ernest Delgado (Go
 ogle, Inc.), Ben Galbraith (Walmart.com), Joshua Marinacci (Palm Inc.). 
 The Ajax revolution saw a sea change in web application development. By 
 taking advantage of long-dormant browser capabilities, we were able to t
 ake our craft to new levels with HTML5. This workshop will go through th
 e new capabilities in HTML5 and show you how to build amazing applicatio
 ns today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T160000
DTSTART;TZID=US/Pacific:20100503T130000
DTSTAMP:20100508T210859
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12387
UID:http://www.web2expo.com/sf--s2010-05-03-13:00--12387
SUMMARY:Tools for Data Visualization
DESCRIPTION:Presented by Toby Segaran (Google), Jesper Andersen (Bloom S
 tudios). This workshop will cover free visualization tools such as R, pr
 ocessing, canvas, matplotlib, google widgets and many others to show you
  how to create great visualizations. It will also take you through the s
 teps of getting and cleaning that data, and give you ideas of the best w
 ay to display all different kinds of information, be it numeric, geograp
 hic, temporal, topographic or networked.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100512T221518
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12377
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--12377
SUMMARY:I Made a Map of the Internet - And Other Lessons About Speeding 
 Up Websites
DESCRIPTION:Presented by Tom Hughes-Croucher (Jetpacks for Dinosaurs). I
  have made a map of everything involved in getting from your computer, v
 ia your ISP, to a web site and back. It's exhaustive, but that's the poi
 nt. Where the heck should we optimize? This talk will take the audience 
 on a journey through the guts of the internet to learn how and where to 
 optimize for speed.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100511T110444
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11820
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--11820
SUMMARY:Top 10 Pitfalls to Avoid in RIA Development
DESCRIPTION:Presented by Anthony Franco (EffectiveUI). There are many wa
 ys to successfully design and develop software, yet even more ways to fa
 il. Under the polite umbrella of “lessons learned,” we explore the pitfa
 lls of inefficient workflows, worst practices and poor communication tha
 t will ensure the demise of any software project. You will take away val
 uable information about what NOT to do when expecting to get decent soft
 ware out the door.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100510T150211
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12030
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--12030
SUMMARY:Billions of Hits: Scaling Twitter
DESCRIPTION:Presented by John Adams (Twitter). Growing from hundreds, to
  thousands, to billions of requests per day is an extremely difficult ch
 allenge. In this session, we'll share some of the challenges faced on a 
 daily basis by the Twitter Operations team in delivering Tweets to milli
 ons of users on the real-time web and mobile devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100511T203911
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12122
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--12122
SUMMARY:Designing Social Applications for the Next Phase of Web2.0: Data
DESCRIPTION:Presented by Jamie Taylor (Metaweb). User Generated Content 
 powered the early phases of Web2.0, but as collaborative social applicat
 ions mature, Web2.0 now produces high value "socially generated data."  
 Social network design and information architecture influence the creatio
 n and quality of User Generated Data.  This talk examines how design dec
 isions impact network structure, and how network structures effect User 
 Generated Data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100517T023922
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14347
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--14347
SUMMARY:Evolving the Social Web with OAuth 2.0
DESCRIPTION:Presented by Luke Shepard (Facebook). OAuth has paved the wa
 y for seamless web experiences where users can flow data across sites wi
 thout sharing their passwords. Now, social experiences are moving away f
 rom a single webpage across the whole web, and to mobile devices - and t
 he protocols that support them are changing as well.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100517T024027
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12159
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--12159
SUMMARY:What to Expect from Browsers in the Next Five Years: A Perspecti
 ve
DESCRIPTION:Presented by Dion Almaer (Set Direction), Ben Galbraith (Wal
 mart.com), Douglas Crockford (Yahoo! Inc.), Brendan Eich (Mozilla), Char
 les McCathieNevile (Opera Software), Alex Russell (Google), Giorgio Sard
 o (Microsoft Corporation). As browsers become the most important piece o
 f software you will use, what can consumers and developers expect to be 
 in the next generation of browsers. What will the top browser makers thi
 nk of next and how will it be implemented? The panel will have the top m
 overs and shakers of the browser industry who will butt heads to predict
  the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100517T024038
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11416
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--11416
SUMMARY:The Future of Web Performance Optimization
DESCRIPTION:Presented by Steve Souders (Google). Starting at Velocity 20
 09 major web companies have shared how making their web sites faster res
 ulted in increased revenue, improved user metrics, and reduced operating
  costs. Latency has become a part of Adwords Quality Score, ad exchange 
 realtime bidding, and Google search rank, resulting in dramatically larg
 er audiences for web sites and ad networks that are fast.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100511T110519
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12078
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--12078
SUMMARY:The Innovative APIs Fueling Location on the Web
DESCRIPTION:Presented by Adam DuVander (ProgrammableWeb). Thanks to wide
 spread mobile growth, location is returning to the web and it's more tha
 n a simple map mashup now. There are many powerful services available to
  store, access and present geographic data--on your desktop, laptop and 
 mobile devices. Find your user's location, access your geo database in t
 he cloud and, yes, put it all on a map.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100511T164712
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11848
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--11848
SUMMARY:Fighting Spam at Flickr
DESCRIPTION:Presented by Mikhail Panchenko (Urban Airship), Simon Batist
 oni (Yahoo! Inc (Flickr)). Spam is the unpleasant, grimy underbelly of t
 he social web. Social sites cannot afford to ignore spam; it damages the
 ir credibility and ruins the user experience. This talk will detail the 
 lessons of Flickr's past false starts in fighting spam, as well as what 
 we are doing to be more efficient at curtailing it. We will cover both t
 echnical and human sides of the problem and some solutions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100511T110532
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11976
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--11976
SUMMARY:RIA Problems You Never Knew Existed
DESCRIPTION:Presented by Kevin Hoyt (Adobe Systems, Inc.). A lack of for
 esight, or simply inexperience, can lead to serious Rich Internet Applic
 ation (RIA) architecture problems. This session will explore some of the
 se problems and their solutions. We will start by thinking about efficie
 nt user interface (UI) delivery and rendering, move to examining large s
 cale data delivery, and close with a round-up on topics like service ver
 sioning and data security.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100511T110537
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/13250
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--13250
SUMMARY:Web Services Provider Worst Practices
DESCRIPTION:Presented by Adam Trachtenberg (LinkedIn). If we learn best 
 from failure, then this talk is your opportunity to get a PhD in what no
 t to do in a Developer Program. Though real world examples, hear the mis
 takes others have made and how they diagnosed and repaired them. API pro
 viders, share your stories and learn what you're doing wrong -- and how 
 to fix it. API consumers, see where you're being mistreated and fight ba
 ck!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100515T181806
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14728
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--14728
SUMMARY:A Guide to NoSQL for the SQL Minded
DESCRIPTION:Presented by Brian Aker (Data Differential). The evolution o
 f website design has lead back to the fundamental question asked by deve
 lopers when building websites, "Is SQL really worth it?". This talk will
  go through the pro's and con's of how to choose a data store and give a
  survey of what is out there in both the SQL and NoSQL world. NoSQL is n
 ot about building a better hammer, it is about choosing the right tool f
 or the right job.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T160000
DTSTART;TZID=US/Pacific:20100506T151000
DTSTAMP:20100514T133411
LOCATION:2006
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12021
UID:http://www.web2expo.com/sf--s2010-05-06-15:10--12021
SUMMARY:Harnessing the Power of HTML5 Web Sockets to Create Scalable Rea
 l-time Applications
DESCRIPTION:Presented by Peter Lubbers (Kaazing ), Brian Albers (Kaazing
  ). In this session, Brian Albers and Peter Lubbers— co-authors of Pro H
 TML5 Programming (Apress, 2010)—will demonstrate the powerful simplicity
  of HTML5 Web Sockets, using real-world examples.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100517T023903
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12031
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--12031
SUMMARY:Crucial Mobile Analytics for Marketers
DESCRIPTION:Presented by Matthew Langie (Omniture, An Adobe Company). As
  mobile explodes across the tech sector, it's crucial that marketers und
 erstand the behavior of mobile users to appropriately position messaging
  and target campaigns. Businesses can significantly increase the ROI of 
 their mobile initiatives through such optimization and targeting efforts
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100509T150855
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11741
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--11741
SUMMARY:Web Analytics – Tracking People and Not Just Numbers
DESCRIPTION:Presented by Neil Patel (KISSmetrics). Because the web is ch
 anging companies can no longer just track things like pageviews and conv
 ersions. You have to start tracking the people that visit your website s
 o you can get a better understanding of their motives and behaviors. Wit
 hout tracking the individual user you will never get to understand what 
 truly causes them to convert.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100507T174814
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14116
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--14116
SUMMARY:Individual Shmindividual: Granular Metrics Are So 1999 (Or Are T
 hey?)
DESCRIPTION:Presented by Sean Power (Watching Websites), Marcel LeBrun (
 Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharme
 sh Shah (HubSpot). There's an increasing amount of debate in the industr
 y over the merits of capturing granular data over aggregate trends. On o
 ne hand, granular data gives you the power to understand a single user's
  actions and intent. On the other hand, metrics revolving around individ
 uals give you indicators, not predictors. Is the notion of "follower cou
 nt" today's equivalent of yesterday's "website hit"?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100510T150403
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11554
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--11554
SUMMARY:A Dashboard for Freemium Providers: What to Measure—and How
DESCRIPTION:Presented by Ranjith Kumaran (YouSendIt, Inc.). Freemium has
  become one of the hottest business models among start-ups, and its prov
 iders are searching for the best way to measure and optimize business pe
 rformance. As founder of YouSendIt, a pioneer in Freemium offerings, Ran
 jith Kumaran will describe tools to measure Freemium performance using a
  dashboard to measure key metrics.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100510T215045
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11444
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--11444
SUMMARY:Social Media: A Cautionary Tale
DESCRIPTION:Presented by Mike Gotta (Burton Group), Alice Wang (Burton G
 roup). As social media solutions become more complex, IT organizations a
 re becoming more involved to work with business strategists on ways to m
 itigate risks. Security, compliance, confidentiality, data loss preventi
 on, brand reputation, and human resource concerns (i.e., ethics/conduct)
  are issues that organizations cannot ignore.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100510T033538
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14295
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--14295
SUMMARY:Build Your Own Contributors (One Part at a Time)
DESCRIPTION:Presented by Denise Paolucci (Dreamwidth Studios), Mark Smit
 h (Dreamwidth Studios). With an increasing number of Open Source project
 s demanding attention, it can be hard to attract qualified contributors.
  Learn how to convert your community of users into a community of develo
 pers, through training, mentoring, and community management, from a proj
 ect that's been hacking its hackers since day one.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100508T125225
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11732
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--11732
SUMMARY:Picture the Impossible: How an Online Game Can Change Your Offli
 ne Community
DESCRIPTION:Presented by Elizabeth Lawley (Rochester Institute of Techno
 logy). Creating vibrant local communities online is a growing user expec
 tation yet remains a complex task. Liz Lawley, director of the Lab for S
 ocial Computing at the Rochester Institute of Technology, shares insight
  into the alternate reality game her team built with the local newspaper
  and how to create a compelling local experience for consumers that meld
 s online interaction with offline engagement.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100506T230837
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12053
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--12053
SUMMARY:Brand and Customer Communication
DESCRIPTION:Presented by Christy Canida (Instructables.com), Ilana Rabin
 owtiz (Lion Brand Yarn Company). Brands want to engage with their end us
 ers, but often see these communications as fraught with peril.  How can 
 brands have genuine, meaningful contact with their users?  How do they d
 ecide which online communities to target?  Can (or should) brands dictat
 e the terms of the conversation? How can brands present their message to
  stand out from a sea of user-generated content?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T160000
DTSTART;TZID=US/Pacific:20100506T151000
DTSTAMP:20100507T161930
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11757
UID:http://www.web2expo.com/sf--s2010-05-06-15:10--11757
SUMMARY:Creating a Culture of Sharing
DESCRIPTION:Presented by Josh Crandall (Netpop Research, LLC), Jack Herr
 ick (wikiHow), Mike Linksvayer (Creative Commons), Emily Richards (Artis
 Tech Media). For a group of strangers to share their works online, an en
 vironment of trust, openness and respect is required. “Creating a Cultur
 e of Sharing” examines the benefits and barriers to sharing online and w
 hether creators and users of content agree (or disagree) on how content 
 can be used. We will then focus on issues of attribution, copyright, and
  “copyleft” for a world online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100510T213638
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12018
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--12018
SUMMARY:Tapping the Value in Enterprise Communities
DESCRIPTION:Presented by Natalie Petouhoff (Ex Forrester Research), John
  Belanger (Yahoo! Inc.), Jaeme Laczkowski (LeapFrog Enterprises, Inc.), 
 Keith Redfield (Juniper Networks), Lois Townsend (Hewlett Packard Consum
 er Support). This panel will define what Web 2.0 and enterprise social c
 ommunities look like today, discuss the basis for deriving business valu
 e from them, and also talk about how these communities are the future of
  customer support. The panel will also explore how Web 2.0 communities a
 nd Social CRM will not only improve services, but also deliver innovatio
 n and brand promotion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100514T024453
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11626
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--11626
SUMMARY:Top 5 Website Design Elements Your Visitors Hate (And How To Get
  Rid Of Them)
DESCRIPTION:Presented by Ayat Shukairy (Invesp). Sure, you know how to c
 reate standard reports, but what can you do if you really dig into the a
 nalytics? In our session, we’ll show you how to easily create in-depth a
 nalytics reports using a variety of sources. Our top 10 customized analy
 tics reports include a motive analysis, click through rate analysis, mem
 ber vs. non-member analysis, and much more!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100508T172112
LOCATION:2009
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15308
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--15308
SUMMARY:Today's Hottest Revenue Model: How to Monetize Your Content Thro
 ugh Virtual Currency
DESCRIPTION:Presented by Rebecca Weeks Watson (gWallet, Inc.). Online ga
 ming, social media and ecommerce companies are generating substantial re
 venues through micro-transactions for virtual currency. Research analyst
 s predict this booming model will eventually outgrow traditional adverti
 sing and freemium models.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T120000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100507T203030
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12032
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--12032
SUMMARY:Persuasive Technology for Web and Mobile Developers
DESCRIPTION:Presented by Kendra Markle (AlterActions.org, Stanford Preve
 ntion Research Center). This workshop teaches the principles of persuasi
 ve technology, the art and science of motivating and influencing users. 
 We’ll cover recent brain science research and persuasive technology tech
 niques (tailoring, surveillance, conditioning and more). We’ll break dow
 n examples, complete many small exercises and provide a design process a
 nd set of tools you can use to make your work more persuasive.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T160000
DTSTART;TZID=US/Pacific:20100503T130000
DTSTAMP:20100514T204446
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11899
UID:http://www.web2expo.com/sf--s2010-05-03-13:00--11899
SUMMARY:Designing Social Interfaces
DESCRIPTION:Presented by Erin Malone (Tangible UX), Christian Crumlish (
 AOL). Designing for social interaction is hard. People are unpredictable
 , consistency is a mixed blessing, and co-creation with your users requi
 res a dizzying flirtation with loss of control. We will present the dos 
 and don’ts of social web design using a sampling of interaction patterns
 , design principles and best practices to help you improve the design of
  your digital social environments.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100519T081111
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14438
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--14438
SUMMARY:A Beautiful Mind: Anatomy and Architecture of the iPhone App
DESCRIPTION:Presented by Bess Ho (Archimedes Ventures). The iPhone has c
 aptured the hearts & minds of mobile OS designers. Bess Ho leads you thr
 ough a fast-paced session designed to review the art & science of the iP
 hone App and how similar techniques can be used for Android, Palm and ot
 her OSes. Learn the underlying foundation of Objective-C & Model-View-Co
 ntroller (MVC).
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100517T023907
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14416
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--14416
SUMMARY:Get Me a Mobile Strategy or You're Fired!*
DESCRIPTION:Presented by Jason Grigsby (Cloud Four). Learn the *DOs* and
  *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the ho
 ttest technology sector. The iPhone has reached 3 billion downloads. And
 roid devices are now available on every major carrier in the United Stat
 es. And the mobile web once again doubled last year. People and business
 es are waking up to the reality that *mobile is the next big thing*.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100514T130500
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14320
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--14320
SUMMARY:iPad: Mobile Computing Redefined
DESCRIPTION:Presented by Raven Zachary (Small Society). Apple is positio
 ning the iPad as a new category of mobile device between a smartphone an
 d a laptop, and better at a set of key tasks than either of them. It is 
 a device more intimate than a laptop and more expansive than a smartphon
 e. iPad is Apple's answer to the rapidly growing Netbook segment, but mo
 re than that.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100510T155342
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11960
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--11960
SUMMARY:Challenge, Drama & Social Engagement: Designing Mobile Augmented
  Reality Experiences
DESCRIPTION:Presented by Gene Becker (Layar). Mobile augmented reality a
 dds digital overlays and interactivity to the physical world using the s
 ensors and display of your smartphone. Design of mobile AR experiences i
 s complex and takes us well beyond the browser-based web. This session w
 ill give you a mix of practical knowledge and new ideas for creating AR 
 experiences, drawing from web design, 3D graphics, games, architecture a
 nd stagecraft.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100510T152104
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14400
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--14400
SUMMARY:The Mobile Stack's Cloud Layer
DESCRIPTION:Presented by Jason Grigsby (Cloud Four), Matt Galligan (Simp
 leGeo), Scott Kveton (Urban Airship, Inc.), Henri Moissinac (Facebook). 
 Few mobile apps are useful without the web. There's a new layer in the c
 loud aimed specifically at mobile developers. Sometimes built on top of 
 AWS these web services are designed specifically to make an mobile app s
 cale.  These companies handle the new CRUD of dealing with location data
 , notifications, user connections and let mobile devs focus on the clien
 t.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100507T204226
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14393
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--14393
SUMMARY:The Hidden Lessons of Cloud Computing
DESCRIPTION:Presented by Christopher Brown (Opscode). While everyone has
  been loudly arguing the hype and kicking the tires, cloud computing has
  been quietly teaching us some valuable lessons. Which vendors or APIs s
 ucceed in the marketplace will be less interesting than the improved inf
 rastructure, application architecture and even corporate IT deployments 
 made possible by what we've learned.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100511T110510
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11742
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--11742
SUMMARY:Latency Trumps All
DESCRIPTION:Presented by Chris Saari (Yahoo!). Addressing latency is wha
 t drives much of the real time web revolution as we know it today. From 
 Twitter’s up to the moment updates, to Google serving a search result in
  the blink of an eye dealing with latency is the key to keeping the web,
  and your own computer, running quickly. Learn how to conquer latency fo
 r building fantastic products by looking at examples from around the ind
 ustry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T115000
DTSTART;TZID=US/Pacific:20100506T110000
DTSTAMP:20100513T074122
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12066
UID:http://www.web2expo.com/sf--s2010-05-06-11:00--12066
SUMMARY:Monetizing the Refresh – Advertising and the Realtime Web
DESCRIPTION:Presented by Brad Stone (New York Times), Anamitra Banerji (
 Twitter), Tobias Peggs (OneRiot), Eric Picard (Microsoft), Brian Pokorny
  (DailyBooth), Christina Wodtke (MySpace). Join panelists from Microsoft
 , MySpace, OneRiot, Twitter and an angel investor as they introduce new 
 monetization opportunities for the realtime web ecosystem, outline new a
 dvertising systems created to capitalize on today’s hyperfresh web, and 
 debate the best way to optimize this experience for both consumers and a
 dvertisers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T135000
DTSTART;TZID=US/Pacific:20100506T130000
DTSTAMP:20100510T152443
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12185
UID:http://www.web2expo.com/sf--s2010-05-06-13:00--12185
SUMMARY:Building Event Based Systems for the Real-Time Web
DESCRIPTION:Presented by Paul Dix (Flurry). Programming frameworks like 
 MapReduce and Hadoop are perfect for large scale batch processing, but f
 all short of meeting the needs of the real-time web. An event based syst
 em allows you to process data in real time as it comes in and changes. T
 ools like AMQP and Web Hooks give you the ability to build systems focus
 ed on real-time processing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T145500
DTSTART;TZID=US/Pacific:20100506T140500
DTSTAMP:20100507T182548
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11332
UID:http://www.web2expo.com/sf--s2010-05-06-14:05--11332
SUMMARY:Mobile Location Streams
DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Nicole De
 Meo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May 
 (Brightkite). iPhone and Android will change the social media landscape 
 by allowing location based social services.  We will discuss how locatio
 n can be used as a tool for social media products, how to monetize locat
 ion based apps, and what tools are available for building location into 
 your app or service.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T160000
DTSTART;TZID=US/Pacific:20100506T151000
DTSTAMP:20100507T193842
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11790
UID:http://www.web2expo.com/sf--s2010-05-06-15:10--11790
SUMMARY:How to Rise above the Noise in the Sea of Content
DESCRIPTION:Presented by Paul Yiu (Bing). When building solid customer r
 elationships and brand awareness through social media channels, it's dif
 ficult to rise above the overwhelming amount of data. Paul Yiu, group pr
 ogram manager behind Bing’s real-time and social efforts, will take you 
 deeper down the social media rabbit hole and arm you with actionable adv
 ice about how to maximize your content for the real-time spectrum.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100507T204407
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15241
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--15241
SUMMARY:What the Platform Needs Next: Cloud Users Speak Up
DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Adrian Cole (jclou
 ds), Jeremy Edberg (reddit.com), John Fan (Cardinal Blue Software), Eran
  Shir (Dapper). What's most important in clouds? What killer features ar
 e missing, and what should clouds offer next? This panel will bring toge
 ther heavyweight end users to look at the limitations of on-demand compu
 ting platforms today, and to suggest what needs to be built next in orde
 r for developers to truly embrace elastic computing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100511T172506
LOCATION:2010
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15297
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--15297
SUMMARY:A View From the Clouds
DESCRIPTION:Presented by Rajen Sheth (Google, Inc.). Google Enterprise i
 s at the forefront of the cloud computing momentum. In this session Goog
 le Senior Product Manager Rajen Sheth will talk about building Google Ap
 ps from the idea phase to today's suite used by millions worldwide. He'l
 l also touch on how cloud providers work with businesses, schools and or
 ganizations interested in cloud computing to address the issues they fac
 e.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T170000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100510T155726
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/13260
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--13260
SUMMARY:Lean Startup Intensive
DESCRIPTION:Presented by Eric Ries (Lessons Learned), Steve Blank (Stanf
 ord/Berkeley/Columbia), Matthew Brezina (Xobni), Jeff Clavier (Softtech 
 VC), Sean Ellis (12in6), Josh  Kopelman (First Round Capital), Dan Marte
 ll (Flowtown), Dave McClure (500 Hats), Ann Miura-Ko (FLOODGATE), Hiten 
 Shah (CrazyEgg / KISSmetrics). New product introductions are hard, scary
 , and often total failures--even if they're on time and on budget. This 
 event brings together the leading thinkers and practitioners of the Lean
  Startup movement, which lays out a new path for product development. Th
 e goal is to provide a complete introduction to the theory as well as a 
 grounding in advanced techniques that you can put to immediate use
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100507T203450
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14630
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--14630
SUMMARY:Web 2.0 at 60mph
DESCRIPTION:Presented by Mark  Halvorson (Atlassian). Most Web 2.0 compa
 nies take months of hard planning and work. But what does it look like w
 hen you have to develop 6 new technology startups in just 48 hours? And 
 what if those 48 hours were on-board a bus driving at 60mph from San Fra
 ncisco to Austin with 26 strangers? That's what happened to me and 25 ot
 her intrepid (foolish?) San Francisco-based technologists as we made our
  way to SXSW 2010.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100510T223425
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14721
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--14721
SUMMARY:Web Design Redefined, with Web Fonts - Sponsored Session
DESCRIPTION:Presented by Allan Haley (Monotype Imaging). Typography has 
 often been a thorn in the side of Web designers who have traditionally b
 een confined to a limited number of system fonts or forced to embed type
  within graphics. New technologies promise to bring Web designers the sa
 me level of typographic choice and freedom that print designers enjoy. D
 iscover more about the emerging world of Web typography how it will impa
 ct you.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100510T185059
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14726
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--14726
SUMMARY:Raising the Bar with Cross-Device Experiences
DESCRIPTION:Presented by Paul Trani (Adobe Systems Incorporated). The ba
 r is being raised on many fronts. Consumers expect content to "be there"
  on their device and they expect a consistent user experience within con
 text of the medium. Designers and developers want to be able to meet the
 se needs without recreating content per device. In this session you will
  see Adobe Creative Suite 5 create experiences for the web, desktop and 
 mobile devices!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100729T194953
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14727
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--14727
SUMMARY:How to Make Cloud Computing into Smart Computing - Sponsored Ses
 sion
DESCRIPTION:Presented by Jason Hoffman (Joyent, Inc.). Many businesses a
 re challenged when trying to make the reality of cloud computing meet th
 e promise of cloud computing. They hope to eliminate the hassle of manag
 ing infrastructure, gets rid of up-front capital costs, and make it poss
 ible to scale applications worry free-- but they hit roadblocks not the 
 way.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100506T215540
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14766
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--14766
SUMMARY:Riding RIA to Success: The eBay Simple Lister
DESCRIPTION:Presented by Dave Wolf (Cynergy). The session will provide a
 n overview Microsoft Silverlight technology and how it enabled eBay in b
 uilding a listing application for Casual sellers on top of eBay APIs. Th
 e session will talk to Silverlight features that allow developers and de
 signers to build rich cross-browser and cross-platform applications usin
 g the same tools and technologies that are familiar to .NET developers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100506T221501
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14765
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--14765
SUMMARY:Cars on the Ground, Customers in the Cloud – Scaling a Website W
 hile Enhancing Innovation
DESCRIPTION:Presented by Kevin Boyle (Microsoft), David Chou (Microsoft)
 , Andy Lapin (Kelley Blue Book). Since 1926, Kelley Blue Book has been a
  trusted source of automobile information in the US. They successfully t
 ransformed the book publishing origins into a website that serves 14M vi
 sitors per month today. In keeping with the times, KBB leveraged cloud c
 omputing to scale its infrastructure, but also discovered significant co
 st savings, and more focused efforts towards business innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100505T003217
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14793
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--14793
SUMMARY:Germany: Driving the Digital Future
DESCRIPTION:Presented by Angelika Geiger (Germany Trade and Invest GmbH)
 . Germany’s well-diversified economy has allowed it to weather the econo
 mic crisis of the past year much better than many of its European neighb
 ors. This session takes a closer look at Germany’s ICT industry and expl
 ores its various segments to showcase the latest technologies being deve
 loped there.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T154000
DTSTAMP:20100507T182517
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14811
UID:http://www.web2expo.com/sf--s2010-05-05-15:40--14811
SUMMARY:FUSE Labs: Remixing Social Search
DESCRIPTION:Presented by Matt MacLaurin (Microsoft FUSE Labs). Social Se
 arch is getting some buzz , but it’s hard to pin down exactly what we me
 an when we say social search. Is it searching my social network? Using m
 y social network to search the web? Searching for new friends? Social se
 arch is clearly going to be a big deal, but where we’re going to be in 3
  years with social search is very hard to define.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100510T063850
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15263
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--15263
SUMMARY:The ABCs of APIs: Why Not Having an API in 2010 is Like Not Havi
 ng a Website in 2001. Real World Case Studies of API Success
DESCRIPTION:Presented by Oren Michels (Mashery). Coming soon!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T160000
DTSTART;TZID=US/Pacific:20100506T150000
DTSTAMP:20100511T203806
LOCATION:2014
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15360
UID:http://www.web2expo.com/sf--s2010-05-06-15:00--15360
SUMMARY:Engage: with Brian Solis. Book Reading & Discussion
DESCRIPTION:Join Brian Solis and his Special Guests in room 2014 on Thur
 sday, May 6th at 3pm to discuss lessons and observations from his new bo
 ok "Engage: The Complete Guide for Brands and Businesses to Build, Culti
 vate, and Measure Success in the New Web"
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T170000
DTSTART;TZID=US/Pacific:20100503T090000
DTSTAMP:20100513T163435
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/13261
UID:http://www.web2expo.com/sf--s2010-05-03-09:00--13261
SUMMARY:Applied Communilytics Intensive
DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Sean Power (Watchi
 ng Websites), Eric Feinberg (ForeSee Results), Ryan Holmes (HootSuite), 
 Erin Hunter (comScore, Inc.), Ryan Kuder (Biz360), Matthew Langie (Omnit
 ure, An Adobe Company), John Lovett (Web Analytics Demystified), Dave Mc
 Clure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Christopher Slowe
  (reddit.com), Kevin Weil (Twitter, Inc.). This workshop sets the record
  straight on what works and what doesn’t in community measurement. Effec
 tive social media comes from having the guts to try unique, memorable ca
 mpaigns, the discipline to measure their successes and failures, and the
  wisdom to learn from the results. That’s what applied community analyti
 cs is about, and it’s what you’ll learn in this workshop.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T120000
DTSTART;TZID=US/Pacific:20100504T111000
DTSTAMP:20100513T204646
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14079
UID:http://www.web2expo.com/sf--s2010-05-04-11:10--14079
SUMMARY:My Name Is URL - Namespaces & Revenue Models
DESCRIPTION:Presented by Ken Schafer (Tucows). What role should web addr
 esses play now that the web is about contribution as much as consumption
 ? When creating a web app, should we think of the naming conventions we 
 adopt as technical details, marketing opportunities, or that ever-elusiv
 e Web 2.0 revenue model?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T142000
DTSTART;TZID=US/Pacific:20100504T133000
DTSTAMP:20100510T033317
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/11331
UID:http://www.web2expo.com/sf--s2010-05-04-13:30--11331
SUMMARY:Best Practices in Smartphone Business Apps
DESCRIPTION:Presented by Adam Blum (Rhomobile). Driven by the phenomenal
  success of the iPhone and the App Store, smartphone app usage is finall
 y taking off in the enterprise. Many developers are still uncertain abou
 t how to create a great user experience for information-intensive busine
 ss apps on smartphones.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T152500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100323T190620
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14511
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--14511
SUMMARY:It's All about the "i" --  A Decade of iStockphoto Community and
  Business Learnings from File Ingestion to Image Search - Sponsored Sess
 ion
DESCRIPTION:Presented by Aaron Springer (iStockphoto), Kelly Thompson (i
 Stockphoto). iStockphoto changed the image industry forever by democrati
 zing access to great imagery for everyone at affordable prices in 2000, 
 creating the microstock industry and connecting community artists direct
 ly with buyers online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T143500
DTSTAMP:20100508T125044
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14699
UID:http://www.web2expo.com/sf--s2010-05-04-14:35--14699
SUMMARY:A New Era of the Internet is .COming! Finally, a Second Chance t
 o Get the Domain Name You Always Wanted - Sponsored Session
DESCRIPTION:Presented by Lori Anne Wardi (.CO). This summer, 25 years af
 ter the introduction of .com, a new era of the Internet will be born - a
 n era where the name of your website, business or brand will be based on
  what you really want - not just what's left over.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T105500
DTSTART;TZID=US/Pacific:20100504T100500
DTSTAMP:20100510T033233
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14722
UID:http://www.web2expo.com/sf--s2010-05-04-10:05--14722
SUMMARY:Transforming Software Development through Web 2.0 Collaboration
DESCRIPTION:Presented by Matt Holitza (IBM Rational), Brian Bryson (IBM 
 Rational). The billion user internet is transforming business models fro
 m “cathedral and bazaar” supply chains to “long tail” business models. H
 ow can we apply the lessons of Web 2.0 transformation to the software de
 velopment domain? In this presentation, we explore highly collaborative 
 approaches to software delivery powered by the Rational Jazz solution fo
 r collaborative ALM.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T115000
DTSTART;TZID=US/Pacific:20100505T110000
DTSTAMP:20100510T184538
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14705
UID:http://www.web2expo.com/sf--s2010-05-05-11:00--14705
SUMMARY:Navigating The Risks and Reaping the Rewards of Social Media
DESCRIPTION:Presented by Conleth O'Connell (Open Text). The rules of eng
 agement have changed and organizations today are looking at Social Media
  to help drive business results. When executed properly, Social applicat
 ions can transform an organization. However, achieving success in this n
 ew world is not without some level of risk.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T095000
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100513T125745
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15273
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--15273
SUMMARY:The Developer's Highway to Make Money Out of Application Stores
DESCRIPTION:Presented by Elena Fersman (Ericsson). What do mobile develo
 pers want? Some maybe want to learn about new cutting-edge technologies 
 and influence the development of new APIs. Some just want to make money 
 from existing commercially available APIs. But not everyone wants to be 
 tied up to only one application store - why not target several at one sh
 ot?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T142000
DTSTART;TZID=US/Pacific:20100505T133000
DTSTAMP:20100509T035137
LOCATION:2016
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15339
UID:http://www.web2expo.com/sf--s2010-05-05-13:30--15339
SUMMARY:Leveraging the Cloud for Web 2.0 Applications
DESCRIPTION:Presented by Wade Minter (TeamSnap). In this session, Wade M
 inter, cloud integration consultant for Rackspace Hosting, the leading d
 river of open cloud development, will discuss the history of the cloud a
 nd Web 2.0 applications while also speaking to how best to integrate the
  cloud into one’s application architecture through open APIs to enable d
 ynamic, social and interactive features required in Web 2.0 applications
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T153500
DTSTART;TZID=US/Pacific:20100505T143500
DTSTAMP:20100507T043909
LOCATION:3018
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15288
UID:http://www.web2expo.com/sf--s2010-05-05-14:35--15288
SUMMARY:Zoosk’s VC & Start-Up “Dating” Session
DESCRIPTION:At Web 2.0 Expo Zoosk is connecting great ideas to powerful 
 minds in the investment community. The VC and Start-Up “dating” service 
 allows hungry start-ups to pitch their idea in a one-on-one date format.
  No PowerPoint demos, just you, your pitch, your wits, and three minutes
  of a respected VC’s time.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T152500
DTSTART;TZID=US/Pacific:20100504T090000
DTSTAMP:20100506T212714
LOCATION:Web2Open
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14814
UID:http://www.web2expo.com/sf--s2010-05-04-09:00--14814
SUMMARY:Web2Open
DESCRIPTION:Web2Open is Web 2.0 Expo's "unconference"- a free, community
 -driven event happening at Moscone West, where you can connect with othe
 r participants to discuss Web 2.0 topics and questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T163000
DTSTART;TZID=US/Pacific:20100505T104500
DTSTAMP:20100506T213700
LOCATION:Web2Open
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14816
UID:http://www.web2expo.com/sf--s2010-05-05-10:45--14816
SUMMARY:Web2Open
DESCRIPTION:Web2Open is Web 2.0 Expo's "unconference"- a free, community
 -driven event happening at Moscone West, where you can connect with othe
 r participants to discuss Web 2.0 topics and questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T153000
DTSTART;TZID=US/Pacific:20100504T103000
DTSTAMP:20100319T172903
LOCATION:Expo Hall
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14584
UID:http://www.web2expo.com/sf--s2010-05-04-10:30--14584
SUMMARY:Expo Hall Open
DESCRIPTION:Come visit the Web 2.0 Expo San Francisco expo hall filled w
 ith exhibitors showcasing all things Web 2.0—tools, technologies, servic
 es, infrastructures, and more!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T180000
DTSTART;TZID=US/Pacific:20100505T103000
DTSTAMP:20100319T172924
LOCATION:Expo Hall
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14583
UID:http://www.web2expo.com/sf--s2010-05-05-10:30--14583
SUMMARY:Expo Hall Open
DESCRIPTION:Come visit the Web 2.0 Expo San Francisco expo hall filled w
 ith exhibitors showcasing all things Web 2.0—tools, technologies, servic
 es, infrastructures, and more!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T155000
DTSTART;TZID=US/Pacific:20100504T154500
DTSTAMP:20100517T023928
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14517
UID:http://www.web2expo.com/sf--s2010-05-04-15:45--14517
SUMMARY:Welcome
DESCRIPTION:Tuesday's opening remarks by the Web 2.0 Expo SF program cha
 irs Sarah Milstein and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T160000
DTSTART;TZID=US/Pacific:20100504T155000
DTSTAMP:20100517T023931
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/13316
UID:http://www.web2expo.com/sf--s2010-05-04-15:50--13316
SUMMARY:Becoming One with Internet Culture
DESCRIPTION:Presented by Ben Huh (I Can Has Cheezburger). The last centu
 ry created sitcoms and TV shows. This generation is searching for our ow
 n, and the Internet is ready to give it to them.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T162500
DTSTART;TZID=US/Pacific:20100504T161000
DTSTAMP:20100517T023946
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12859
UID:http://www.web2expo.com/sf--s2010-05-04-16:10--12859
SUMMARY:A Conversation with Paul Buchheit
DESCRIPTION:Presented by Paul Buchheit (Facebook). Paul Buchheit of Face
 book in conversation with Web 2.0 Expo SF program chair, Sarah Milstein.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T164500
DTSTART;TZID=US/Pacific:20100504T162500
DTSTAMP:20100517T023949
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14397
UID:http://www.web2expo.com/sf--s2010-05-04-16:25--14397
SUMMARY:Ideas Worth Spreading: TED's Transition from Conference to Platf
 orm
DESCRIPTION:Presented by June Cohen (TED Conferences). In 2006-- after 2
 2 years as an exclusive, expensive event --TED began releasing talks fro
 m the conference online, for free. Rather than sinking TED's business mo
 del, this strategy of radical openness grew its audience from 1000 atten
 dees to 150 million users worldwide, evolving the organization from an e
 vent to a global platform for spreading ideas.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T170000
DTSTART;TZID=US/Pacific:20100504T164500
DTSTAMP:20100517T023957
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/13317
UID:http://www.web2expo.com/sf--s2010-05-04-16:45--13317
SUMMARY:The Lean Startup: Innovation Through Experimentation. Not Just f
 or Startups Anymore.
DESCRIPTION:Presented by Eric Ries (Lessons Learned). Keynote by Eric Ri
 es, of The Lean Startup.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T171500
DTSTART;TZID=US/Pacific:20100504T170000
DTSTAMP:20100517T023959
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14153
UID:http://www.web2expo.com/sf--s2010-05-04-17:00--14153
SUMMARY:Breaking Barriers with Sound
DESCRIPTION:Presented by Ge Wang (Stanford University, Smule). Keynote b
 y Ge Wang, Assistant Professor, Stanford University and Co-founder, CTO,
  Chief Creative Officer, Smule.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T090500
DTSTART;TZID=US/Pacific:20100505T090000
DTSTAMP:20100511T111743
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14518
UID:http://www.web2expo.com/sf--s2010-05-05-09:00--14518
SUMMARY:Welcome
DESCRIPTION:Wednesday's opening remarks by the Web 2.0 Expo SF program c
 hairs Sarah Milstein and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T093000
DTSTART;TZID=US/Pacific:20100505T092000
DTSTAMP:20100511T164541
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12871
UID:http://www.web2expo.com/sf--s2010-05-05-09:20--12871
SUMMARY:The Facebook Era
DESCRIPTION:Presented by Clara Shih (Hearsay Labs). Keynote by Clara Shi
 h, The Facebook Era.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T094500
DTSTART;TZID=US/Pacific:20100505T093000
DTSTAMP:20100511T164548
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14081
UID:http://www.web2expo.com/sf--s2010-05-05-09:30--14081
SUMMARY:A Conversation with Kevin Lynch
DESCRIPTION:Presented by Kevin Lynch (Adobe). Kevin Lynch of Adobe Syste
 ms Inc. in conversation with Web 2.0 Expo SF program chair, Brady Forres
 t.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T103000
DTSTART;TZID=US/Pacific:20100505T101500
DTSTAMP:20100511T164559
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14099
UID:http://www.web2expo.com/sf--s2010-05-05-10:15--14099
SUMMARY:The Search Platform: Friend Or Vampire?
DESCRIPTION:Presented by Danny Sullivan (Search Engine Land). Are search
  engines content "vampires" that should be feared, sucking content owner
 s dry and providing little value in return? Or do they operate well with
 in "fair use" and provide far more reward to content owners than traditi
 onal media outlets do?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T090500
DTSTART;TZID=US/Pacific:20100506T090000
DTSTAMP:20100517T024051
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14520
UID:http://www.web2expo.com/sf--s2010-05-06-09:00--14520
SUMMARY:Welcome
DESCRIPTION:Thursday's opening remarks by the Web 2.0 Expo SF program ch
 airs Sarah Milstein and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T095000
DTSTART;TZID=US/Pacific:20100506T093500
DTSTAMP:20100517T024054
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14399
UID:http://www.web2expo.com/sf--s2010-05-06-09:35--14399
SUMMARY:A Data-driven Look at the Real-time Web Ecosystem
DESCRIPTION:Presented by Hilary Mason (bitly). A vibrant ecosystem has g
 rown up around streaming content. What does this content look like? Do p
 eople consume it differently? How does it spread? How is it being exploi
 ted? We've taken a deep look at the mechanisms of content sharing throug
 h the facets of social streams and the ways that content and behavior ar
 e evolving in this new environment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T103000
DTSTART;TZID=US/Pacific:20100506T101000
DTSTAMP:20100517T024102
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/12875
UID:http://www.web2expo.com/sf--s2010-05-06-10:10--12875
SUMMARY:Days of Future Past
DESCRIPTION:Presented by Steve Blank (Stanford/Berkeley/Columbia). Keyno
 te by Steve Blank, author of "Four Steps to the Epiphany."
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T141500
DTSTART;TZID=US/Pacific:20100505T131500
DTSTAMP:20100609T145051
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14585
UID:http://www.web2expo.com/sf--s2010-05-05-13:15--14585
SUMMARY:Launch Pad (sponsored by Elance and Zoosk)
DESCRIPTION:Presented by Marshall Kirkpatrick (ReadWriteWeb), Ellen Pack
  (Elance, Inc. ), Brian Singerman (Founders Fund), Lev Mazin (AskYourTar
 getMarket.com), Mike Courtney (AskYourTargetMarket.com), Jeff Boudier (S
 tupeflix), Nicolas Steegmann (Stupeflix), Francois Lagunas (Stupeflix), 
 Patrice Lamothe (pearltrees), Francois Rocaboy (pearltrees), Edward Bala
 ssanian  (Strings.com), Adam Blum (Rhomobile), Lars Burgess (Rhomobile),
  Ahmed Siddiqui (Go Go Mongo!), Baoshi Yan (Engleasy). American Idol but
  for startups? Yes, that's right. With a panel of industry experts provi
 ding real-time feedback and a People’s Choice Winner, you can't miss Lau
 nch Pad, Web 2.0 Expo's live demo program.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T100500
DTSTART;TZID=US/Pacific:20100505T094500
DTSTAMP:20100511T164552
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14638
UID:http://www.web2expo.com/sf--s2010-05-05-09:45--14638
SUMMARY:Disruptors: eCommerce
DESCRIPTION:Presented by Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x
 200 | Jen Bekman Projects, Inc.), Rebecca Thorman (Alice.com). eCommerce
  is a term you heard bandied around in 1997 to describe a then-hot segme
 nt of the web. Today, well over a decade later, you might assume that eC
 ommerce is stable--even boring. Think again. A new crop of start-ups is 
 reexamining what the web can do for commerce, invigorating the sector wi
 th smart analyses and compelling business models.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T161000
DTSTART;TZID=US/Pacific:20100504T160000
DTSTAMP:20100517T023938
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14664
UID:http://www.web2expo.com/sf--s2010-05-04-16:00--14664
SUMMARY:Making Social  More Fun + More People + More Engaged
DESCRIPTION:Presented by Lili Cheng (Microsoft). Keynote by Lili Cheng, 
 Microsoft.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T100000
DTSTART;TZID=US/Pacific:20100506T095000
DTSTAMP:20100526T010213
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14701
UID:http://www.web2expo.com/sf--s2010-05-06-09:50--14701
SUMMARY:Triage and Capture: Rethinking Mobile Email
DESCRIPTION:Presented by Jeff  Pierce (IBM Research - Almaden ). Keynote
  by Jeff Pierce, IBM Research - Almaden.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T091500
DTSTART;TZID=US/Pacific:20100505T090500
DTSTAMP:20100511T164536
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14798
UID:http://www.web2expo.com/sf--s2010-05-05-09:05--14798
SUMMARY:Parrot AR.Drone: Where Web, Mobile, Gaming and Reality Converge
DESCRIPTION:Presented by Christian Coly (Parrot). The days of multiple g
 adgets, devices and laptops are numbered. Today’s consumers are looking 
 for technology that works across any platform and can control multiple d
 evices. Parrot North America executive, Christian Coly will address how 
 video gaming convergence will get American families off of the couch and
  even outside to reinvigorate play.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T092500
DTSTART;TZID=US/Pacific:20100506T090500
DTSTAMP:20100513T074030
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14842
UID:http://www.web2expo.com/sf--s2010-05-06-09:05--14842
SUMMARY:State of the Internet Operating System
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). Keynote by
  Tim O'Reilly, founder and CEO, O'Reilly Media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T093500
DTSTART;TZID=US/Pacific:20100506T092500
DTSTAMP:20100513T074038
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14858
UID:http://www.web2expo.com/sf--s2010-05-06-09:25--14858
SUMMARY:A Web Nerd's Approach to Building a Massively-Multiplayer Game
DESCRIPTION:Presented by Stewart Butterfield (Tiny Speck, Inc.), Cal Hen
 derson (Flickr). When you get used to deploying code to production serve
 rs whenever the fancy strikes, it's hard to go back. And those nine-, si
 x- or even three-month release cycles typical for MMOs start to look a l
 ittle like giant bank or government IT projects.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T092000
DTSTART;TZID=US/Pacific:20100505T091500
DTSTAMP:20100511T111815
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15344
UID:http://www.web2expo.com/sf--s2010-05-05-09:15--15344
SUMMARY:You May Already Be A Winner
DESCRIPTION:Presented by Erin McKean (Wordnik). Keynote by Erin McKean, 
 Wordnik.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T101500
DTSTART;TZID=US/Pacific:20100505T100500
DTSTAMP:20100511T164557
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15355
UID:http://www.web2expo.com/sf--s2010-05-05-10:05--15355
SUMMARY:Work Wants to be Social: 5 Things we have Learnt from SlideShare
DESCRIPTION:Presented by Rashmi Sinha (SlideShare, Inc.). Keynote by Ras
 hmi Sinha, Slideshare, Inc.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100506T101000
DTSTART;TZID=US/Pacific:20100506T100000
DTSTAMP:20100513T074055
LOCATION:Keynote Room - 3rd Level
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15348
UID:http://www.web2expo.com/sf--s2010-05-06-10:00--15348
SUMMARY:HTML5 and The Future of Publishing
DESCRIPTION:Presented by Jared Friedman (Scribd). Keynote by Jared Fried
 man, Scribd.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T180000
DTSTART;TZID=US/Pacific:20100505T163000
DTSTAMP:20100517T024043
LOCATION:Expo Floor
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14579
UID:http://www.web2expo.com/sf--s2010-05-05-16:30--14579
SUMMARY:Booth Crawl
DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks w
 hile you check out all the cool stuff on the expo show floor. This event
  is open to all attendees.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100503T213000
DTSTART;TZID=US/Pacific:20100503T193000
DTSTAMP:20100517T023853
LOCATION:Mezzanine (444 Jessie Street @ Mint)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14577
UID:http://www.web2expo.com/sf--s2010-05-03-19:30--14577
SUMMARY:Ignite Web 2.0 Expo SF (sponsored by .CO)
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Around the world geeks have been putting together Ignite nights to show
  their answers. Join us for another Ignite San Francisco, the official k
 ick-off event for Web 2.0 Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T190000
DTSTART;TZID=US/Pacific:20100504T173000
DTSTAMP:20100517T024005
LOCATION:Marriott Marquis View Lounge (55 Fourth Street)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14801
UID:http://www.web2expo.com/sf--s2010-05-04-17:30--14801
SUMMARY:The Web with a View Tweet Up (hosted by Opera)
DESCRIPTION:If building the Web of tomorrow is your passion, this tweet-
 up is for you. Opera Software warmly welcomes you 39 stories above the t
 he streets of San Francisco to talk all things Web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T200000
DTSTART;TZID=US/Pacific:20100505T183000
DTSTAMP:20100506T213854
LOCATION:Marriott Marquis View Lounge (55 Fourth Street)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14802
UID:http://www.web2expo.com/sf--s2010-05-05-18:30--14802
SUMMARY:Tweet Up (hosted by Enterprise Ireland)
DESCRIPTION:Join Enterprise Ireland in the View Lounge on the 39th floor
  of the Marriott Marquis for a Tweet Up.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T223000
DTSTART;TZID=US/Pacific:20100505T210000
DTSTAMP:20100506T213900
LOCATION:Marriott Marquis View Lounge (55 Fourth Street)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15281
UID:http://www.web2expo.com/sf--s2010-05-05-21:00--15281
SUMMARY:Tweet Up (hosted by Cisco)
DESCRIPTION:Hey, looking for something to do mid-Web 2.0 Expo???  Come T
 weet up with Cisco! Grab a beer and some good food and hang out with you
 r friends at the View Lounge in the SF Marriott Marquis on Wednesday nig
 ht. We’ll be showing some of our new application and Flip video demos. S
 ee you there!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T230000
DTSTART;TZID=US/Pacific:20100505T190000
DTSTAMP:20100507T204451
LOCATION:Marriott Marquis (55 Fourth Street )
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14581
UID:http://www.web2expo.com/sf--s2010-05-05-19:00--14581
SUMMARY:Birds of a Feather Sessions (BoFs)
DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos
 ure to those interested in the same projects and concepts. BoFs can be o
 rganized for individual projects or broader topics, but they are entirel
 y up to you. We post your topic online and onsite and provide the space 
 and time. You provide the engaging topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T230000
DTSTART;TZID=US/Pacific:20100504T190000
DTSTAMP:20100506T213655
LOCATION:Marriott Marquis (55 Fourth Street )
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14582
UID:http://www.web2expo.com/sf--s2010-05-04-19:00--14582
SUMMARY:Birds of a Feather Sessions (BoFs)
DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos
 ure to those interested in the same projects and concepts. BoFs can be o
 rganized for individual projects or broader topics, but they are entirel
 y up to you. We post your topic online and onsite and provide the space 
 and time. You provide the engaging topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T213000
DTSTART;TZID=US/Pacific:20100504T183000
DTSTAMP:20100505T172302
LOCATION: InterContinental Hotel (888 Howard St.)
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15353
UID:http://www.web2expo.com/sf--s2010-05-04-18:30--15353
SUMMARY:PARTY - Come Do It in Public!
DESCRIPTION:Come party with Tableau Public and ReadWriteWeb along with o
 ther Web 2.0 attendees on the terrace deck of the InterContinental hotel
 , across the street from the conference. There’ll be music, food, drinks
 , prizes, and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T200000
DTSTART;TZID=US/Pacific:20100505T190000
DTSTAMP:20100331T140652
LOCATION:Foothill A
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14194
UID:http://www.web2expo.com/sf--s2010-05-05-19:00--14194
SUMMARY:FREE Admission To a Topic About FREE With a FREE Exchange of Ide
 as
DESCRIPTION:In a world where the internet is driving all things digital 
 to free, why does it make sense to pay someone to increase the discovery
  of your application?  In the virtual landscape, what are the scarcities
  that are created by the over-abundance of free?  More importantly, what
  is the value of the scarcity? How can "free" be a successful part of yo
 ur business model?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T200000
DTSTART;TZID=US/Pacific:20100504T190000
DTSTAMP:20100508T062035
LOCATION:Foothill A
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14508
UID:http://www.web2expo.com/sf--s2010-05-04-19:00--14508
SUMMARY:What Can HTML5 Websockets Do For You?
DESCRIPTION:HTML 5 Websockets not only provides a full duplex communicat
 ion channel in your web browser but it saves you a lot: 1. less network 
 traffic for getting data in your web application 2. low latency 3. bette
 r scalability 4. brings live data in your application 5. saves operation
 s costs A real time chat application will be developed in the session to
  demonstrate these points.  Q&A
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T200000
DTSTART;TZID=US/Pacific:20100504T190000
DTSTAMP:20100504T011700
LOCATION:Foothill B
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14826
UID:http://www.web2expo.com/sf--s2010-05-04-19:00--14826
SUMMARY:What They Don't Teach You At Stanford Business School: Don't be 
 Asse9
DESCRIPTION:This session is all about business tips, strategies, techniq
 ues and ideas are not taught in b-school. Harvard Business School featur
 ed Larry Chiang on the cover of Harbus. Chiang speaks at Stanford, mento
 rs CS majors and even does sales training for the Stanford Daily. Expect
  to laugh and learn and get your entire ROI from Web 2.0 Expo expenses i
 n about 50 minutes.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T210000
DTSTART;TZID=US/Pacific:20100504T200000
DTSTAMP:20100504T211850
LOCATION:Foothill B
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/14827
UID:http://www.web2expo.com/sf--s2010-05-04-20:00--14827
SUMMARY:VC Secrets: Creative Founder Financing
DESCRIPTION:This panel will be moderated by Larry Chiang and he has a tr
 ack record of recruiting industry leading VCs. This session will be extr
 emely edgy, honest and transparent. Consider this your special invite in
 to a secret society of entrepreneurs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T200000
DTSTART;TZID=US/Pacific:20100505T190000
DTSTAMP:20100422T175031
LOCATION:Foothill B
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15298
UID:http://www.web2expo.com/sf--s2010-05-05-19:00--15298
SUMMARY:Personal Health Records: How Users Will Own (and Use) Their Medi
 cal History in the Future
DESCRIPTION:Individuals will increasingly own more and more of their per
 sonal health data in the future. What emerging tools and technologies wi
 ll use our most personal data? How does this newfound ownership affect h
 ow we take care of ourselves? Users will enjoy greater control and acces
 s, but ultimately, what does this all mean in relation to staying health
 ier?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100505T200000
DTSTART;TZID=US/Pacific:20100505T190000
DTSTAMP:20100504T193055
LOCATION:Foothill D
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15313
UID:http://www.web2expo.com/sf--s2010-05-05-19:00--15313
SUMMARY:Fashion Market
DESCRIPTION:Discuss ideas and business model around WEB 2.0 in the World
  Fashion Market and/or the World Fashion Industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T200000
DTSTART;TZID=US/Pacific:20100504T190000
DTSTAMP:20100427T185138
LOCATION:Foothill D
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15341
UID:http://www.web2expo.com/sf--s2010-05-04-19:00--15341
SUMMARY:Intellectual Property Strategy for Companies
DESCRIPTION:A discussion about patent strategies and issues for web 2.0 
 companies will be provided.  Questions and concerns will be addressed by
  a patent lawyer with over a decade's experience helping startups and la
 rge corporations.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100504T200000
DTSTART;TZID=US/Pacific:20100504T190000
DTSTAMP:20100430T132226
LOCATION:Foothill J
URL:http://www.web2expo.com/webexsf2010/public/schedule/detail/15343
UID:http://www.web2expo.com/sf--s2010-05-04-19:00--15343
SUMMARY:Can Social Media Help to Re-establish Trust in Business?
DESCRIPTION:Today we are less trusting of large organisations than we ha
 ve ever been. Many will advocate that social media can bring the transpa
 rency and openness back into the relationships between brands and consum
 ers. Can social media really bring organisations to account or are we ju
 st suckers for a charismatic CEO who is not afraid of putting himself on
  YouTube?
END:VEVENT
END:VCALENDAR