Web 2.0 Expo San Francisco 2010 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Laws of User Experience (UX): Making It, or Breaking It, with the “UX Factor" to your personal schedule
9:00am Workshop
Laws of User Experience (UX): Making It, or Breaking It, with the “UX Factor" Anthony Franco (EffectiveUI), Kelly Goto (gotomedia, LLC), Christopher Bevel (FedEx Services), Adam Burrell (Navy Federal Credit Union), Paul Levine (National Geographic), Drew Onufer (National Geographic)
Add The Right Way to Wireframe to your personal schedule
1:00pm Workshop
The Right Way to Wireframe Russ Unger (Happy Cog), Todd Zaki Warfel (Messagefirst), Fred Beecher (Evantage Consulting)
2005
Add Security Solutions for Web Applications to your personal schedule
1:00pm Workshop
Security Solutions for Web Applications Chris Palmer (iSEC Partners)
2002
Add Create a Successful Social Media Plan: The Seven-Step Program to your personal schedule
9:00am Workshop
Create a Successful Social Media Plan: The Seven-Step Program Aliza Sherman (Conversify)
Add SEO: From Soup to Nuts to your personal schedule
1:00pm Workshop
SEO: From Soup to Nuts Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO), Jessie Stricchiola (Alchemist Media, Inc.)
2006
Add Hands-on HTML 5  to your personal schedule
9:00am Workshop
Hands-on HTML 5 Dion Almaer (Set Direction), Ernest Delgado (Google, Inc.), Ben Galbraith (Walmart.com), Joshua Marinacci (Nokia)
Add Tools for Data Visualization to your personal schedule
1:00pm Workshop
Tools for Data Visualization Toby Segaran (Google), Jesper Andersen (Bloom Studios)
2014
Add Lean Startup Intensive to your personal schedule
9:00am Intensive
Lean Startup Intensive Eric Ries (Lessons Learned), Steve Blank (Stanford/Berkeley/Columbia), Matthew Brezina (Xobni), Jeff Clavier (Softtech VC), Sean Ellis (12in6), Josh Kopelman (First Round Capital), Dan Martell (Flowtown), Dave McClure (500 Hats), Ann Miura-Ko (FLOODGATE), Hiten Shah (CrazyEgg / KISSmetrics)
2016
Add Applied Communilytics Intensive to your personal schedule
9:00am Intensive
Applied Communilytics Intensive Alistair Croll (Solve For Interesting), Sean Power (Watching Websites), Eric Feinberg (ForeSee Results), Ryan Holmes (HootSuite), Erin Hunter (comScore, Inc.), Ryan Kuder (Biz360), Matthew Langie (Omniture, An Adobe Company), John Lovett (Web Analytics Demystified), Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Christopher Slowe (reddit.com), Kevin Weil (Twitter, Inc.)
2010
Add Persuasive Technology for Web and Mobile Developers to your personal schedule
9:00am Workshop
Persuasive Technology for Web and Mobile Developers Kendra Markle (Stanford Prevention Research Center)
Add Designing Social Interfaces to your personal schedule
1:00pm Workshop
Designing Social Interfaces Erin Malone (Tangible UX), Christian Crumlish (AOL)
Add Ignite Web 2.0 Expo SF (sponsored by .CO) to your personal schedule
7:30pm Plenary
Room: Mezzanine (444 Jessie Street @ Mint)
Ignite Web 2.0 Expo SF (sponsored by .CO)
5:00pm Break
Room: Dinner On Your Own
12:00pm Lunch
Room: 2nd Floor Lobby
9:00am-12:00pm (3h) Workshop
Laws of User Experience (UX): Making It, or Breaking It, with the “UX Factor"
Anthony Franco (EffectiveUI) et al
The importance of (UX) is at the forefront of technology trends and applications. Users not only expect it, they demand it. The “UX factor” can make (or break) any software’s viability and appeal — whether it’s for the Web, mobile or desktop. In this workshop, experts Kelly Goto and Anthony Franco team-up to present design, research and process strategies to help you put UX theory into practice.
1:00pm-4:00pm (3h) Workshop
The Right Way to Wireframe
Russ Unger (Happy Cog) et al
This workshop will be presented in two parts and will revolve around a single design problem. When the workshop begins, the leaders will present the design problem to the participants. In these groups, attendees will tackle the design problem through sketching and review sessions. At the end of the sketching activity, the teams will each choose their best sketch and will refine a final solution.
9:00am-12:00pm (3h) Workshop
Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies
Tamara Adlin (adlin, inc.) et al
Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there. Vanessa Fox is a search acquisition superstar, and Tamara Adlin is the shizzle when it comes to practical, business-driven persona methods and user experience strategies.
1:00pm-4:00pm (3h) Workshop
Security Solutions for Web Applications
Chris Palmer (iSEC Partners)
Experience shows that a wide range of application security problems are still vexing developers, businesses, and users. In this workshop I demonstrate techniques and provide freely-usable code for solving many of these problems.
9:00am-12:00pm (3h) Workshop
Create a Successful Social Media Plan: The Seven-Step Program
Aliza Sherman (Conversify)
Engaging in social media doesn't mean launching a Twitter account or Facebook Page--and then going crazy trying to keep it up. With a sound strategy and plan in place, you can effectively integrate social media tools and tactics into your workflow, saving time and money. Learn seven ways to properly plan for social media marketing in your organization.
1:00pm-4:00pm (3h) Workshop
SEO: From Soup to Nuts
Eric Enge (Stone Temple Consulting) et al
Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. We will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.
9:00am-12:00pm (3h) Workshop
Hands-on HTML 5
Dion Almaer (Set Direction) et al
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5. This workshop will go through the new capabilities in HTML5 and show you how to build amazing applications today.
1:00pm-4:00pm (3h) Workshop
Tools for Data Visualization
Toby Segaran (Google) et al
This workshop will cover free visualization tools such as R, processing, canvas, matplotlib, google widgets and many others to show you how to create great visualizations. It will also take you through the steps of getting and cleaning that data, and give you ideas of the best way to display all different kinds of information, be it numeric, geographic, temporal, topographic or networked.
9:00am-5:00pm (8h) Intensive
Lean Startup Intensive
Eric Ries (Lessons Learned) et al
New product introductions are hard, scary, and often total failures--even if they're on time and on budget. This event brings together the leading thinkers and practitioners of the Lean Startup movement, which lays out a new path for product development. The goal is to provide a complete introduction to the theory as well as a grounding in advanced techniques that you can put to immediate use
9:00am-5:00pm (8h) Intensive
Applied Communilytics Intensive
Alistair Croll (Solve For Interesting) et al
This workshop sets the record straight on what works and what doesn’t in community measurement. Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop.
9:00am-12:00pm (3h) Workshop
Persuasive Technology for Web and Mobile Developers
Kendra Markle (Stanford Prevention Research Center)
This workshop teaches the principles of persuasive technology, the art and science of motivating and influencing users. We’ll cover recent brain science research and persuasive technology techniques (tailoring, surveillance, conditioning and more). We’ll break down examples, complete many small exercises and provide a design process and set of tools you can use to make your work more persuasive.
1:00pm-4:00pm (3h) Workshop
Designing Social Interfaces
Erin Malone (Tangible UX) et al
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
7:30pm-9:30pm (2h) Special Programs & Events
Ignite Web 2.0 Expo SF (sponsored by .CO)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo.
5:00pm-7:30pm (2h 30m)
Break
12:00pm-1:00pm (1h)
Break: Lunch
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.