Join Brian Solis and his Special Guests in room 2014 on Thursday, May 6th at 3pm to discuss lessons and observations from his new book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. Join Brian and his special panel as they discuss and debate this new era of digital Darwinism.
Reception and Meet & Greet to follow at the Marriott Marquis View Lounge, 39th Floor
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