Is the product you’re building what customers really want? How do you know?
With limited development resources, heading in the wrong direction for too long can be costly. Lean product teams avoid that mistake, maximizing the customer value that they deliver by iterating through rapid cycles of customer feedback and product development.
Come learn best practices in Lean Product Management. This session will cover how to understand customer needs, product design, usability testing, how to parse user feedback, and using metrics to optimize your product.
Dan Olsen is CEO and Founder of YourVersion, a real-time discovery engine startup. Dan is a Web 2.0 entrepreneur and consultant with 19 years of high-tech experience. At Intuit, Dan led Quicken product management and launched an online brokerage. He also led product management at Friendster. Dan’s areas of expertise are product management/development, UI design, marketing, and measuring /optimizing key metrics.
Dan founded YourVersion in 2007 to build “Pandora for your real-time web content”: a real-time discovery engine that discovers the latest relevant web content tailored to your specific interests across news, blogs, Twitter, and videos. YourVersion also offers free apps for iPad, iPhone, and Android so you can stay on top of your interests on the go. YourVersion launched at the TechCrunch50 Conference where it won the People’s Choice Award.
Dan started Olsen Solutions LLC in 2005 and has consulted to many start-ups including Box.net, YouSendIt, MoodLogic, Epocrates, Xing, Angie’s List, and Attensa.
Dan has a BSEE from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford.
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