Get Me a Mobile Strategy or You're Fired!*

Learn the DOs and DON’Ts of a Successful Mobile Strategy.

Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year.

People and businesses are waking up to the reality that mobile is the next big thing.

With this realization comes another pressing question: What should our mobile strategy be?

Similar to the early days of the Internet, we’re seeing companies answer this fundamental question in many different ways.

Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.

Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.

• Title of session borrowed from John Battelle’s excellent blog post.