Social Gold: Game Design of Farmville
Amitt Mahajan will discuss how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille and Zynga’s other top games, are used to illustrate ways to capture large audiences and retain them.
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Amitt Mahajan
Zynga
Currently a lead developer at Zynga, Amitt Mahajan began his career in the games industry at Electronic Arts developing Sims 2 for the PS2, Xbox, and GameCube. After that, he joined Epic Games and received programmer credits on Gears of War and Unreal Tournament 3. Post-Epic he co-founded a social gaming startup called MyMiniLife where he lead development efforts. The MyMiniLife team and technology were acquired by Zynga in June 2009. Amitt joined Zynga with the acquisition and was a core developer and designer of FarmVille from conception to launch and beyond.
Rob Koziura
(415) 947-6111
rkoziura@techweb.com
Kaitlin Pike
(415) 947-6306
kpike@techweb.com
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