Laws of User Experience (UX): Making It, or Breaking It, with the “UX Factor"

Anthony Franco is the president of EffectiveUI, the leading provider of rich Internet, desktop and mobile applications for Fortune 1000 companies. He has an extensive background in providing award-winning RIAs and user experience consulting to enterprise companies. An industry veteran with more than 10 years of experience, Anthony began developing RIAs for Warner Brothers in 1998. He has also authored several industry white papers and articles, including an Adobe Flex business guide published by O’Reilly Media. EffectiveUI’s client portfolio includes Ford Motor Company, GE, Adobe, United Airlines, NBC Universal and Discovery Networks.

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As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives.Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.

Kelly is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China.

Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of gotomobile.com, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.

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Chris is part of a new user experience team formed to measurably improve digital user experiences in the FedEx software and e-commerce offerings. Our Digital User Experience team’s mission is to be a change agent for creating a UX-orientated culture among our stakeholders through repeatable processes and strong advocacy, while reducing cost of user interface research and design throughout the organization.

Chris is an HFI Certified Usability Analyst and has experience in user-centered design strategy, user research and usability testing methodologies, process/task analysis, market and analytics research, and competitive benchmarking.

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Adam Burrell is the Sr. Innovations Technologist, Delivery Channels at Navy Federal Credit Union. With $39 billion in assets and 3.4 million members, Navy Federal is the world’s largest credit union with branch offices located worldwide. At Navy Federal, Adam has been one of the principal strategists behind the Credit Union’s recently launched mobile banking initiative. He is also the lead UX Architect on a team that is tasked with the redesign of the entire Navy Federal online experience. Before joining Navy Federal, he worked as a software engineer/architect in support of the US Navy designing and implementing collaborative solutions. Adam’s current role includes the design and socialization of numerous initiatives including social media and gen-Y channel strategy. As part of the channel strategy group, Adam is working with a team to capture a vision for the member experience 5 years from today.

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Paul Levine heads up National Geographic’s Global Media’s Interactive Platforms division, which includes the company’s mobile, games, maps and interactive publishing businesses. Paul is also responsible for Global Media’s corporate strategy and business development organization, which encompasses digital media, entertainment and film, kids, travel, mobile, music, maps, magazines, books and television. He also drives and manages M&A and strategic alliance activities. An industry veteran with 20 years of experience, Paul has extensive knowledge of traditional and new media and video and content distribution across all platforms. Paul is an expert on branding strategy and implementation and has successfully spearheaded numerous branding campaigns for organization such as National Geographic and AOL.