Individual Shmindividual: Granular Metrics Are So 1999 (Or Are They?)

Moderated by:
Sean Power (Watching Websites)
Panelists:
Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
Focus on Analytics
Location: 2009
Average rating: ***..
(3.12, 8 ratings)

There’s an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user’s actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of “follower count” today’s equivalent of yesterday’s “website hit”? Is there a place and time where measurement at the individual level should be considered? You’ll be joined by some of the smartest minds in the industry as we party like it’s 1999 and discuss the merits of individual and aggregate measurements, applied to real life scenarios.

Photo of Sean Power

Sean Power

Watching Websites

Sean Power is a consultant, analyst, author and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products and non-profits as they emerge and mature in their niches. He has built professional services organizations and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical edition for Troubleshooting Linux Firewall for Addison-Wesley and co-authored Complete Web Monitoring for O’Reilly media with Alistair Croll.

Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement or social computing in clinics, workshops, presentations and one-on-one training.

Photo of Marcel LeBrun

Marcel LeBrun

Radian6

Marcel LeBrun is a serial entrepreneur, media philosopher, and the CEO of Radian6, the social media monitoring company that is used by leading brands such as Dell, Microsoft, Comcast, Kodak, and Pepsi to listen, measure and engage with their customers across the social web.

Marcel believes that “your brand is now the sum of conversations about it”. He loves to talk about the transformative effect of social media on how businesses communicate with their customers (see him riff on the subject in this video), and he has been known to geek out on the topic of social media metrics and measurement.

Marcel @lebrun is active on Twitter and invites you to connect and say hello.

Photo of Daniel Lu

Daniel Lu

SlideShare

Daniel Lu is a self-described Swiss Army knife at SlideShare. His responsibilities span metrics, advertising operations, search engine optimization, user experience and community. Daniel is constantly turning knobs and tinkering with formulas to optimize performance. Recently he worked on large campaigns with Adobe Acrobat 9 and Microsoft Office as well as helping launch SlideShare’s own LeadShare, AdShare and the recent Channels product.

Before SlideShare, Daniel explored virtual worlds at RocketOn and had a brief stint in the automotive industry that included time at Jaguar Cars & Fisker Coachbuild. Daniel graduated Magna Cum Laude from the Haas School of Business at UC Berkeley.

Photo of Marcus Nelson

Marcus Nelson

Salesforce.com

Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Product Marketing for salesforce.com. His many hats at the company include social media engagement, user experience for product trials, strategic partnerships, and small business marketing. In his spare time, Marcus rummages through Omniture, massages test & target variances, and occasionally looks for lift in form completes & sales conversion.

Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ‘90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Wisconsin.

Marcus is very active on Twitter, prefers Gowalla for its pretty pictures, and loves to tell stories. He holds a piece of paper saying he studied Theology, and is a double drop-out from two Universities.

Photo of Dharmesh Shah

Dharmesh Shah

HubSpot

Dharmesh Shah is founder and Chief Technology Officer of HubSpot, an Internet marketing software company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers.

Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company that was acquired by SunGard in 2005. He also runs OnStartups.com, the top blog and online community for entrepreneurs. He is an active member of the Boston area entrepreneurial community, an angel investor in over a dozen startups and a frequent speaker on the topic of entrepreneurship and Web marketing.

Dharmesh holds a B.S. in computer science from the University of Alabama and an M.S. in the Management of Technology from MIT. He is the author of the business bestseller Inbound Marketing: Get Found Using Google, Social Media, and Blogs, published by Wiley in October, 2009.

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Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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