Monetizing the Refresh – Advertising and the Realtime Web

Brad Stone joined The New York Times in December 2006. He covers Internet trends and consumer technology from the newspaper’s San Francisco bureau. In addition, he contributes to the Times’ technology blog, Bits. From 1998 to November 2006, Mr. Stone served as the Silicon Valley Correspondent for Newsweek magazine, writing for the technology and business sections of the magazine and authoring an online column, Plain Text, on our evolving digital lifestyles. Originally from Cleveland, Mr. Stone graduated from Columbia University in 1993 and lives with his wife, Jennifer Granick, and their two daughters.

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Anamitra Banerji is part of the product management team at Twitter with a focus on advertising products. Before joining Twitter in March 2009, Banerji was the Director of Product Marketing and Management at Yahoo! Inc. working on a variety of search and display ad offerings. He started his internet career at Overture working on search distribution strategy and planning. Banerji holds an MBA from Cornell University and a bachelor’s degree in engineering from the National Institute of Technology, Jamshedpur.

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Tobias Peggs is the General Manager at OneRiot, the realtime search engine company. Prior to OneRiot, Peggs led strategic initiatives at Netdecisions where he directed cross-functional teams in the US, UK and India. He has spent 10+ years in both consumer web and enterprise software industries. Peggs holds a PhD in Search Algorithms from Cardiff University, UK and obtained a First Class Hons Bachelor’s degree in Civil Engineering from Loughborough University. He currently lives in the San Francisco Bay Area. Contact him via email at tobias@oneriot.com or on Twitter @TobiasPeggs.

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Eric Picard is the Advertising Technology Advisor to the Advertising Platform Engineering team at Microsoft, where he works on long term vision and coordinates between the business and technology teams. Eric has held several pivotal advertising technology roles at Microsoft where he covered several key areas, including working on the long term ad platform and product strategy – determining what the end-state of Microsoft’s ad platforms and other advertising offerings should look like. He also managed emerging media planning, and the advertising technology acquisition planning from 2005 through 2007. Formerly, Eric was founder and director of product management at Bluestreak, where he invented and oversaw advertising products. A frequent speaker across the online advertising industry, Eric has written a monthly column about advertising technology since 1999. Eric’s primary goal is to define the future of advertising technology at the ecosystem level: trying to set in motion the forces of evolution that will change advertising forever.

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In March 2010 Brian Pokorny became the CEO of Dailybooth. Brian Pokorny was previously a general partner at SV Angel, where he focused on consumer-Internet investments within social media, mobile, and real-time data companies. Brian is an angel investor in Twitter, Square, Tweetdeck, Dailybooth, Bump, Blippy, Milo, Posterous, Chomp, Formspring, OMGPOP, and has advisory positions with Ooyala, Stitcher, and Rupture. Prior to SV Angel, he was a founding team member and partner at Baseline Ventures, a leading seed-stage investment firm, and earlier spent 3.5 years at Google in Sales and Content Partnerships. Before this, he had various roles within sales operations and finance at Juniper Networks, TIBCO Software, and Applied Materials. Brian graduated with a degree in Operations and Management Information Systems from Santa Clara University.

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Christina is the newly minted General Manager of Social Networking at MySpace. Previously she was Principal Product Manager at Linkedin, running the activity stream, communication products, and launched the events application. Before that she founded a startup where she developed the collaborative blogging tool PublicSquare. As well, she founded Boxes and Arrows, an online magazine of design and the Institute for Information Architecture; and built the Search and Marketplace design team at Yahoo!, leading reinventions of the search and shopping product designs.

She is also a teacher, having written the best selling Information Architecture: Blueprints for the web and has spoken on the topic of the human experience in information spaces at conferences worldwide.

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