Social Or Anti-Social? The Next Generation of Online Display Ads

Mr. Jalichandra is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Currently, he is the President and CEO of Technorati Media, the largest blog and social media ad network. Prior to Technorati, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, Mr. Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Mr. Jalichandra led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director at Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles at Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.

Responsible for strategically aligning opportunities, resources and divisions as well as overseeing the entirety of PointRoll’s market-facing brand positioning and communications programs, as the Vice President of Strategy and Marketing Catherine leads strategic business, client, and marketing efforts that span product and partnership development, market education, and internal team development. The driving force behind PointRoll’s innovative and effective marketing approach, Catherine strategically built the company’s marketing team in 2006 before turning the tables and working directly with PointRoll clients to further their digital goals as the Regional Director of Sales for the Southeast. Catherine successfully established and built out PointRoll’s Southeast sales office in Atlanta, leading the team in providing compelling and measurable rich media video, social and mobile programs to clients including BBDO, UPS, Disney and more.

Early in her career Cat managed direct marketing efforts for Walmart, Saks Fifth Avenue and Bergdorf Goodman, parlaying her agency and advertiser experience into a consulting director role with GailForce Communications where she did brand strategy work for clients including ALC and ARAMARK. Catherine earned a BA from Denison University and is a Member of organizations including The Georgia Executive Women’s Network, the American Marketing Association where she led a pro-bono marketing project as part of the Non-Profit special interest group, and the Atlanta Interactive Marketing Association where she served on the Board.

• Web site

Chris Jaffe leads design and research for Yahoo!’s advanced ad products in social, mobile, video, rich media, and interactive TV. His recent work includes leading design for Yahoo!’s emerging social ad products, design of numerous leading video ad formats including some now accepted as industry standards, and leading design for mobile and tablet ad experiences. Previous to his work at Yahoo!, he spent eight years as user experience consultant to diverse brands, agencies, and technology companies. He holds degrees from Cornell and the University of Arizona and lives in the San Francisco bay area.

• Web site

As VP of Business Development Adam heads up the sales and business development activities for the company. He served a quick stint at Xerox before becoming the 198th employee at Yahoo! in 1997. In 7 years at Yahoo! Adam was in Operations, Sales, Business Development, Sales (again) and Product. Most recently Adam worked for Webloyalty where he helped acquire then run business development for Lift Media. With three kids under 5 years of age Adam has no free time but if he did he would rock climb, practice photography and be a part time sushi critic.