Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs. Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast. From this focus on speed a new industry is emerging: Web Performance Optimization. Steve Souders walks through the major developments that got us to this point, and his predictions for where WPO will go in the future. As always, he includes several takeaways for making sure your web site stays faster than the competition.
Steve Souders works at Google on web performance and open source initiatives. His books High Performance Web Sites and Even Faster Web Sites explain his best practices for performance along with the research and real-world results behind them. Steve is the creator of YSlow, Cuzillion, and SpriteMe. He is co-chair of Velocity and co-founder of the Firebug Working Group. He taught CS193H High Performance Web Sites at Stanford, and frequently speaks at conferences including OSCON, The Ajax Experience, SXSW, and Web 2.0 Expo.
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