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Five years ago, we launched a conference based on a simple idea, and that idea grew into a movement. The original Web 2.0 Conference ( now the Web 2.0 Summit ) was designed to restore confidence in an industry that had lost its way after the dotcom bust. The Web was far from done, we argued. In fact, it was on its way to becoming a robust platform for a culture-changing generation of computer applications and services.

The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum's rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.

Only the Web 2.0 Summit brings the intelligence, innovation, and leadership of the Internet industry together in one place at one time. Through incisive plenary sessions, cut-through-the-hype onstage conversations, rapid-fire "high order bits" and "show me" presentations, visionaries and executives across key industries will present their unique perspective on the Web's future-in-flux and how the tools and principles of Web 2.0 are impacting their businesses. You'll learn what business models are working, what's next on the horizon, and how all of this will affect your own business. We've built in plenty of time for catching up with old friends and making new acquaintances, and for connecting with the leaders and technologists redefining the Web's business opportunities.

Web 2.0 Expo, co-produced by O'Reilly Media, Inc. and TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Launch Pad start-up program, an Expo show floor, a Web2Open unconference, and rich networking events.