Web 2.0 is about realizing the power of less through collective intelligence by harnessing openness, community and network effects. O'Reilly Media and UBM TechWeb bring you the information from thought leaders in this space in our news, books, conferences, reports and more. Check out some of these below and start realizing the power of less.
In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For anyone else who talks and expects someone to listen, Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. You'll get new insights into the art of persuasion, based on Scott's 15 years of experience speaking to crowds of all sizes.
Once in a generation, a book comes along that transforms the business landscape. Company strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. In The New How, Nilofer Merchant shows corporate directors, executives, and managers that the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment.
Presentation software requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology offers practical approaches that combine conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. Written by the President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth.
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. In The Art of Community, you'll learn about the broad range of talents required to recruit, motivate, and manage community members. The book takes you through the stages of community, and covers topics ranging from software tools to conflict resolution skills.
James Governor, Dion Hinchcliffe, Duane Nickull
This illuminating book puts substance behind Web 2.0. Using several high-profile Web 2.0 companies as examples, authors Duane Nickull, Dion Hinchcliffe, and James Governor have distilled the core design patterns of Web 2.0 coupled with an abstract model and reference architecture. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration.
Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site—one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience, Building Social Web Applications helps you make difficult choices.
Christian Crumlish, Erin Malone
From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users.
The social web provides businesses with a largely untapped marketing channel for products and services—the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies—including what works and what doesn't.
Alistair Croll, Sean Power
Complete Web Monitoring demonstrates how to measure every aspect of your web presence—including analytics, backend performance, usability, communities, customer feedback, and competitive analysis—whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today's Web. This book is about strategy rather than the technology itself.
Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.
Jonathan Anderson, John McRee, Robb Wilson, The EffectiveUI Team
Effective UI provides a complete roadmap to building groundbreaking software centered on user experience (UX) quality, how to get management support, employing product management strategies proven to deliver greater success, and how to manage the design, engineering, staffing, and business considerations that must be centered on the user's needs and working effectively in tandem all throughout the project. Effective UI is a guide for business and product, software professionals, and anyone else struggling to advance the cause of better UX and working to deliver on the promise of higher quality software.
Peter Morville, Jeffery Callender
Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. This provocative and inspiring book explores design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and realtime search and discovery. Using colorful illustrations and examples, the authors bring modern information retrieval to life, covering such diverse topics as relevance ranking, faceted navigation, multi-touch, and augmented reality. Search Patterns challenges us to invent the future of discovery while serving as a practical guide to help us make search better today.
Daniel Lathrop, Laurel Ruma
This collection of essays, interviews, and case studies provides a multi-faceted and nonpartisan account of government as it becomes more transparent, collaborative, and participatory. Each chapter expresses the views of its prominent author, and the book as a whole offers a persuasive argument for transparency and interactivity in government at all levels.
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious—and effective—way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.
E. A. Vander Veer
This bestselling Missing Manual has been updated to help you take advantage of everything Facebook now offers. Each page in this informative and entertaining book is designed to help you with specific Facebook tasks, such as signing up, networking, shopping, joining groups, finding or filling a job, and a whole lot more.
These days, keeping your financial house in order is more important than ever. But tackling your finances can seem overwhelming. This book guides you every step of the way. It's packed with practical tips advice for getting—and keeping—your finances in order. Author J.D. Roth, founder of the widely-acclaimed blog GetRichSlowly.org, covers all the money-management bases, from saving and spending to getting out of debt to investing and planning for retirement.
Randy Farmer, Bryce Glass
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Kharma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to effectively manage and present user contributions. With this book, you'll learn how a reputation system can enhance your business, and what it takes to design and develop your own.
Five years ago, we launched a conference based on a simple idea, and that idea grew into a movement. The original Web 2.0 Conference ( now the Web 2.0 Summit ) was designed to restore confidence in an industry that had lost its way after the dotcom bust. The Web was far from done, we argued. In fact, it was on its way to becoming a robust platform for a culture-changing generation of computer applications and services.
The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum's rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.
Only the Web 2.0 Summit brings the intelligence, innovation, and leadership of the Internet industry together in one place at one time. Through incisive plenary sessions, cut-through-the-hype onstage conversations, rapid-fire "high order bits" and "show me" presentations, visionaries and executives across key industries will present their unique perspective on the Web's future-in-flux and how the tools and principles of Web 2.0 are impacting their businesses. You'll learn what business models are working, what's next on the horizon, and how all of this will affect your own business. We've built in plenty of time for catching up with old friends and making new acquaintances, and for connecting with the leaders and technologists redefining the Web's business opportunities.
Web 2.0 Expo, co-produced by O'Reilly Media, Inc. and TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Launch Pad start-up program, an Expo show floor, a Web2Open unconference, and rich networking events.