Eric Picard
Advertising Technology Advisor , Microsoft

Eric Picard is the Advertising Technology Advisor to the Advertising Platform Engineering team at Microsoft, where he works on long term vision and coordinates between the business and technology teams. Eric has held several pivotal advertising technology roles at Microsoft where he covered several key areas, including working on the long term ad platform and product strategy – determining what the end-state of Microsoft’s ad platforms and other advertising offerings should look like. He also managed emerging media planning, and the advertising technology acquisition planning from 2005 through 2007. Formerly, Eric was founder and director of product management at Bluestreak, where he invented and oversaw advertising products. A frequent speaker across the online advertising industry, Eric has written a monthly column about advertising technology since 1999. Eric’s primary goal is to define the future of advertising technology at the ecosystem level: trying to set in motion the forces of evolution that will change advertising forever.