Your customers are increasingly coming from the third screen – the one with less power and a smaller size. But for all the ways the mobile platform provides less, its ubiquity holds great power: finally, you can become your customers’ constant companion. How can you turn your constraints into advantages? How can you mitigate the differences between platforms? Or should you avoid the issue altogether and go mobile web only? Is syncing your value-add or your money-maker? What will you do with your new-found ability to locate your user? The speakers in the mobile track share their plans and thoughts as you weigh these questions for your business.
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