Simon Wardley

Simon Wardley
Researcher, Leading Edge Forum (CSC)

Website | @swardley

Simon Wardley is a researcher for the Leading Edge Forum focused on the intersection of IT strategy and new technologies. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, retail, and IT industries—from Canon’s early leadership in the cloud-computing space in 2005 to Ubuntu’s recent dominance as the #1 cloud operating system. As a geneticist with a love of mathematics and a fascination for economics, Simon has always found himself dealing with complex systems, whether in behavioral patterns, the environmental risks of chemical pollution, developing novel computer systems, or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure, and cybernetics.

Simon’s most recent published research, “Clash of the Titans: Can China Dethrone Silicon Valley?,” assesses the high-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including the nature of technological and business change over the next 20 years, value chain mapping, strategies for an increasingly open economy, Web 2.0, and a life-cycle approach to cloud computing. Simon is a regular presenter at conferences worldwide and has been voted one of the UK’s Top 50 Most Influential People in IT in Computer Weekly’s 2011 and 2012 polls.


Strategy & Business Models, Web Operations
Location: 2009 Audience level:
Simon Wardley (Leading Edge Forum (CSC))
Average rating: ****.
(4.32, 22 ratings)
In today's computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn't it? Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.