Jeanette Gibson

Jeanette Gibson
Director, New Media, Cisco

Website | @JeanetteG

With 14 years of experience in corporate communications and 9 years of experience at Cisco Systems, Jeanette Gibson leads Cisco’s New Media group. In this role, she is responsible for extending Cisco’s leadership and innovation with new media and overseeing the vision and direction of Cisco’s award winning online newsroom, News@Cisco.

In her role as head of new media strategy, Gibson is responsible for developing and communicating the direction of Cisco’s corporate blogging and podcasting initiatives and driving its web strategy for communications websites, News@Cisco and the Investor Relations and Analyst Relations Websites.

The News@Cisco team is responsible for communicating Cisco’s vision and strategy by leveraging the power of the Internet. Now it its eighth year, News@Cisco’s audience rivals that of mainstream media websites such as Business Week online with monthly visitors averaging 1 million. On a quarterly basis, News@Cisco total traffic surpasses 10 million page views and subscriptions to the site’s 350 RSS feeds are growing 90 percent year-over-year.

Prior to working with the News@Cisco team, Gibson ran the Corporate Technology PR team at Cisco where she was responsible for promoting Cisco’s technology vision and strategy and securing top-tier business press for Cisco and its senior executive team.

Prior to joining Cisco in 1998, Gibson worked for a start-up, PointCast, which pioneered push technology for delivering news broadcasts directly to users’ desktops. Gibson helped launch the company in 1995 and managed its external reputation via media and analyst relations activity. Prior to PointCast, Gibson held various account management positions at leading public relations firms, Miller Communications (now Weber Shandwick) and Copithorne & Bellows (now Porter Novelli).

Gibson holds a B.A. in Communications from the University of California at Santa Barbara.

Sessions

Marketing & Community
Location: 2006
William Gaultier (e-Storm International), Chris Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club), Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco)
Average rating: ***..
(3.00, 2 ratings)
As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical session based on the real-world experiences of marketers who've braved the uncharted waters of buying social media services and advertising. Read more.
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