Heather Lutze
Founder and CEO, Lutze Consulting and Author "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing"

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Heather is a nationally recognized consultant, author, speaker and expert on Search Engine Marketing. She is Google and Yahoo! Certified, and runs her own company, Lutze Consulting, a SEM agency which manages hundreds of thousands of dollars for advertisers every month. Heather has just recently released a new book called “The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing.”