Jonah  Stein

Jonah Stein
Founder, Its the ROI


Jonah Stein is the founder of Its The ROI, a San Francisco Search Engine Optimization and Search Engine Marketing company. In 2007, he coined the term Virtual Blight to help web publishers understand the impact of Spam, scammers and other parasitic marketers on the value of web properties.

Jonah has been responsible for planning, designing and executing the web vision of companies ranging from venture funded start ups to Fortune 500 companies. Through two business cycles of venture capitalists pouring money like chum into the feeding frenzy, he has focused on creating functional web businesses with measurable ROI. Its The ROI currently assists companies with all aspects of Search Engine Marketing and Jonah serves on the advisory boards of several start up companies.


Location: 2001
Jonah Stein (Its the ROI), Jonathan Hochman (Hochman Consultants), David Dagon, Steve Huffman (Hipmunk)
Average rating: ***..
(3.50, 2 ratings)
The success stories of Web 2.0 are built on social networks and crowd sourcing models that depend on user participation, user generated content and user voting/rating systems. The trust required for these models makes them vulnerable to spammers, scammers, hackers and botnet operators who want to exploit Web 2.0 sites for personal gain. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.