Kate Niederhoffer
Senior Partner, Dachis Corporation

Website | @katenieder

Kate is part of the founding team at Dachis Corporation, an Austin based start-up delivering social business design services.

She joined from Nielsen Online, as the VP of Measurement Science, liaising between Research, Product, and R&D. Kate focused on developing internal methodologies and supportive technology, introducing established Nielsen data to consumer-generated media, and consulting on innovative client requests.

She completed her Ph.D. in Social Psychology at the University of Texas. Her research and publications concentrate on the role of language in relation to personality and interpersonal perception, including the development of Linguistic Inquiry and Word Count (LIWC), a probabilistic text-analysis software program. Her doctoral dissertation examined personality based on everyday behaviors and language.

Kate has spoken at industry events and conferences including WOMMA, AdTech, MediaX, ARF, Linkage Leadership Forums, and ICWSM, and published in several academic journals including the Journal of Advertising Research, Annual Review of Psychology, Journal of Language and Social Psychology, and Handbook of Positive Psychology.

Read more about her interests at http://socialabacus.blogspot.com

Sessions

Marketing & Community
Location: 2006
Kate Niederhoffer (Dachis Corporation), Marc Smith (Telligent Systems)
Average rating: ****.
(4.17, 12 ratings)
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI. Read more.
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