Scott Rafer

Scott Rafer
Founder/CEO, Lookery

Website

Scott Rafer has been helping Internet publishers and users take advantage of the latest technologies and trends since 1995. Today, that means delivering services for social publishing and discovery. As CEO of Lookery, Rafer is creating an ad network and user-targeting service that supports the growth of social applications, starting with Facebook. He is also co-founder of Mashery, which manages API and developer programs for web services providers, and chairman of Winksite, which makes it easy for individuals as well as big publishers to share media across mobile and social networks. Earlier, Rafer was CEO of MyBlogLog until Yahoo! acquired the company in January 2007. Prior to MyBlogLog, he twice tried and failed to build blog search companies—in 1998 and 2003. Before the first dotcom boom, Rafer led the Internet products group at Kodak Hollywood, worked in investment banking, and graduated from the Management of Technology program at UPenn. For Rafer’s latest thoughts and activities, check out blog.lookery.com or rafer.tumblr.com.

Sessions

Scott Rafer (Lookery), Tim Cadogan (OpenX)
Average rating: *****
(5.00, 2 ratings)
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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415-947-6709
ndugandzic@techweb.com

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949-223-3628
mbalthazor@techweb.com

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