Kristina Halvorson is the founder and president of Brain Traffic, a content
strategy, information architecture, and web writing agency.
Since 1997, Kristina has led content strategy and web writing projects for
over 100 web sites and several Fortune 500 companies. She is a passionate
advocate for content strategy, the “hidden discipline” that lives between
information architecture, web writing, and the build process.
In 2006-2007, Kristina served as president of the Minnesota Interactive
Marketing Association (MIMA), one of the country’s leading IMAs with nearly
1,000 active members. In 2002, she co-founded the annual MIMA Summit, which
is today widely regarded as the premier regional interactive conference in
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