Greg Sterling

Greg Sterling
Contributor, Search Engine Land

Website

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm that tracks the impact of the Internet on offline consumer purchase behavior and its disruption of traditional media. SMI covers consumer adoption and ad models across a range of market segments, including local search, online yellow pages, online newspapers and classifieds, mobile search, social media and multi-channel shopping. Sterling is also the lead analyst for LocalMobileSearch, an advisory service from Opus Research.

Before founding SMI, Sterling ran The Kelsey Group’s Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce “Working the Web,” the first national television show dedicated to e-business and the Internet. Prior to TechTV he was a founding editor and executive producer at AllBusiness.com. Before joining AllBusiness, Sterling was a practicing attorney in San Francisco.

Sessions

Siva Kumar (TheFind, Inc.), Scott Dunlap (NearbyNow, Inc.), Joel Toledano (Krillion, Inc.), Ethan Stock (Zvents), Greg Sterling (Search Engine Land)
Average rating: ***..
(3.00, 15 ratings)
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals. Read more.
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