Clara Shih
Director, Social Networking Alliances & Product Strategy, salesforce.com

Web site | @clarashih

Clara Shih joined salesforce.com in 2006 and is responsible for Enterprise Social Networking Alliances and Product Strategy. Previously, she was the product line director of AppExchange, salesforce.com’s online business applications marketplace, for which she led the development of the Checkout payment services for partner applications. Independently, Clara developed Faceconnector (formerly Faceforce) in 2007, the first business application on Facebook. She is the author of a new book, “The Facebook Era” (Prentice Hall) about how online social networking is tranforming customer relationships and how we approach sales and marketing.

Previously, Clara worked in strategy and business operations at Google and as a software developer at Microsoft. Clara holds B.S. and M.S. degrees in computer science and economics from Stanford University, as well as a Master’s Degree in internet studies from Oxford, where she studied as a Marshall Scholar. She blogs at www.thefacebookera.com and is clarashih on twitter.