Jeremiah Owyang

Jeremiah Owyang
Senior Analyst, Forrester Research

Website

Jeremiah Owyang is currently Senior Analyst at Forrester Research focused on Social Computing. Before Forrester, Jeremiah’s was responsible for the corporate evangelism at PodTech.net, and previously was leading the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless, and World Savings (now Wachovia). Jeremiah Owyang holds a Bachelors in in Marketing from San Francisco State University.

Sessions

8:30am Wednesday, 04/01/2009
Why Social Media Marketing Fails - and How to Fix It
Marketing & Community
 Location: 2006
Peter Kim (Dachis Group), Charlene Li (Altimeter Group), Jeremiah Owyang (Forrester Research)
Average rating: ***..
(3.67, 39 ratings)
Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter. Read more.
2:40pm Thursday, 04/02/2009
Social Media Town Hall
Marketing & Community
 Location: 2006
Janetti Chon (Battellemedia), Peter Kim (Dachis Group), Jeremiah Owyang (Forrester Research)
Average rating: ****.
(4.00, 2 ratings)
Join gurus @peterkim @jowyang and community manager @janerri for a Q&A session on all things social media. An experiment in crowdsourcing questions and crowdsourcing answers - this is your opportunity to ask whatever hasn't been addressed, discuss your burning curiosities, and share your case studies and experiences. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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