Clara helped kick off the Social CRM movement in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Entrepreneur Magazine, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.
Clara recently left her position as Product Line Director of the AppExchange at salesforce.com to found Hearsay Labs, which provides social media tools enabling sales, marketers, and IT to manage customer engagements across Facebook, Twitter, and their own websites. Clara has also worked at Google and Microsoft, and holds degrees in computer science, economics, and internet studies from Stanford and Oxford. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.
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