Clara Shih

Clara Shih
Author, The Facebook Era and CEO, Hearsay Labs

Website | @clarashih

Clara helped kick off the Social CRM movement in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Entrepreneur Magazine, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.

Clara recently left her position as Product Line Director of the AppExchange at to found Hearsay Labs, which provides social media tools enabling sales, marketers, and IT to manage customer engagements across Facebook, Twitter, and their own websites. Clara has also worked at Google and Microsoft, and holds degrees in computer science, economics, and internet studies from Stanford and Oxford. Clara blogs at and Twitters as @clarashih.


Clara Shih (Hearsay Labs)
Average rating: ***..
(3.94, 17 ratings)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook, Twitter, and MySpace to bootstrap brand and product conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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