Tara ‘miss rogue’ Hunt has spent most of her adult life online, either participating in or building communities. From the first wave of online marketing when she was in Canada, showing companies how to brave this new medium, all the way to being part of one of the companies in Silicon Valley that led the wave into Web 2.0: the participatory web.
Tara understands how the the participatory web is changing all of our relationships: B2C, B2B and C2C. She doesn’t believe in pushing messages or creating strong brands, only in the power of building relationships. She co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve and how to embrace and adjust to all of the changes in culture businesses are facing. She maintains a successful blog over at HorsePigCow.
Tara’s book The Whuffie Factor comes out in April 2009. She is also very much involved in grassroots online communities, spending all of her free time on Barcamp, Coworking, Zipkarma and Winecamp. She is also a supporter of the Open Source movement, the EFF, Creative Commons and community-based standards movements like Microformats and OpenID.
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