Personal schedule for Paul McKeever
Download or subscribe to Paul McKeever's schedule.
Erin Malone (Tangible UX),
Christian Crumlish (Yahoo!)
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
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Mark Silva (Real Branding)
This 3 hour workshop presents brand owners with a structured approach to developing a strategy, taking into account the unique needs of their own brand and market position. This highly interactive session gives attendees the chance to try it out for themselves, working collaboratively with other attendees and working through examples with real-world brands in attendance.
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Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter.
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M. Jackson Wilkinson (Viget Labs)
If you've ever tried to execute a research-driven UX or design project for a client, you've probably found that research/testing and budgets mix about as well as oil and water, especially in a more conservative market. Learn how to make effective design and UX decisions when resources are limited, be it time or money.
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Kate Niederhoffer (Dachis Corporation),
Marc Smith (Telligent Systems)
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI.
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Kristina Halvorson (Brain Traffic)
The success of Web 2.0 and beyond depends on our ability to plan for, create, publish, and govern content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?
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Jennifer Pahlka (Code for America),
Brady Forrest (O'Reilly Media, Inc.)
Opening welcome
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Tim O'Reilly (O'Reilly Media, Inc.)
TBD
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John Maeda (Rhode Island School of Design)
TBD
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Stephen Elop (Microsoft Business Division)
TBD
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Amanda Koster (SalaamGarage)
TBD
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Michael Abbott (Palm, Inc.)
Palm stole the show at CES, unveiling the new Palm Pre – the first phone based on Palm’s groundbreaking new webOS. Mike Abbott, SVP of Application Software and Services for Palm explains how webOS will change the way users and developers think about mobile web experiences.
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Mark Carges (eBay Inc.)
TBD
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All attendees are invited to an opening reception immediately following the keynotes. Grab a drink and catch up with old friends and new. Sponsored by Palm – thank you for giving Web 2.0 Expo-ers a great conference start!
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If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo.
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Alon Salant (Carbon Five),
Maria Giudice (Hot Studio),
Arena Reed (Grockit),
Rob Spiro (Aardvark),
Dave Shih (Hot Studio)
This panel discusses the intersection of human-centered design and Agile software development. Our session will describe and explore the differences between the two approaches, when it's appropriate to use Agile, how to integrate this popular method into the human-centered design — and why client needs and today's marketplace are increasingly demanding these collaborative techniques.
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Brian Oberkirch (Small Good Thing),
Deborah Schultz (www.deborahschultz.com)
The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We'll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give.
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Tara Hunt (Shwowp)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities.
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Jennifer Pahlka (Code for America),
Brady Forrest (O'Reilly Media, Inc.)
TBD
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Heather Gold (the Heather Gold Show)
TBD
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Vic Gundotra (Google)
TBD
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Scott Heiferman (Meetup)
TBD
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Jake Nickell (Threadless),
Jeffrey Kalmikoff (Threadless)
Keynote
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Peter Hershberg (Reprise Media)
TBD
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Ross Mayfield (Socialtext)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. Due to the changes in technologies, demographics and business, the participation in new forms of mass collaboration is changing.
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Gregor Hochmuth (Google)
As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing.
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Jennifer Pahlka (Code for America),
Jen Bekman (20x200 | Jen Bekman Projects, Inc.),
Matt Stinchcomb (Etsy, Inc.),
Jeffrey Kalmikoff (Threadless)
In the past couple of years, crowdsourcing has been a way to get attention and signal a connection to a brand's customers. But while some brands are finding ways to add community into their mix, it's baked into the DNA of others. Others combine community with expert curation for a different result. Bring your questions for this panel of capable curators.
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Jascha Franklin-Hodge (Blue State Digital)
Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign’s record breaking online efforts.
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Craig Hordlow (Red Bricks Media)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources.
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Silver Sponsors
Sponsors
Diamond Sponsor
Platinum Sponsors
Gold Sponsors
Sponsor & Exhibitor Opportunities
Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com
Media Sponsor Opportunities
Matthew Balthazor
949-223-3628
mbalthazor@techweb.com
Speaker / Program Ideas
Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com
Press/Media Inquiries
Maureen Jennings
707-827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
nwodecki@techweb.com
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