Personal schedule for Jennifer Leggio
Download or subscribe to Jennifer Leggio's schedule.
Dion Hinchcliffe (Hinchcliffe & Company)
The business landscape has changed dramatically over the last year and Web 2.0 concepts have only become more important factors for driving business survival and success. This informative session takes a deep dive into practical and potent techniques that can be used to rapidly energize every organization with new innovative techniques for cutting costs, driving growth, and spurring innovation.
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Mark Silva (Real Branding)
This 3 hour workshop presents brand owners with a structured approach to developing a strategy, taking into account the unique needs of their own brand and market position. This highly interactive session gives attendees the chance to try it out for themselves, working collaboratively with other attendees and working through examples with real-world brands in attendance.
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Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter.
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Alex Stamos (iSEC Partners, Inc.)
It has long been an unfortunate fact that the World Wide Web cannot be safely used by the vast majority of people in the world. In this talk, we will discuss the different groups, techniques, and motivations behind crime on the Internet, with a focus on attacks targeting web users.
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Kate Niederhoffer (Dachis Corporation),
Marc Smith (Telligent Systems)
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI.
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Jeremiah Grossman (WhiteHat Security, Inc.)
When you look at many of the prominent website hacking incidents, it becomes obvious that website security is becoming increasingly challenging for today’s corporations. The more we’ve come to understand about the Web, the less secure it seems to get.
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Maggie Fox (Social Media Group),
Scott Monty (Ford Motor Company)
Most enterprises treat communications assets like product, tightly controlling distribution to a select few. But enterprise-level marketing and communications functions deal in information, not product. What happened when one of the world's largest companies recognized this new reality and decided to kick down the walls, aggregate their digital content, embrace Creative Commons & set it all free?
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Bob Buch (Digg)
Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic. This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms.
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Stephen Elop (Microsoft Business Division)
TBD
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Michael Abbott (Palm, Inc.)
Palm stole the show at CES, unveiling the new Palm Pre – the first phone based on Palm’s groundbreaking new webOS. Mike Abbott, SVP of Application Software and Services for Palm explains how webOS will change the way users and developers think about mobile web experiences.
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If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo.
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Douglas Rushkoff (Author, "Life Inc.")
Keynote
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Will Wright (Electronic Arts)
Will Wright, the creator of SimCity, The Sims, and now Spore, speaks with Tim O'Reilly about the creative process, user-generated content, and much more.
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Aaron Kim (IBM Global Business Services)
An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls.
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Gerardo Dada (Vignette)
To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Sponsored by Vignette.
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Denis Browne (SAP Labs, LLC),
Sebastian Steinhauer (SAP Labs)
This session will show enterprise scale solutions to manage high resolution sensor networks and high accuracy location and asset data in a virtual environment.
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Ross Mayfield (Socialtext)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. Due to the changes in technologies, demographics and business, the participation in new forms of mass collaboration is changing.
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Curt Doolittle (Ascentium),
Susan MacDermid (Real Branding),
Renny Gleeson (Weiden & Kennedy),
Elizabeth Ross (Tribal DDB),
John Durham (Catalyst SF)
This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.
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Jennifer Pahlka (Code for America),
Jen Bekman (20x200 | Jen Bekman Projects, Inc.),
Matt Stinchcomb (Etsy, Inc.),
Jeffrey Kalmikoff (Threadless)
In the past couple of years, crowdsourcing has been a way to get attention and signal a connection to a brand's customers. But while some brands are finding ways to add community into their mix, it's baked into the DNA of others. Others combine community with expert curation for a different result. Bring your questions for this panel of capable curators.
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Chuck Hudson (Aduci)
Mobile of all types leverage various web service APIs developed in house and provided from third party partners. This talk looks at the best practices and lessons learned while incorporating a wide array of APIs developed mostly for web applications into mobile applications. Specific examples will be employed through out the session for demonstration purposes.
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Silver Sponsors
Sponsors
Diamond Sponsor
Platinum Sponsors
Gold Sponsors
Sponsor & Exhibitor Opportunities
Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com
Media Sponsor Opportunities
Matthew Balthazor
949-223-3628
mbalthazor@techweb.com
Speaker / Program Ideas
Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com
Press/Media Inquiries
Maureen Jennings
707-827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
nwodecki@techweb.com
Contact Us
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