Presentations: Entertainment

The rise of the participation age has caused widespread disruption in the media industry, but nowhere has the landscape been changed more than in entertainment. Creation and consumption no longer have clear boundaries, and distribution is changing the game. Moreover, games, videos, and other digital content are finding forms of expression as media mash up, brands become content providers, and the social web looks more and more like a big game every day. Are games just another, more structured form of online communication? With unparalleled engagement and monetization metrics, what do other Web 2.0 developers have to learn from the innovators in the online entertainment space?