Your customers are increasingly coming from the third screen – the one with less power and a smaller size. But for all the ways the mobile platform provides less, its ubiquity holds great power: finally, you can become your customers’ constant companion. How can you turn your constraints into advantages? How can you mitigate the differences between platforms? Or should you avoid the issue altogether and go mobile web only? Is syncing your value-add or your money-maker? What will you do with your new-found ability to locate your user? The speakers in the mobile track share their plans and thoughts as you weigh these questions for your business.
In the App Store gold rush, teams release applications quickly & often without validation such as user testing. The assumption is that "great artists ship" and updates can be made at any point to refine, to iterate over new feature requests, optimizations, & services. Along the way, many examples of what not to do, have been created. Mobile apps for all platforms should take heed of these lessons.
The day when everyone has a PC in their pocket has arrived and developers are rushing to create mobile applications to meet demand. Knowing the risks and how to respond to them is the only hope for creating a secure experience for your mobile users.
This workshop is for web designers interested in shifting their careers toward designing for mobile devices. Kim Lenox of Adaptive Path, will describe what makes mobile different from the web and how to design for mobile context of use. Join Kim for this workshop and learn how your current web design background can be leveraged to design compelling mobile products.
There’s lots of excitement, speculation and hope about Google Android. Can Google, with an open platform and market, compete with Apple’s controlled, very well-executed iPhone? Get up-to-speed on the Android SDK, IDE and emulator. Learn about building views, using the SDK’s components, building menus, persistence for configuration and data using SQLite, 2D/3D graphics, and the location APIs.
2008 was the year of the iPhone App Store. With over 10,000 applications and 300 million downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans. But are native applications really the future of mobile? What happened to the promise of the Mobile Web?
Mobile of all types leverage various web service APIs developed in house and provided from third party partners. This talk looks at the best practices and lessons learned while incorporating a wide array of APIs developed mostly for web applications into mobile applications. Specific examples will be employed through out the session for demonstration purposes.
This talk describes the technical considerations Evernote made in designing a hybrid client-Web service.
The delivery of indispensible mobile user experience is not only essential, but should come irrespective of device or platform. While the traditional willingness to transfer PC experience to mobile still prevails, development of applications is now taking a mobile first philosophy, focused on building relevant content, leveraging the mobile environment, and allowing consumer choice.
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals.